Public Relations Journal articles from January 1994

Public Relations Journal archives from January 1994

Forecast 1994: signs of hope amid economic turmoil. (prospects of the public relations profession)(includes related articles) (Cover Story)
January 1, 1994... A reviving economy and projected growth in international trade will bring new opportunities to U.S. business. Practitioners who adapt to deal with challenges presented by globalization, new technologies and other changing organizational needs...

The green-person's guide to credibility. (model of virtue and integrity in corporate public relations) (Corporate Communications)
January 1, 1994... In a recent Yankelovich Partners survey, only 13% of respondents said they had great confidence in consumer information provided by major corporations. This finding is typical and not surprising. Many surveys have found that the public deeply...

A map of the information highway.
January 1, 1994... The information highway is being promoted as a 500-channel interactive communications freeway running straight into the homes of millions of consumers.Armed with a remote control and a TV-screen menu filled with a dizzying array ofprogramming...

Guarding corporate reputation underlies key challenges facing business. (public relations profession) (PRSA 46th National Conference)
January 1, 1994... Public relations professionals can provide the expert counsel and tactics to help top management protect corporate reputations on several fronts. The profession is a critical resource for businesses facing the challenges of the decade, said a...