Public Relations Journal articles from April 1993

Public Relations Journal archives from April 1993

The impact of a "greener" White House. (Briefings)
April 1, 1993... The Spotted Owl crowd has moved into the White House. During the 1992 presidential election, President George Bush attempted to paint his Democratic adversaries as being "way out" by mocking their purported fixation with wildlife and the ozone...

What's the role of public relations? Profession searches for its identity. (includes related article) (Cover Story)
April 1, 1993... As public relations practitioners look toward the future and the 21st century, there is a drive to redefine the profession as one that is indispensable to senior management. Therefore, it seems appropriate to pause and reflect on the role...

PRSA Blueprint 2000: progress report. (Public Relations Society of America)
April 1, 1993... MESSAGE FROM THE PRESIDENT Working to establish public relations as a strategic management tool The new strategic plan of the Public Relations Society of America (PRSA), named Blueprint 2000, was unveiled this past October at our National...

Buyer survey: the purchasing power of public relations practitioners.
April 1, 1993... Public relations practitioners are moving fast into the technologically complex 21st century, purchasing a wider, more sophisticated spectrum of products and services than ever before. A recent PRJ reader survey sheds light on these purchasing...

Maximizing the value of sponsorships. (includes related articles) (Workshop)
April 1, 1993... During an era in which corporate investment in traditional forms of mass communications has stagnated, spending on sponsorships continues to grow at the same dizzying pace as it did during the 1980s. In that decade, the growth in sponsorships...

Build consensus to resolve disputes. (includes related article) (Crisis Management)
April 1, 1993... Have you found yourself shaping your company's or client's public relations strategy around a stalemated chess game with warring factions? Have you already lived the nightmare where emotions have erupted into very public protests? Are you...