Public Relations Journal articles from April 1989

Public Relations Journal archives from April 1989

Restructuring: Good and Bad News for Employee Communications
April 1, 1989... Restructuring: Good and bad news for employee communications Value, responsibilities of role are increasing, but resources are fixed, new survey reveals Competitive pressures and corporate restructuring are rapidly expanding the roles of...

For the Birds
April 1, 1989... For the Birds Special events, promotions, and sponsorships help Baltimore Orioles keep fans loyal A five-year losing streak, an antiquated stadium, and unending rumors of moving would ensure low attendance for most baseball teams. But the...

How Now IR?
April 1, 1989... How Now, IR? Intensified M&A action, disclosure dilemmas, changes in insider trading and other laws, increasingly activist shareholders...Since last year's crash, investor relations has become more crucial--and more demanding--than ever...

Videoconferencing Comes Down to Earth
April 1, 1989... Videoconferencing Comes Down to Earth Technological improvements, lower prices, and increased availability are making videoconferencing an option for more public relations purposes Videoconferencing: (a) is much cheaper than it was two years ago;...

Writing a Commencement Speech
April 1, 1989... Writing a commencement speech FEW assignments for the speechwriter can bring more satisfaction --and headaches--than writing a commencement speech. You know that the invitation is an honor for your speaker. It's one of the most flattering...

Working with Activist Groups
April 1, 1989... Working with activist groups IN a sense, most people are activists. They are active in their workplace. They participate in community projects and attend sports events. They may even write or phone their Congressional representative, once in...