Public Relations Journal articles from April 1992

Public Relations Journal archives from April 1992

Speakers jolt business with dose of reality. (includes related article)
April 1, 1992... Adversity has forced U.S. companies to examine the way they do business. In the process they've unearthed lots of questions but few answers. In search of answers, many companies are booking "expert" speakers to provide the wisdom and guidance to...

Managing for total quality: practitioners must inspire employee involvement. (includes related article)
April 1, 1992... Companies embracing total quality must view it as an overall process, not just a product inspection. Achieving total quality often requires a major shift in corporate culture. Public relations pros can best contribute to this change when...

Public television focuses on the future. (positioning and fund raising initiatives)
April 1, 1992... Quality educational programming has resulted in growing support for public television. Stations are building on this foundation by reinforcing messages about value they provide, and examining trends to tailor their services to society's...

Conducting a total quality communications audit. (Workshop)
April 1, 1992... By all indications, the Malcolm Baldrige National Quality Award, established in 1987 by an Act of Congress 'to stimulate American companies to improve quality and productivity," is living up to its intended vision. Over the past five years,...