Marketing Science articles from March 2002

Marketing Science archives from March 2002

Changes in the review process. (Editorial).(Editorial)
March 22, 2002... We are adopting two changes in the review process at Marketing Science. The first change is the movement to a completely electronic review process. The second change is a different implementation of the double-blind review process that involves...

Optimal pricing of new subscription services: analysis of a market experiment.
March 22, 2002... Abstract There are now available a number of new subscription services that comprise a dual pricing system of a monthly access fee (rental) and a per-minute usage charge. Examples include cellular phones, the Internet, and pay TV. The...

Pricing access services.
March 22, 2002... Abstract Many established industries, such as the online service industry, the telecommunication industry, or the fitness club industry, are access service industries. When using services in these industries, consumers pay for the...

Identifying spatial segments in international markets.(Statistical Data Included)
March 22, 2002... Abstract The identification of geographic target markets is critical to the success of companies that are expanding internationally. Country borders have traditionally been used to delineate such target markets, resulting in accessible...

Close encounters of two kinds: false alarms and dashed hopes.(economic situations for individuals)(Statistical Data Included)
March 22, 2002... Abstract People are frequently exposed to potentially attractive events that are subsequently and unexpectedly reversed and to potentially painful events, which are also unexpectedly reversed. In the process of being returned to the...

Research note: consumer addressability and customized pricing.
March 22, 2002... Abstract The increasing availability of customer information is giving many firms the ability to reach and customize price and other marketing efforts to the tastes of the individual consumer. This ability is labeled as consumer...

Research note: the impact of heterogeneity and ill-conditioning on diffusion model parameter estimates.(Statistical Data Included)
March 22, 2002... Abstract Assessment of accurate market size and early adoption patterns is essential to strategic decision making of managers involved in new-product launches. This article proposes methodology that explains changes in parameter estimates...