Public Relations Journal articles from May 1995

Public Relations Journal archives from May 1995

Interactive video gets bigger play. (includes related articles)
May 1, 1995... Satellite media tours and conferences are booming as producers, public relations firms and clients stage interactive video events While VNR was the buzzword of the '80s, interactive is the video term of the '90s. Satellite media tours (SMTs)...

Technology gives early warning of news breaks.
May 1, 1995... With information traveling at lightning speeds, communicators explore new ways to deliver and monitor news that keep them ahead of the media and the competition Want to know if your client or organization will be front-page news before the...

How tech-friendly companies communicate. (public relations agencies)
May 1, 1995... Professionals in high-tech fields assess the state-of-the-science in electronic public relations today When it comes to using technology to conduct public relations activities, companies in high-tech fields are expected to be on the cutting...

High-tech firms launching clients into cyberspace.
May 1, 1995... Cutting-edge technology has changed the way practitioners communicate with clients and the media Making their clients into cyberheroes is the aim of leading public relations firms today. Most have cut their technological teeth working for...

Guideposts for going on line. (includes glossary)
May 1, 1995... Public relations professionals scramble to establish direct or indirect access to the Internet for their organizations or clients Communicating effectively in this era of information overload is the public relations challenge of the late '90s...

Public relations in cyberspace.
May 1, 1995... Getting to the press via on-line services and the Internet is working for high-tech firms and their clients. But problems and pitfalls await novices. Saying that the Internet has been getting a lot of hype and press attention lately is a gross...

Interactive multimedia comes of age.
May 1, 1995... Widespread use of PCs and affordable software are driving the move to this form of public relations and marketing Click-click. That sound could soon become the most powerful phenomenon in the public relations industry. It's the sound made...