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Marketing Science articles from September 1999

349 total articles

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Marketing Science archives from September 1999

The quality double whammy.(Statistical Data Included)
September 22, 1999... Introduction Imagine two consumers, A and B, with identical tastes. They walk into hotel X for the first time with identical initial beliefs and receive identical service. Next, imagine that consumer A visits hotel Y and receives better...

MDS maps for product attributes and market response: an application to scanner panel data.(multidimensional scaling analysis)(Statistical Data Included)
September 22, 1999... Introduction Literature on new product development is replete with analytical methods that summarize consumer judgment data to produce insights on optimal attribute configurations, brand positioning, and market segmentation (Urban and Hauser...