Public Relations Journal articles from September 1991

Public Relations Journal archives from September 1991

Bankers use public relations as survival strategy. (Briefings)
September 1, 1991... Bankers are facing some of their toughest challenges since the Great Depression. News about major bank failures and bailouts, the questionable health of the Federal Deposit Insurance Fund, a national recession and the need for banking reform...

Magazines, TV top '90 media lists. (corporate advertising strategy)
September 1, 1991... In 1990, the bid story was not how much money was spent on corporate advertising. The real news was discovering who dug deepest into their pockets and why they did so. A host of new players ranging from giant retailers to health-care...

Hong Kong: public relations capital of Asia? (includes related article)
September 1, 1991... We consider Asia/Pacific to be the world's fastest growing commercial region -- and Hong Kong is its center." "The Asian market is perhaps the world's most dynamic for the communications service industry." "Across Asia, public relation...

Why your company needs marketing public relations.
September 1, 1991... MPR is distinguished from the broader field of public relations, which fosters two-way communications with all of a company's publics, not just its customers and potential customers. MPR also differs from corporate public relations (CPR),...

Firms say thank you with business gifts.
September 1, 1991... People rarely give gifts without expecting something in return. Whether it be reciprocated with respect, goodwill or a simple thank-you, a gift can state what words cannot. Business gifts--which most companies consider a vital part of...

Outside moderators maximize focus group results. (Research) (column)
September 1, 1991... The growth of focus group research is one of the most significant research trends today. Focus groups first became popular among large packaged goods companies. Now, virtually every company, large and small, is doing focus groups today,...

Getting your written message heard. (use of case-histories)(Workshop)
September 1, 1991... When a satisfied customer tells friends and acquaintances how great your products and/or services are, you have an immediate "in" with those prospects. The same is true when a publication prints a story about how your (or a client's)...

Talking turkey through integrated communications. (Bil-Mar Foods Inc's integrated communications campaign) (includes related article) (column)
September 1, 1991... Low Fat! Sodium Free! No Cholesterol! Grocery store aisles today are so clogged with health claims that they resemble the arteries of some consumers. This presents an enigma for those marketing any product and hoping to differentiate it by...