Public Relations Journal articles from August 1995

Public Relations Journal archives from August 1995

Global Brand Sensitivity Reflects Perceived Product Excellence
August 1, 1995... Brand images in certain product/service categories provide worldwide marketing clout, a recent consumer survey shows. Conducted by International Research Associates (INRA), the survey represents close to two billion consumers in 40 countries (see...

Silver Anvil Award Winners '95
August 1, 1995... Thirty-four outstanding public relations campaigns of 1994 earned PRSA Silver Anvil Awards, given June 15, 1995 at ceremonies in New York City. Symbolizing the forging of public opinion, the Silver Anvil Award has been presented to more than 1,000...

The Best of Silver Anvil
August 1, 1995... In a two-year period, a community health partnership in Columbus, OH raised immunizations of children under two by 117% in public clinics. Spear-headed by the 11-member Franklin County Hospital Council with its public relations firm Paul Werth...

Awards of Excellence
August 1, 1995... Sometimes there are two programs in a category that the Silver Anvil judges wish to recognize. For the first time in 1995, PRSA's Honors and Awards Committee established the Silver Anvil Awards of Excellence to honor those worthy programs which...

38% of Canadian Journalists Use Internet, Survey Shows
August 1, 1995... Thirty-eight percent of Canadian newsrooms and freelance journalist are now hooked up to the Internet, a recent survey shows. Among news organizations, 48% of broadcasters, 44% of daily newspapers, and 35% of trade magazines are connected to the...

The Continuous Journey toward Excellence
August 1, 1995... Upon accepting the 1993 Malcolm Baldrige National Quality Award in the large manufacturing category, I said, "There's no room in America's future for couch potato corporations." I firmly believe that the path to excellence in corporate America is...