Public Relations Journal articles from October 1994

Public Relations Journal archives from October 1994

Carefully Crafted Identity Can Build Brand Equity
October 1, 1994... Brands today are under pressure. Marketers need every advantage to compete against new entries, extensions and that exploding category called private labels. One strategy that marketers frequently overlook involves the use of imagery and creative...

Marketing a Quality Image
October 1, 1994... Jolted by changing market conditions both here and abroad, U.S. corporations are embracing various quality management systems. Some top executives seem to expect the quality movement to work miracles. By merely typing the word "quality" across...

Quest for Top Management Acceptance Continues
October 1, 1994... Acceptance of their role as strategic counselors to top management is parmount among critical issues confronting today's public relations professionals. Senior practitioners also see professional ethics and education as important factors in the...

Make Companies More Socially Responsible
October 1, 1994... Perhaps "we are on the brink of the development of the humane corporation," stated John L. Paluszek, APR. A proponent of "corporate social responsibility" for nearly two decades, he is PRSA's 1994 Gold Anvil Award recipient for outstanding...

PRSA Publications Evolve to Serve Diverse Needs
October 1, 1994... The professional development needs of public relations practitioners are as diverse as the clients and companies they serve. And the publications of the Public Relations Society of America are being dramatically revamped to better meet those...

Behavioral Principles in Public Relations
October 1, 1994... Public relations practitioners are constantly challenged to tell an organization's story to the public. Top management invariably says, "We need to make them understand our side of the issue [or our organization or our industry]." Providing...

Getting Full Value from Public Relations
October 1, 1994... High performance organizations are those that successfully balance the challenges of investors, customers and employees. This was the conclusion of a recent study of high performance companies in North America and Europe by Towers Perrin, the New...