Public Relations Journal articles from March 1993

Public Relations Journal archives from March 1993

Communicating the benefits of managed care. (Briefings )
March 1, 1993... As the Clinton administration prepares its health care reform package, the health care industry is abuzz with the term "managed competition"--a concept expected to be the model for a reformed U.S. health care system. Managed competition is a...

Promoting the merits of alternative medicine. (Briefings)
March 1, 1993... There was a time not too long ago when homeopathy, herbal medicine and touch therapy were considered the domain of the tie-dye and crystal crowd. Regular people, it was believed, went to regular doctors. Now, more and more Americans have begun...

Drug marketers shift focus to cost issues. (Briefings )
March 1, 1993... It's not enough anymore for drug makers to prove to the world that a drug works and is safe. Under intense pressure to contain costs, drug manufacturers today must also prove that a drug is cost-effective. This new trend is called...

Hospital research targets "key leaders." (Briefings)
March 1, 1993... Like most American companies, hospitals and their public relations counsel will face unprecedented challenges during the next few years: * Health care reform will result in new policies that will alter how hospitals operate and how health...

PRJ Roundtable report: midsize firms take new shapes to suit service, profit goals. (Public Relations Journal) (The Emerging Firm of the '90s) (Cover Story)
March 1, 1993... Adapting to a tight economy, recession and a client switch from retainer to project assignments, midsize firms around the country have developed new management structures. Taking on senior partners, stressing firm strengths, a team approach and...

Firms find innovative ways to motivate staff in lieu of salary increases. (The Emerging Firm of the '90s) (Cover Story)
March 1, 1993... With clients demanding senior account management, where are all the students with degrees in public relations going to go? Given the financial pressures of recent times, how can staff at all levels be motivated? What are the main ingredients of...

Large organizations adapt to changing market conditions. (includes related article) (The Emerging Firm of the '90s) (Cover Story)
March 1, 1993... Driven by economic concerns and a new approach to client service, many large public relations firms have reshaped management structures and moved to shift reporting procedures and shrink layers of bureaucracy. Traditional pyramid structures are...

Successful firms changed style of management before recession. (The Emerging Firm of the '90s) (Cover Story)
March 1, 1993... Not all public relations firms suffered during the economic turmoil of recent years. But even those that remained relatively stable, and actually managed to grow, recognized the need to change with the times. In fact, several successful firms...

The public relations entrepreneur: building a firm vs. going solo. (includes related article)
March 1, 1993... During the last year or so, an increasing number of articles have cited ominous facts and figures about the recession and its undeniable effect on the public relations industry. Reports of personnel cutbacks at firms and declining client budgets...

Use corporate positioning to show strategic intent. (Workshop)
March 1, 1993... Increasingly, senior business and communications executives are encountering the subject of corporate positioning. And for good reason. The corporate landscape is being reshaped at an unprecedented pace. As a result, smart decision-makers are...