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Public Relations Journal articles

447 total articles

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Public Relations Journal back issues

Recent articles from Public Relations Journal

Global brand sensitivity reflects perceived product excellence. (includes related article)(On Research)
August 1, 1995... Brand images in certain product/service categories provide worldwide marketing clout, a recent consumer survey shows. Conducted by International Research Associates (INRA), the survey represents close to two billion consumers in 40 countries (see page 9 for methodology). The findings seem to...

Silver Anvil Award winners '95.(Cover Story)
August 1, 1995... Thirty-four outstanding public relations campaigns of 1994 earned PRSA Silver Anvil Awards, given June 15, 1995 at ceremonies in New York City. Symbolizing the forging of public opinion, the Silver Anvil Award has been presented to more than 1,000 organizations since 1949. Winners are...

The best of Silver Anvil. (Public Relations Society of America's Silver Anvil Awards)(Cover Story)
August 1, 1995... In a two-year period, a community health partnership in Columbus, OH raised immunizations of children under two by 117% in public clinics. Spear-headed by the 11-member Franklin County Hospital Council with its public relations firm Paul Werth Associates, the partnership pooled city, county,...

Awards of excellence. (Public Relations Society of America's 1995 Silver Anvil Competition)
August 1, 1995... Sometimes there are two programs in a category that the Silver Anvil judges wish to recognize. For the first time in 1995, PRSA's Honors and Awards Committee established the Silver Anvil Awards of Excellence to honor those worthy programs which were edged out by another outstanding program in...

38% of Canadian journalists use Internet, survey shows. (includes related article)(Cyber Currents)
August 1, 1995... Thirty-eight percent of Canadian newsrooms and freelance journalist are now hooked up to the Internet, a recent survey shows. Among news organizations, 48% of broadcasters, 44% of daily newspapers, and 35% of trade magazines are connected to the Net. Of those not yet connected, 56% per cent...

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