Marketing Science articles from June 2002

Marketing Science archives from June 2002

Marketing science, models, monopoly models, and why we need them. (Editorial).
June 22, 2002... Mathematical Models and Marketing Science Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with...

Modeling consumer demand for variety.
June 22, 2002... Abstract Consumers are often observed to purchase more than one variety of a product on a given shopping trip. The simultaneous demand for varieties is observed not only for packaged goods such as yogurt or soft drinks, but in many other...

Reputation in marketing channels: repeated-transactions bargaining with two-sided uncertainty.
June 22, 2002... Marketing channel interactions typically feature three characteristics that have not been incorporated together in an analytic study: (1) the parties can do business repeatedly over time, often under different terms of trade (e.g., prices may...

When good news about your rival is good for you: the effect of third-party information on the division of channel profits.
June 22, 2002... Abstract The Internet has led to a large number of third-party sources that offer high-quality information about firms's products at little or no cost to consumers. As a result, many of these sources have grown in popularity, extending...

Assessing the service-profit chain.
June 22, 2002... Abstract The service-profit chain (SPC) is a framework for linking service operations, employee assessments, and customer assessments to a firm's profitability (Heskett et al. 1994). The SPC provides an integrative framework for...

Multinational diffusion models: an alternative framework. (Research Note).
June 22, 2002... Abstract The literature on cross-national diffusion models is gaining increased importance today due to the needs of present day managers. New product sales growth in a given nation or society is affected by many factors (Rogers 1995), and...

The variety of an assortment: an extension to the attribute-based approach. (Research Note).
June 22, 2002... Abstract In recent years, interest in category management has surged, and as a consequence, large retailers now systematically review their product assortments. Variety is a key property of assortments. Assortment variety can determine...

Rejoinder to "the variety of an assortment: an extension to the attribute-based approach".
June 22, 2002... Variety Perceptions Redux We comment on the paper by van Herpen and Pieters (2002, hereafter HP) and relate it to our earlier paper in this journal (Hoch, Bradlow, and Wansink 1999, hereafter HBW). The basic premise of HP is that people...

Using advance purchase orders to forecast new product sales. (Fast-Track Article).
June 22, 2002... Marketers have long struggled with developing forecasts for new products before their launch. We focus on one data source--advance purchase orders--that has been available to retailers for many years but has rarely been tied together with...