Public Relations Journal articles from November 1989

Public Relations Journal archives from November 1989

Overwhelmed cities increasingly seeking expertise of outside counselors. (hiring public relations firms)
November 1, 1989... City and county officials across the country, striving for economic development and finding themselves unable to cope effectively with the formidable challenge of communicating with the public about complex and controversial issues, are...

Print media: placement strategies for the new segmentation. (Media Relations: What's News?) (includes related article on trade publications)
November 1, 1989... What's happening in the world of print media can best be summarized by the words of John Emery,, president of the Association of Business Publishers (ABP): "Segmentation is the name of the game." While it may not exactly be news, Public...

Television news: riding the shockwaves. (Media Relations: What's News?) (includes related article on a TV reporter's 'wish list')
November 1, 1989... In the mid-1980s, many people who had made television news their life's work began to get the uneasy feeling that the jig was up. They were heard to mutter things like"The networks will never be the engines that drive television news again,"...

Desktop publishing: separating dreams from reality. (includes related article on desktop publishers need for written agreements)
November 1, 1989... Five years ago, desktop publishing software exploded onto the business scene. While the market is chock-full of products designed to allow microcomputer users to develop an idea into ready-to-print materials, are they really the answer for...

Conducting special events in malls.
November 1, 1989... Shopping malls offer public relations practitioners high-visibility venues to promote clients and generate positive publicity. Mails are not the place for every event, but when there is a win-win union between mall and sponsor marketing...

An essential double helix. (distinguishing marketing and public relations)
November 1, 1989... The boundaries between public relations and marketing continue to blur Public relations firms and departments do "marketing communication" and "marketing public relations." Advertising agencies and marketing departments offer "public...