Public Relations Journal articles from January 1990

Public Relations Journal archives from January 1990

Public relations in the year 2000. (public relations forecasts)
January 1, 1990... Public Relations in the Year 2000 Pity the poor public relations practitioners. By the year 2000, we will have nothing to complain about--except the heavy burden of work. And we will be exhausted by the challenges of the decade that led up to...

Predictive ability and professionalism. (ability to make forecasts in public relations)
January 1, 1990... Predictive Ability and Professionalism The ability to predict the future course of events important to a client or employer and the ability to intervene favorably in those events are the two factors that seem to determine the relative amounts...

The environment: playing to win. (public relations and environmental issues)
January 1, 1990... The Environment: Playing to Win Our nation's industry is facing a mustwin situation in the 1990s. We're fighting to restore our credibility with the public and demonstrate that we can carry out our activities without harm to the environment....

Globalization: are we up to the challenges? (public relations forecasts) (What's Ahead 1990s)
January 1, 1990... Globalization: Are We Up to the Challenges? As American business opens the door to a new decade, it finds itself facing a world of economic uncertainty, political volatility within many of its trading partners, continuing trade frictions...

Exploiting EEC marketing potential. (European Economic Community) (public relations forecasts)
January 1, 1990... Exploiting EEC Marketing Potential Today, you can't pick up a newspaper or business magazine without seeing coverage of the European Economic Community (EEC) and its implications for all of us. The dream of free trade within Europe began...

A look beneath the bottom line. (business and public opinion) (What's Ahead 1990s)
January 1, 1990... A Look Beneath the Bottom Line Business and government have reached a crossroads in the way they deal with public opinion. Every day we see evidence that the public is no longer satisfied with assurances that business is looking after...

Capitalizing on splintering markets. (What's Ahead 1990s)
January 1, 1990... Capitalizing on Splintering Markets For public relations, advertising and marketing, the good old days were a time of mass marketing: a time when a well-placed message on network news reached virtually every home in America; when magazines...

Not-for-profits: a new ball game. (public relations forecasts in the social services) (What's Ahead in the 1990s)
January 1, 1990... Not-for-Profits: A New Ball Game What's ahead for health and social services not-for-profits in the 1990s? New directions for existing programs, new organizations to respond to unmet needs, and the reduction or elimination of programs...

The CEO connection: pivotal for the '90s. (chief executive officer) (the role of CEOs in public relations) (What's Ahead 1990s)
January 1, 1990... The CEO Connection: Pivotal for the '90s The evidence is clear: More than ever before, the events surrounding the successes and failures of corporate America will be played out on the stage of public opinion and strongly influenced by...

The decade of the employee. (public relations forecasts) (What's Ahead 1990s)
January 1, 1990... The Decade of the Employee Employee communication has ceased to be an illegitimate child and is destined to be a prime public relations responsibility in the '90s. From humble beginnings--often as a sub-function of personnel or industrial...

A curious unpreparedness. (public relations' role in preparing for the future) (What's Ahead 1990s)
January 1, 1990... A Curious Unpreparedness What are the greatest challenges facing the United States in the 1990s? The faltering economy? Maintaining a competitive edge in world markets? Domestic issues such as joblessness, inadequate housing or eroding...