Marketing Science articles from June 2003

Marketing Science archives from June 2003

A thanks to the many individuals who make publication of Marketing Science possible.
June 22, 2003... Bold innovative research in marketing science is now enjoying substantial growth. Our eminent journal, Marketing Science, reflects that substantial growth. As Panel 1 (new submission), Panel 2 (all submissions) and Panel 3 (published articles)...

Fast polyhedral adaptive conjoint estimation.
June 22, 2003... We propose and test new adaptive question design and estimation algorithms for partial-profile conjoint analysis. Polyhedral question design focuses questions to reduce a feasible set of parameters as rapidly as possible. Analytic center...

Bayesian statistics and marketing.
June 22, 2003... Bayesian methods have become widespread in marketing literature. We review the essence of the Bayesian approach and explain why it is particularly useful for marketing problems. While the appeal of the Bayesian approach has long been noted by...

Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures.
June 22, 2003... We develop an econometric model to study a setting in which a new product is launched first in its domestic market and only at a later stage in foreign markets, and where the product's performance ("demand") and availability ("supply") are...

R&D, marketing, and the success of next-generation products.(research and development)
June 22, 2003... This paper studies dynamic competition in markets characterized by the introduction of technologically advanced next-generation products. Firms invest in new product effort in an attempt to attain industry leadership, thus securing high profits...

Sustainable pioneering advantage? Profit implications of market entry order.
June 22, 2003... There is, strong theoretical and empirical evidence supporting the idea that "first-to-market leads to an enduring market share advantage. In sharp contrast to these findings, we find that at the business unit level being first-to-market leads,...

Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results.
June 22, 2003... Consumers often have to decide whether to acquire information in high-stakes decision domains. We study women in mammography waiting rooms to test how a "false-alarm result (i.e., an indication that a malady is present when a "more accurate"...

A fuzzy set model of search and consideration with an application to an online market.
June 22, 2003... Several two-stage choice models (consideration stage plus choice stage) have been proposed in the marketing literature. We extend this literature by developing a more general model that incorporates how consumer search influences the degree to...