Public Relations Journal articles from February 1989

Public Relations Journal archives from February 1989

There Yugo... again.
February 1, 1989... There Yugo . . . again Can a lemon become an orange, and if so, will people buy it? Consider the Yugo. In August 1985, the average price of a new car was about $11,000. Enter the Yugo GV (Great Value), with a base retail price of...

Helping CEOs stay in control.
February 1, 1989... Helping CEOs stay in control I am concerned about the possible loss of control, by chief executives, of their companies. Now, you may quickly ask, "what's new about that?" Well, I am not referring to physical takeovers or any of the...

Media relations: a critical juncture.
February 1, 1989... Media relations: a critical juncture The argument about whether or not organizations can achieve a peaceful and productive co-existence with media has been going on for years. What is seldom understood, let alone accepted, is that the media...

Unions: polishing a tarnished image.
February 1, 1989... UNIONS Polishing a tarnished image Less than a decade ago, President Ronald Reagan, himself a former Screen Actors Guild union leader, fired 11,500 striking air traffic controllers. Public sympathy rallied around management--in this case...

Stemming turnover in public relations firms. (includes related article on public relations turnover.)
February 1, 1989... STEMMING TURNOVER IN PUBLIC RELATIONS FIRMS STAFF turnover is a fact of life. People change; so do companies. Some degree of turnover will be with us always--and can even be a positive force in a company. But few sectors in any industry...

Finding a fax to suit your needs.
February 1, 1989... FINDING A FAX TO SUIT YOUR NEEDS People who read fax advertisements know that fax prices are dropping rapidly--so rapidly, in fact, that machines may not fit exactly in the price categories described below. However, fax features probably...

Demonstrating leadership through public service.
February 1, 1989... Demonstrating Leadership through Public Service Want to be on an equal footing with top management? Then you must do as top managers do and become corporate spokespeople in the true sense of the word. How do you do that? A key way is to...

Publicizing the 'impossible.'
February 1, 1989... Publicizing the "Impossible" Try to list the toughest publicity jobs you might encounter: the dull, already well-publicized topics; those that occur prior to new developments you can't yet mention; those inconsequential for your target...

The Speakes case: where the field went wrong. (Larry Speakes)
February 1, 1989... The Speakes case: where the field went wrong Public relations practitioners not only played into the hands of the media in their responses to the ethical issues raised by the Larry Speakes quote-fabrication incid--they actually missed a...