Public Relations Journal articles from November 1993

Public Relations Journal archives from November 1993

PR pros brace for health care reform. (includes related article) (Briefings)
November 1, 1993... I don't have a personal life anymore," quipped Kathleen Larey Lewton, Fellow, PRSA, surveying the piles of health care-related paperwork on her desk. "This is killing me." The massive undertaking required to implement President Clinton's...

Schools of thought on education. (public relations education)(includes related article) (Briefings)
November 1, 1993... Where should public relations education be headed? Should fledgling practitioners be focusing on skills learned in schools of journalism or mass communication? Or is the future of the profession best served by stressing marketing, advertising and...

Benchmarking intelligence fuels management moves. (benchmarking project of Digital Equipment Corp.'s public relations department)(includes related articles and bibliography of benchmarking books)
November 1, 1993... Understanding benchmarking as a method for competitive analysis and strategic planning can make public relations professionals more valuable to top management. Putting even unrelated businesses under a magnifying glass to get new ideas is a...

The burning question of ethics: the profession fights for better business practices. (public relations profession) (Cover Story)
November 1, 1993... Public relations as a profession today is both an ethical battleground and a barometer for proper ethical conduct in business and human relationships. Practitioners should encourage the adoption and enforcement of codes of business practice that...

Sexual harassment: what's happening and how to deal with it. (includes related articles) (Cover Story)
November 1, 1993... The shame of being sexually harassed by a co-worker has, until recently, kept many professionals in public relations from admitting that such incidents persist. Practitioners are challenged to help their organizations develop policies and...

The new education agenda for the '90s: business moves to reform the system. (includes related article)
November 1, 1993... TO ASSURE A SUPPLY OF QUALIFIED WORKERS IN THE 21ST CENTURY, BUSINESS AND PHILANTHROPIC ORGANIZATIONS HAVE STEPPED UP PROGRAMS TO CHANGE THE U.S. SCHOOL SYSTEM AND IMPROVE THE QUALITY OF EDUCATION. PUBLIC RELATIONS CAN AND SHOULD PLAY AN EVEN...

Technology transforms media relations work.
November 1, 1993... High technology has taken much of the grunt work out of the media relations function. Computer software programs, databases and CD-ROM disks are revolutionizing the way public relations practitioners target the media. The new tools are packed...

Building an issues management system. (includes related article) (Workshop)
November 1, 1993... Most of us handle issues instinctively, almost accidentally. Or, we wait until they become crises. This issues-driven public relations process is not about crisis. It is summarized by one word: anticipation. Issues-driven public relations is...

Managing issues acts as bridge to strategic planning.
November 1, 1993... Issues management was introduced 17 years ago as a new promise to enhance the role of public relations. For the most part, it hasn't happened. Empty promises? Has issues management run out of gas? What has kept the function from becoming the...

Crises impact on reputation management. (Crisis Management)
November 1, 1993... Success does not happen overnight, but failure often does. Businesses and other organizations will always face critical moments. Therefore, the effort to control negative situations continues to become more sophisticated. "Reputation management"...