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Public Relations Journal articles from April 1990
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Public Relations Journal archives from April 1990
Business taking aggressive approach in effort to speed school reform. (contains related articles rating the nation's public school system and discussing how to establish a business-education partnership)
April 1, 1990... Business taking aggressive approach in effort to speed school reform
Worried that the present education crisis will get worse before it gets better, American business is stepping up its war on illiteracy and other ills that plague the nation's...
Service taxes: practitioners struggling to fight back.
April 1, 1990... Service taxes: Practitioners struggling to fight back
Washington, D.C. and Connecticut were hit by professional service taxes last July. In February, Massachusetts was holding hearings on taxing professional services and battles were heating up...
Broadcast faxing gaining popularity. (facsimile transmission) (includes related article on legislation affecting faxes)
April 1, 1990... Broadcast faxing gaining popularity
As facsimile transmissions become more and more common in the business world, a growing number of "broadcast" or bulk faxing companies are marketing their services to public relations divisions and firms....
Deja vu all over again. (corporate public affairs)
April 1, 1990... Deja vu all over again
I have long been intrigued by the extent to which irony and paradox become, over time, a recurrent theme in the careers of public affairs and public relations professionals.
Where, for example, could one find...
An end to the yen to list? (investor relations in Japan) (includes related article on the Big Four Japanese securities houses)
April 1, 1990... An End to the Yen to List?
Ask the investor relations director of any U.S.-based public corporation currently implementing an investor relations program in Japan, "Why?" and you'll get the same response Willy Sutton gave as the reason he...
IR: staying on top in the '90s. (investor relations)
April 1, 1990... IR: Staying on top in the '90s
Investor relations has already been rocked by a number of major events over the last two decades that have radically altered the way we communicate with shareholders.
One of the most fundamental changes is...
What Michael didn't say about Roger. (analysis of the film Roger & Me and its director, Michael Moore)
April 1, 1990... What Michael didn't say about Roger
There's nothing wrong per se with attacking General Motors. Maybe the company deserves to be attacked. Criticism, fair or unfair, whether deserved or not, is a price we pay to live in a free society....
Large companies: making cooperation a priority. (investor relations) (Integrating IR and other Public Relations)
April 1, 1990... Large companies: Making cooperation a priority
There are numerous advantages to having the two realms of corporate communications - investor relations and other public relations - work well together. Unfortunately, the importance of a unified...
Smaller companies: persuading top management. (investor relations) (Integrating IR and Other Public Relations)
April 1, 1990... Smaller companies: Persuading top management
In larger companies, where there are numerous professionals handling various communications functions and separate investor relations departments, problems between IR and other public relations...