Marketing Science articles from March 1999

Marketing Science archives from March 1999

The "shopping basket": a model for multicategory purchase incidence decisions.
March 22, 1999... Abstract Consumers make multi-category decisions in a variety of contexts such as choice of multiple categories during a shopping trip or mail-order purchasing. The choice of one category may affect the selection of another category due to the...

A Bayesian model to forecast new product performance in domestic and international markets.
March 22, 1999... Abstract This paper attempts to shed light on the following research questions: When a firm introduces a new product (or service) how can it effectively use the different information sources available to generate reliable new product...

Product proliferation: an empirical analysis of product line determinants and market outcomes.
March 22, 1999... Abstract Considering the number of new product introductions and available product varieties today, the practice of product proliferation is visibly evident in many diverse industries. Given its prevalence in practice, understanding the...

Modeling the effects of advertised price claims: tensile versus precise claims?
March 22, 1999... Abstract Department store chains use advertised price reductions as a major promotional tool to attract consumers to their stores. In advertising discounts, retailers typically use price claims that vary on two key dimensions. First, discounts...