Marketing Science articles from July 2006

Marketing Science archives from July 2006

Editorial: thanks to the many individuals who make publication of Marketing Science possible.(Editorial)
July 1, 2006... Announcements and Journal Statistics To accommodate new submission growth, this year Marketing Science has become a bimonthly journal. We are also celebrating 25 years, and the last issue this year will be a very special Anniversary Issue....

The effect of group interactions on satisfaction judgments: satisfaction escalation.
July 1, 2006... This study investigates how people's satisfaction judgments are modified after they interact with other group members. It integrates research on customer satisfaction and social influence to develop hypotheses about how an individual's...

Observed and unobserved preference heterogeneity in brand-choice models.
July 1, 2006... This paper extends the scanner-based choice literature by explicitly incorporating individual-level brand-preference data. We illustrate our model using a unique data set that combines survey and scanner data collected from the same...

Estimating the interdependence of television program viewership between spouses: a Bayesian simultaneous equation model.
July 1, 2006... When making product choices, consumers are influenced by the preferences of other consumers, such as family members, friends, neighbors, and colleagues. Preference interdependence among family members is likely to be significant because of...

Enabling the willing: consumer rebates for durable goods.
July 1, 2006... For many consumers who use loans to acquire an expensive durable such as a car, the market value of their current (used) durable is less than the outstanding loan amount. If these consumers want to replace their used durable with a new one,...

The changing architecture of advertising agencies.
July 1, 2006... In contrast to other marketing activities, advertising is usually outsourced--historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized...

Estimating heterogeneous price thresholds.(Research Note)
July 1, 2006... A brand choice model with heterogeneous price-threshold parameters is used to investigate a three-regime piecewise-linear stochastic utility function. The model is used to explore the relationships between aspects of consumer price sensitivity...