Public Relations Journal articles from May 1990

Public Relations Journal archives from May 1990

Sponsors stretch the impact of special events with video.
May 1, 1990... Sponsors stretch the impact of special events with video "After-market" audiences can often reach into millions With sponsorship of special events becoming increasingly popular--and expensive--more companies are preserving events on...

Why marketing directors are listening now.
May 1, 1990... Why marketing directors are listening now For this year and for the foreseeable future, the magic word in building public relations sales volume is marketing. This is hardly a new concept for seasoned practitioners who have been...

Back in the U.S.S.R. and Eastern Europe. (public relations practitioners specializing in travel) (includes related article on investment opportunities and a list of tourist agencies in the USSR and Eastern Europe)
May 1, 1990... BACK IN THE U.S.S.R. AND EASTERN EUROPE For practitioners specializing in travel, Eastern Europe and the Soviet Union represent intriguing "new" destinations and opportunities Last year, the travel public relations firm of Karen Weiner...

Travel writers' expenses: who should pay? (includes related article on code guidelines for travel expenses of the Public Relations Society of America)
May 1, 1990... Travel writers' expenses Who should pay? Armchair travelers, consumers in the midst of planning vacations, and travel agents all find great value in published news and features relating to travel. Whether a piece is richly evocative...

Marketing to professional service organizations. (includes related articles on tactical trends for the 1990s and professional jargon)
May 1, 1990... Marketing to professional service organizations Public relations for professional service organizations--law, accounting, architecture, engineering and design firms, consulting businesses, executive search organizations, physicians and...

Dealing with 'tabloid' broadcasters. (sensationalism in television news)
May 1, 1990... Dealing with "tabloid" broadcasters The late Andy Warhol wasn't far off the mark when he predicted that, in the future, everyone would be famous for 15 minutes. More than 20 years later, it's beginning to look like just about everyone has a...

The lobbying coalition that wasn't. (state lobbying coalitions)
May 1, 1990... The lobbying coalition that wasn't This is a story about a press conference that was, that wasn't, that was; and how precious credibility was lost. Three years ago, my employer, a national insurance trade association that is considered...