Public Relations Journal articles from October 1989

Public Relations Journal archives from October 1989

With new image, Taiwan emerging from mainland China's shadow.
October 1, 1989... With new image, Taiwan emerging from mainland China's shadow David Lightle, a former public relations consultant to the government of Taiwan, says the country's new, more "wholesome" image in the wake of the Tiananmen Square violence in the rival...

Employees go overseas to survey competition. (study tours to prepare workers for international challenges)
October 1, 1989... Employees go overseas to survey competition Last October, Rick Revelle, a shipping clerk for the Toronto-based telecommunications giant Northern Telecom, took a 20-day "sabbatical" from his job, during which he visited California, Calgary,...

Community relations: new approaches to building consensus. (includes related articles on community relations management questions, the community relations profession, and community relations case studies in Texas and Massachusetts)
October 1, 1989... COMMUNITY RELATIONS New Approaches to Building Consensus Among the many "relations" in public relations--investors, media, corporate, employee, product and government, to name but a few--community relations is unique for its split...

Small firms, big issues. (includes related articles on solo practitioners and advice from entrepreneurs) (the role of small public relations firms in the marketplace)
October 1, 1989... SMALL FIRMS, BIG ISSUES Public relations firms of similar size--in fact, of all sizes and configurations--have always had a great deal in common. They're all concerned with the bottom line, recruiting, training and retaining the best...

Assessing the damage: practitioner perspectives on the Valdez. (includes related articles on the public relations impact of Exxon Chair Lawrence G. Rawl, the impact of the Exxon Valdez oil spill, and the public reaction to the spill) (the Exxon Valdez oil spill from a public relations perspective)
October 1, 1989... Assessing the Damage If oil had to be spilled, the timing could hardly have been more propitious for activists, politicians and the news media. Environmental groups were looking for focus. The environment was moving up to the tops of...

Nurturing a 'green' reporter. (Workshop)
October 1, 1989... Nurturing a 'green' reporter The prospect of dealing with an inexperienced reporter or editor often strikes fear in the hearts of public relations practitioners. No sooner does the reporter's ignorance of his or her beat become apparent,...

VNRs: re-examining 'unrestricted use'. (video news releases) (Law/Ethics)
October 1, 1989... VNRs: re-examining 'unrestricted use' Thousands of video news releases (VNRs) arrive in television newsrooms across the country every year. They come in packages or through satellite feeds. They come with the public relations firm's good...