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Public Relations Journal articles from December 1989
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Public Relations Journal archives from December 1989
Country's economic future: two starkly different views offered. (Conference '89)
December 1, 1989... Country's economic future: Two starkly different views offered Strikingly different views of the U.S. economic picture were presented by two of the main speakers at PRSA's National Conference.
One speaker, Clyde V. Prestowitz, senior...
Health care: critical conditions.
December 1, 1989... HEALTH CARE CRITICAL CONDITIONS
These comments from senior public relations practitioners in the health care industry indicate that today there's only one thing that's a certainty in their field: change. As the industry is transformed at an...
VNR update: fact versus fiction. (video news release)
December 1, 1989... VNR Update Facts versus Fiction
Ask video news relase distributors and producers what issues are affecting their businesses and their clients, and you may be surprised at the frankness of their replies. PRJ did just that recently, in the...
Effectively using executive recruiters. (Workshop)
December 1, 1989... Effectively using executive recruiters
Let's face it, no one likes to spend money to hire an executive recruiter. In our ideal world, job candidates call us. Skilled public relations practitioners want to work for our company. Resumes come...
The tease that backfired. (unsuccessful promotions) (My Favorite Failure)
December 1, 1989... The tease that backfired
In the high tech public relations business, a very thin line runs between tactical brilliance and tactless buffoonery. Actions as simple as omitting three little words can mean the difference between launching a...