Public Relations Journal articles from May 1994

Public Relations Journal archives from May 1994

Companies ignore shadow constituencies at their peril. (Public Affairs)
May 1, 1994... A young mother buys a used car. For 15 months, she makes her loan payments faithfully, but in the 16th month she misses a payment and the lender repossesses the car. The local newspaper writes a story about the bank's hard-heartedness, but the...

Portraits of the "most admired" companies: how public relations helps build corporate reputations. (includes related articles) (Cover Story)
May 1, 1994... To be recognized as a leader by your fellow business leaders is a coveted honor. Practitioners at these exemplary corporations reveal their role in building award-winning reputations. What role does public relations play in helping a company...

'Top Dog' details CEO's role as communicator. (novel by J. David Pincus and J. Nicholas DeBonis)
May 1, 1994... Part novel, part how-to, this book explores the concept and practice of the CEO as chief communicator for an organization. The novel's central character and the research and theory presented in non-fiction form test the hypothesis that the...

A research roundup. (use of research in public relations)(includes related articles)
May 1, 1994... It's too expensive. We don't have time. We know this stuff already. These are just a few of the rationales for not doing public relations research. In some situations, any or all of them might be valid. But as the public relations profession...

Six ways to use research. (includes related article)
May 1, 1994... Research is a multi-pronged tool that crops up in virtually every phase of a communications program, from exploring the topography of a problem to seeing whether intervention worked. Here, practitioners offer six tried-and-true examples of how...