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Public Relations Journal articles from September 1993
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Public Relations Journal archives from September 1993
Add public policy to marketing portfolio. (public policy; includes related article) (Marketing Public Relations)
September 1, 1993... Marketers today must battle public Policy issues that can create obstacles to the success of a product, or threaten its existence. Winning the war requires new strategies and tactics.
Professor Philip Kotler was the first to identify a new...
Trends in the "new" Europe: four practice areas will dominate business. (public affairs, corporate relations, health care, marketing communications; includes related article) (Cover Story)
September 1, 1993... Public affairs, corporate relations, health care, and marketing communications are among key areas cited as offering strong growth potential for firms with ties to Europe. Stepped-up demand for cross-border public relations from clients both...
A new era in Latin America: free markets force changes in five key nations. (Mexico, Argentina, Brazil, Chile and Venezuela; includes related article)
September 1, 1993... A new generation of leaders is taking hold of the political and business reins in Latin America. That means new public relations opportunities, both south of the Rio Grande and here in the United States. "Privatization" is the big word on...
Rebuilding trust: nonprofits act to boost reputations. (includes related article)
September 1, 1993... After last year's scandal at United Way of America, the nonprofit sector has come under increasing scrutiny. Practitioners have responded by moving beyond the fund-raising arena. They are working proactively to communicate their organizations'...
Critical choices will define profession's value. (public relations) (Executive Forum)
September 1, 1993... We have come to believe in our time that appearances are as important as reality, sometimes even more so. It may well be true that the appearance of virtue is as important as virtue itself and that a good rule of ethics is never do anything you...