Marketing Science articles from September 2002

Marketing Science archives from September 2002

In search of data: an editorial.
September 22, 2002... We argue that: (1) whether articles contain numeric data should be irrelevant to the evaluation process; (2) the desirability of numeric real, numeric synthetic, or nonnumeric data depends on the research objective; (3) assumptions can and...

Positioning of store brands.
September 22, 2002... We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger...

How much does the market value an improvement in a product attribute?
September 22, 2002... A firm contemplating improvements to its product attributes would be interested in the dollar value the market attaches to any potential product modification. In this paper, we derive a measure of market value such that the comparison of the...

Referral infomediaries.
September 22, 2002... An interesting phenomenon has been the emergence of "infomediaries" in the form of Internet referral services in many markets. These services offer consumers the opportunity to get price quotes from enrolled brick-and-mortar retailers and...

The asymmetric information model of state dependence.
September 22, 2002... Abstract Marketing researchers and practitioners are interested in consumer loyalty because of its managerial consequences. Previous empirical studies find that consumers are loyal not only to a brand, but also to a firm (umbrella brand)....

Profile construction in experimental choice designs for mixed logit models.
September 22, 2002... Abstract A computationally attractive model for the analysis of conjoint choice experiments is the mixed multinomial logit model, a multinomial logit model in which it is assumed that the coefficients follow a (normal) distribution across...