Public Relations Journal articles from October 1992

Public Relations Journal archives from October 1992

Applying integrated marketing to brand positioning.
October 1, 1992... Three recent campaigns show the synergistic impact of an integrated approach to brand positioning. The secret to success lies in working as a team, without bias toward one discipline or another. Integrated marketing and New Year's resolutions...

How public relations professionals help CEOs make the right moves. (includes related article) (Strategic Planning) (Cover Story)
October 1, 1992... Within the public relations profession, the ability to influence strategic planning varies widely. Some practitioners get involved in developing game plans at the highest corporate level, while others simply implement communications moves once a...

Corporate advertising review: spending sags in 1991. (includes related article)
October 1, 1992... For the first time since the mid-1980s, corporate advertising spending in the United States took a giant dip in 1991. Corporations and associations, which collectively spent $2.83 billion on advertising in 1990, spent $335 million less last year,...

Pooling resources builds public/private partnerships. (includes related article) (Workshop)
October 1, 1992... Partnerships with the corporate world are helping many public sector and non-profit programs survive tightening budgets and declining contributions. Although cautious, growing numbers of non-profit organizations and government agencies are...

Freak explosion jolts Baie des Ha! Ha! (ship explosion at Alcan Smelters & Chemicals' port facilities in La Bai, Quebec) (Crisis Management)
October 1, 1992... Within minutes of a freak ship explosion in La Baie, Quebec, Alcan Smelters & Chemicals found itself in the midst of a crisis that threatened to undermine public confidence in how the company managed its port facilities. News reports speculated...