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Public Relations Journal articles from July 1990
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Public Relations Journal archives from July 1990
Coping when an analyst says, "Sell!" (securities analyst)
July 1, 1990... Coping when an analyst says, "Sell!"
IR pros: when the news is bad, don't stonewall -- provide "more" information
For investor relations professionals working to optimize the value of a company's stock, the single most frightening word...
Laptop computers take your office on the road.
July 1, 1990... Laptop computers take your office on the road
Laptops have become the machine of choice for people who need to work at home or in transit. In fact, today's laptops can serve as your only computer, if you find yourself outside the office more...
Closing the gap: new approaches to international media relations. (includes related article on a nontraditional approach to international media relations)
July 1, 1990... Closing The Gap
New Approaches to International Media Relations
With foreign editors clamoring for international news, U.S. corporate practitioners no longer have to--or should--rely on overseas reps for media contact development
...
Annual report copy: banishing the boredom. (includes related article on style of writing reports)
July 1, 1990... Annual Report Copy
Banishing Boredom
Disdaining the run-of-the-mill, some companies are writing compelling shareholder letters and other AR copy
"We had another fantastic year and, like good health, everybody seems to be taking it...
Improving broadcast news conferences.
July 1, 1990... Improving broadcast news conferences
Take it from a working journalist: Reporters follow the laws of physics. That is, they usually go to the place of least resistance. If you make your news conference difficult to cover, it's not going to...
Getting exposure using radio promotions.
July 1, 1990... Getting exposure using radio promotions
Print is the medium public relations professionals think of most frequently when looking for exposure for their organization or clients.
Clients often covet television coverage because of its...