Marketing Science articles from September 2001

Marketing Science archives from September 2001

Editorial. (Special Section).
September 22, 2001... Over the past 2 years there have been extensive discussions of the need to record the events that led to the construction of the major institutions that comprise the marketing science discipline as we know it today. This led to a lengthy...

2001: A Marketing Odyssey *. (Special Section).
September 22, 2001... Let's take a quiz together.... * When was the INFORMS College on Marketing founded? Who was the first College Chairperson? * Who was the first editor of the College newsletter? * Where was the first Marketing Science Conference...

Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College.
September 22, 2001... David B. Montgomery * It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. While I was still a junior in high school in 1954...

Market Measurement and Analysis: The First "Marketing Science" Conference *.
September 22, 2001... A few years after I had joined the faculty at Stanford University's Graduate School of Business in 1975, I received a call from Frank Bass. During the conversation, which may have focused on our response to a comment on a paper we had published...

Founding Marketing Science.
September 22, 2001... By 1978 the shear quantity of high level marketing science research had exceeded the space available in the Marketing Department of Management Science and the Journal of Marketing Research. In addition, JMR was (and is) more oriented to...

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science.
September 22, 2001... Background At the International Meeting of The Institute of Management Sciences (TIMS) in Athens, Greece in the summer of 1977, it was announced that I had been elected president-elect of TIMS. It was a proud moment for me. I was to become...

The History of the Marketing College Is a Work in Progress.
September 22, 2001... This essay examines the relations between the College on Marketing and its parent societies--first TIMS, then ORSA as well, and, after the two societies, merged, INFORMS. There are stories to tell, but also questions to answer. Historians...

The Academy and the Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are *.
September 22, 2001... It's in that context that I find so striking the following quotation: For several years when I was a professor and consultant, I felt that the gap between the promise and performance of management science techniques in marketing was far...

Effectiveness of Trade-Promotions: Analyzing the Determinants of Retail Pass Through.
September 22, 2001... Abstract Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices. While trade promotion spending as a percentage of marketing budget has increased dramatically, the...

Pizzas: [pi] or square? Psychophysical biases in area comparisons.
September 22, 2001... Abstract Many product categories, from pizzas to real estate, present buyers with purchase decisions involving complex area judgments. Does a square look larger or smaller than a circle? How much smaller does a circle of 8-inch diameter...

The Spatial Representation of Market Information. (Research Note).
September 22, 2001... Abstract To be used effectively, market knowledge and information must be structured and represented in ways that are parsimonious and conducive to efficient managerial decision making. This manuscript proposes a new latent structure...

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data. (Research Note).
September 22, 2001... Abstract Two issues that have become increasingly important while estimating the parameters of aggregate demand functions to study firm behavior are the endogeneity of marketing activities (typically, price) and heterogeneity across...