Public Relations Journal articles from August 1990

Public Relations Journal archives from August 1990

1-'900'-a-PR-tool? (audiotex telephone service)
August 1, 1990... 1-"900"-A-PR-TOOL? As part of its promotion campaign for the movie "Total Recall," Tri-Star Pictures created a game that gives callers to a 900 telephone number a chance to win $15,000, a trip to Los Angeles to meet star Arnold Schwarzenegger,...

The Gorbachev visit: lessons and themes in media relations.
August 1, 1990... The Gorbachev Visit: Lessons and themes in media relations When the Soviet Union made the surprising announcement that President Mikhail Gorbachev and his wife would depart from the summit meeting in Washington and fly west for a visit to...

Regional firm networks tout their hometown touch.
August 1, 1990... Regional firm networks tout their hometown touch How can a firm in a smaller market broaden its influence without losing the hometown touch? The solution could be plugging into a regional public relations network. The concept was first...

The battle for support: pro and anti-NEA forces wage grass-roots campaigns. (National Endowment for the Arts) (includes related articles on the Robert Mapplethorpe exhibition in Washington, DC and legal issues in the arts funding controversy)
August 1, 1990... The Battle For Support Pro and Anti-NEA Forces Wage Grass-Roots Campaigns For the first 24 years of its life, the National Endowment or the Arts (NEA), created by Congress n 1965 to "encourage and support American arts and artists," enjoyed...

Associations: successful techniques to reach, recruit and retain members. (includes related articles on the American Society for Quality Control and the National Association of Professional Insurance Agents)
August 1, 1990... ASSOCIATIONS Successful Techniques to Reach, Recruit and Retain Members Turbulent economic conditions, lifestyle changes and an ever-increasing pace of living and working are all having their effects on the ability of associations to recruit...

When crisis strikes use a message action plan.
August 1, 1990... When crisis strikes use a message action plan When a crisis strikes an organization, many outside influences hinder its ability to send its message. Called "noise," these influences include confidentiality, deadlines, stress and human...

Making an open house a special event.
August 1, 1990... Making an open house a special event The success of an open house lies in the planning. But before you get started, take some time to envision the event. How many people are there? Does the event take place indoors or outdoors? From a...

Maximizing laptop capabilities. (portable computers)
August 1, 1990... Maximizing laptop capabilities Laptop computers allow public relations executive mobility and convenient computer support. But you can only take advantage of a laptop with good communications support. While laptops pack all the capabilities...