AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Public Relations Journal articles from May 1990
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Public Relations Journal archives from May 1990
Sponsors Stretch the Impact of Special Events with Video
May 1, 1990... Sponsors stretch the impact of special events with video "After-market" audiences can often reach into millions With sponsorship of special events becoming increasingly popular--and expensive--more companies are preserving events on...
Why Marketing Directors Are Listening Now
May 1, 1990... Why marketing directors are listening now For this year and for the foreseeable future, the magic word in building public relations sales volume is marketing. This is hardly a new concept for seasoned practitioners who have been successfully...
Back in the U.S.S.R. and Eastern Europe
May 1, 1990... BACK IN THE U.S.S.R. AND EASTERN EUROPE For practitioners specializing in travel, Eastern Europe and the Soviet Union represent intriguing "new" destinations and opportunities Last year, the travel public relations firm of Karen Weiner...
Travel Writers' Expenses: Who Should Pay?
May 1, 1990... Travel writers' expenses Who should pay? Armchair travelers, consumers in the midst of planning vacations, and travel agents all find great value in published news and features relating to travel. Whether a piece is richly evocative of...
Marketing to Professional Service Organizations
May 1, 1990... Marketing to professional service organizations Public relations for professional service organizations--law, accounting, architecture, engineering and design firms, consulting businesses, executive search organizations, physicians and medical...
Dealing with 'Tabloid' Broadcasters
May 1, 1990... Dealing with "tabloid" broadcasters The late Andy Warhol wasn't far off the mark when he predicted that, in the future, everyone would be famous for 15 minutes. More than 20 years later, it's beginning to look like just about everyone has a...
The Lobbying Coalition That Wasn't
May 1, 1990... The lobbying coalition that wasn't This is a story about a press conference that was, that wasn't, that was; and how precious credibility was lost. Three years ago, my employer, a national insurance trade association that is considered...
