e-Business Advisor articles from April 2001

e-Business Advisor archives from April 2001

Global Going.
April 1, 2001... What does it mean to be a global business? You need to know before you leave money on the table, and alienate potential customers. What does it take to be a global business? If you're a U.S. business accepting orders from other countries,...

ADVISOR[R] FORUM[TM].(Letter to the Editor)
April 1, 2001... E-Business Architect Certification? I thought your article on e-business architects (January 2001) was right on the money. I think one problem in the industry is that basically anyone can call himself an "e-business architect" by just...

ADVISOR[R] TRENDS[TM].
April 1, 2001... Want a winning Web site? Then follow the Lead of Dell Computer, who researcher Summit Strategies rated as the most effective corporate Web site in 2000. Summit studied 25 technology companies' Web sites, with Dell, Compaq Computer,...

Martha Rogers.(Interview)
April 1, 2001... Marketing guru Rogers talks about dot-cam delusions, privacy concerns, and effective ways to get up close and personal with customers. ADVISOR: One-to-one marketing dictates that you talk to your customers based on knowledge you have about...

Make the Business Case for Global Expansion.
April 1, 2001... Heed others' failures to assess risks, but don't disqualify the rewards of global expansion. Here's how to add up the benefits. Can calculating ROI help you refine your global e-business efforts? Yes! * Good business anywhere...

Why Clickstream Data Counts.
April 1, 2001... Analyzing your clickstream data means more than just counting page hits. Here are 16 things you can learn from your clickstream data to deliver smart messages to customers. can clickstream data help you learn more about your customer's...

Implement Strategic Content Management.
April 1, 2001... Worried about becoming a slave to the content management infrastructure behind your site? Make the right technology decisions up front to get your content management working with minimal implementation headaches. Can you implement...

Three Ways to Protect Your Brand Online.(Industry Trend or Event)
April 1, 2001... Your Web presence is a requirement, not an option. But there are risks involved in promoting your brand online. What should you do? Can you protect your brand marketing online? Yes! * Regularly monitor newsgroups, chat groups, and...

DO YOU REALLY KNOW YOUR CUSTOMERS?(Industry Trend or Event)(Editorial)
April 1, 2001... Technology alone isn't the answer to successful customer relationship management. Build the right business rules by understanding six critical ways to segment your customers. Is customer segmentation the answer to creating truly...

ADVISOR[R] TIPS[TM].(Consortia of Brick and Mortars)
April 1, 2001... Experts and readers share their advice. SHARE YOUR EXPERIENCES, ADVICE, AND DISCOVERIES AT HTTP://ADVISOR.COM/TIPS Successful Exchanges A new e-business strategy among brick and mortars is to join with industry leaders to form a...

Meet Me in the eRoom.(eRoom Technology's eRoom 5.0 Digital Workplace)(Evaluation)
April 1, 2001... What do enterprises like Ford Motor Company and Cisco have in common? They're using eRoom 5.0 to help their work teams collaborate comfortably. The business challenge Project managers face a number of challenges, even with today's...

Does Your Brand Leave Home Without You?(detection of e-commerce brand misuse or violation)(Brief Article)
April 1, 2001... It's hard enough to protect your brand online in markets you intentionally serve. Consider what can happen to you in markets and countries outside of your vision or understanding. The openness of the Web makes it difficult to stop rip-off...

Keep Afloat by Going Abroad.(international e-commerce)(Brief Article)
April 1, 2001... Even if business is slow at home, some experts argue that now is precisely the time to investigate international trade opportunities. Internet penetration is taking off in some parts of Europe, Latin America, and Asia. For example, Dr. Charles...

Can't We All Just Get Along?(Brief Article)
April 1, 2001... Is the press mightier than the sword? Is the press mightier than a 357 magnum? The IBM PartnerWorld conference in Atlanta had a large Press Center, set up with dozens of little rooms for reporters and editors to meet executives, business...