Public Relations Journal articles from March 1989

Public Relations Journal archives from March 1989

Hong Kong: 'brain drain' hits public relations.
March 1, 1989... Hong Kong: 'Brain drain' hits public relations Vivian Ng, a senior account executive in Hong Kong with Burson-Marsteller, packed her bags in December and took a one-way flight to Canada. Although there was no job waiting for her at the other...

Choosing fax suppliers. (excerpt from "The Book of Fax")
March 1, 1989... Choosing fax suppliers Getting the right information to the right place at the right time in the right form can offer a dramatic strategic advantage. Recent innovations have made fax technology one of the best methods to achieve this task....

Quality control: translating ideal to real. (public relations)
March 1, 1989... QUALITY CONTROL Translating ideal to real Scores of industry tales depict quality slip-ups in basic public relations functions. There's the one about the thrifty account person who sent food editors samples of her client's all-natural, no...

One company's methodical approach to public relations QC. (AT&T)
March 1, 1989... One company's methodical approach to public relations QC UP to this point, the theory and techniques used to improve quality have been applied almost exclusively to the manufacturing process. However, they can also be applied to white-collar...

Working with editorial boards. (publicity through newspapers)
March 1, 1989... Working with editorial boards To many public relations practitioners, editorial boards represent a "great unknown." Though practitioners often read--and are influenced by--editorials in their area newspapers, they are generally unfamiliar...

Why stay independent? (public relations firms) (interview)
March 1, 1989... WHY STAY INDEPENDENT? In 1978, four of the top five public relations firms were independents. So were 39 of the top 50. In every sense, independent firms dominated the profession. In sheer numbers, they still do. They fill the Yellow...

Moving your photos on the wires. (getting photos carried by wire services)
March 1, 1989... Moving your photos on the wires Grip-and-grin pictures arrive in the mail everyday," says Ed Hart, feature picture editor at United Press International's New York bureau, referring to the images of two people shaking hands, facing the...