Marketing Science articles from March 2006

Marketing Science archives from March 2006

Editorial: save research--abandon the case method of teaching.
March 1, 2006... The case method of teaching and the corresponding Socratic Method predate the discovery of the scientific method for advancing knowledge and problem solving. The case method applies known principles (e.g., laws) to specific situations while the...

Consumption flexibility, product configuration, and market competition.
March 1, 2006... When purchase and consumption decisions are separated in time and when future utility is state dependent, consumers may desire to pursue consumption flexibility by purchasing different products together (multiple buying). This paper analyzes...

Asymmetric wholesale pricing: theory and evidence.
March 1, 2006... Asymmetric pricing or asymmetric price adjustment is the phenomenon where prices rise more readily than they fall. We offer and provide empirical support for a new theory of asymmetric pricing in wholesale prices. Wholesale prices may adjust...

Promotional chat on the internet.(word of mouth defined)
March 1, 2006... Chat rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in...

Consumer preferences and product-line pricing strategies: an empirical analysis.
March 1, 2006... Firms often differentiate their product lines vertically to capture consumers' differential willingness to pay for quality. Additionally, many firms offer products varying not in quality but in characteristics such as scent, color, or flavor,...

Managing e-marketplace: a strategic analysis of nonprice advertising.
March 1, 2006... The e-marketplace has emerged as an important electronic shopping environment that, according to a recent Forrester Research report, may evolve into a dominant force in Internet marketing. We investigate an e-marketplace with online stores...

Using basket composition data for intelligent supermarket pricing.
March 1, 2006... How can supermarkets use the vast data they have to design strategies to compete for large-basket shoppers, potentially their most profitable customers? We say, analyze the data to glean basket composition of heterogeneous consumers. Of...