Public Relations Journal articles from September 1990

Public Relations Journal archives from September 1990

Restoring faith in bankrupt companies.
September 1, 1990... Restoring faith in bankrupt companies Practitioners emerge as key players in helping Chapter 11 companies get well The wave of Chapter 11 bankruptcy filings that began in the early '80s and made stars out of turnaround...

Working together: how companies are integrating their corporate communications.
September 1, 1990... Working Together How companies are integrating their corporate communications One of the hottest marketing trends of the past few years has been the drive toward integrated communications: public relations, advertising, direct...

Steady growth continued in 1989. (corporate advertising expenditures)
September 1, 1990... Corporate Advertising Expenditures Steady growth continued in 1989 In 1989, spending for corporate advertising once again grew faster than overall advertising expenditures, as corporate advertising continued the upward trend it has...

Threat to corporate image advertising left unresolved.
September 1, 1990... Threat to corporate image advertising left unresolved For one day last February, a federal judge in Los Angeles grounded legendary test pilot Chuck Yeager. The judge ordered the Los Angeles-based Northrop Corp. to stop broadcasting a series...