Marketing Science articles from September 2003

Marketing Science archives from September 2003

Editorial: journal rankings: save the outlets for your research.
September 22, 2003... Rankings of MBA programs by journalists have had a dramatic impact on business schools. Now, we face the prospect of journal rankings. Journal rankings impose a single dimension for evaluating journals that will inevitably hurt some journals....

Enriching scanner panel models with choice experiments.
September 22, 2003... This research examines the methods, viability, and benefits of pooling scanner panel choice data with compatible preference data from designed choice experiments. The fact that different choice data sources have diverse strengths and weaknesses...

A comparison of online and offline consumer brand loyalty.
September 22, 2003... In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an...

The effects of effort and intrinsic motivation on risky choice.
September 22, 2003... People often need to trade off between the probability and magnitude of the rewards that they could earn for investing effort. The present paper proposes that the conjunction of two simple assumptions (relating effort-induced reward...

Consumer sequential search: not enough or too much?
September 22, 2003... We study sequential search behavior in a generalized "secretary problem" in which a single object is to be selected from a set of n alternatives. Alternatives are inspected in a random order, one at a time, and only the rank order of the...

Modeling the clickstream: implications for web-based advertising efforts.
September 22, 2003... In this paper, we develop an analytical approach to modeling consumer response to banner ad exposures at a sponsored content Web site that reveals significant heterogeneity in (unobservable) click proneness across consumers. The effect of...

Errata.(Correction Notice)
September 22, 2003... The peer review lines for three papers published in Marketing Science, Vol. 22, No. 3, Summer 2003, were inadvertently omitted. They are printed below. Fast Polyhedral Adaptive Conjoint Estimation by Olivier Toubia, Duncan I. Simester,...