Marketing Science articles from June 2004

Marketing Science archives from June 2004

A thanks to the many individuals who make publication of Marketing Science possible.(task of publishing Marketing Science)
June 22, 2004... Shugan, Steven M. Bold innovative research in marketing science continues at a record pace. Manuscript submissions to our eminent journal, Marketing Science, remain high. As Panel 1 (new submissions), Panel 2 (all submissions), and...

Modeling browsing behavior at multiple websites.
June 22, 2004... While there is a growing literature on investigating the Internet clickstream data collected for a single site, such datasets are inherently incomplete because they generally do not capture shopping behavior across multiple websites. A...

Communication strategies and product line design.(advertising, productlines, pricing)
June 22, 2004... When selling a product line, a firm has to consider the costs of communicating about the different products to the consumers. This may affect the product line design in general, and which products or services are offered in particular. The...

Decomposing the sales promotion bump with store data.(analysis of benefits of sales promotions)
June 22, 2004... Sales promotions generate substantial short-term sales increases. To determine whether the sales promotion bump is truly beneficial from a managerial perspective, we propose a system of store-level regression models that decomposes the sales...

Technological advances, transaction costs, and consumer welfare.(consumer transaction costs reduced by technolgical advances)
June 22, 2004... Consumers incur many transaction costs in purchasing and using most products. This paper examines the effects of a reduction in such consumer transaction costs caused by market-level technological advances. Using a model in which consumers are...

The effects of free sample promotions on incremental brand sales.
June 22, 2004... The authors present a model of free sample effects and evidence from two field experiments on free samples. The model incorporates three potential effects of free samples on sales: (1) an acceleration effect, whereby consumers begin repeat...

Who benefits from store brand entry?(manufactures, retailers, marketing)
June 22, 2004... Store brand entry has become a key issue in marketing as it may structurally change the performance of and the interactions among all market players. Based on their multivariate time-series analysis, the authors demonstrate permanent...

A choice model with conjunctive, disjunctive, and compensatory screening rules.(decision making influenced by attributes)
June 22, 2004... Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we investigate consumers' use of screening rules as part of a discrete-choice model. Alternatives that pass the screen are evaluated in a manner...

Partial-repeat-bidding in the Name-Your-Own-Price channel.
June 22, 2004... This paper presents an initial examination of an emerging business model, the Name-Your-Own-Price (NYOP) channel, as popularized by priceline.com. Focusing on how to optimally structure such market interactions, I ask whether it is more...

From density to destiny: using spatial dimension of sales data for early prediction of new product success.
June 22, 2004... 1. Introduction A marketing manager faces the following problem: S/he has three months' worth of biweekly sales data on two new products sold in the same geographical areas, targeted at roughly the same segments, using the same...

Costs and benefits of inducing intrabrand competition: the role of limited liability.
June 22, 2004... When is inducing intrabrand competition (via nonexclusive distribution) an optimal strategy? To address this issue, a static model is developed to examine two settings. The manufacturer uses exclusive distributors in the first setting and...

Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to Nonlinear Least Squares.
June 22, 2004... In this paper, we provide theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear...