Marketing Science articles from March 2000

Marketing Science archives from March 2000

Collaborating to compete.
March 22, 2000... Abstract In collaborating to compete, firms forge different types of strategic alliances: same-function alliances, parallel development of new products, and cross-functional alliances. A major challenge in the management of these alliances is...

Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market.
March 22, 2000... Abstract The issue of "power" in the marketing channels for consumer products has received considerable attention in both academic and practitioner journals as well as in the popular press. Our objective in this paper is to provide an...

A nonparametric approach to identifying latent relationships in hierarchical models.
March 22, 2000... Abstract This paper provides a method for nonparametrically modeling the relationship between consumer preference for product features, such as reliability or durability, and covariates that describe consumers and how they use the product....

Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity.
March 22, 2000... Abstract Recent work in marketing has drawn on behavioral decision theory to advance the notion that consumers evaluate attributes (and therefore choice alternatives) not only in absolute terms, but as deviations from a reference point. The...