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Marketing Science articles from June 2000
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Marketing Science archives from June 2000
MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures.
June 22, 2000... Abstract
In spite of the high financial stakes involved in marketing new motion pictures, marketing science models have not been applied to the prerelease market evaluation of motion pictures. The motion picture industry poses some unique...
Accurate retail testing of fashion merchandise: Methodology and application.
June 22, 2000... Abstract
In a merchandise depth test, a retail chain introduces new products at a small sample of selected stores for a short period prior to the primary selling season and uses the observed sales to forecast demand for the entire chain. We...
Parallel imports: Challenges from unauthorized distribution channels.
June 22, 2000... Abstract
We examine the problem of parallel imports: unauthorized flows of products across countries, which compete with authorized distribution channels. The traditional economics model of a discriminating monopolist that has different prices...