Marketing Science articles from January 2002

Marketing Science archives from January 2002

Search Committee report: Marketing Science--a strong franchise with a bright future.
January 1, 2002... On October 4, 2001, this committee recommended to the INFORMS Publication Committee that Dr. Steven M. Shugan of the University of Florida be appointed Editor-in-Chief of Marketing Science for a three-year term, beginning January 1, 2002. Steve...

The mission of Marketing Science. (Editorial).
January 1, 2002... Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The objective of this editorial is to outline the strategy for Marketing Science and how it will be implemented....

Modeling variation in brand preference: the roles of objective environment and motivating conditions.
January 1, 2002... Abstract People consume products in a variety of environments. They drink beer, for example, by themselves, with close friends, on the beach, when playing cards, at tailgate parties, and while having dinner with their boss. Within these...

The effect of credit on spending decisions: the role of the credit limit and credibility.
January 1, 2002... Abstract The objective of the present research is to study consumer decisions to utilize a line of credit. The life-cycle hypothesis from economics argues that consumers should intertemporally reallocate their incomes over their life...

Consistent assortment provision and service provision in a retail environment.
January 1, 2002... Abstract In a recent article, Broniarczyk et al. (1998) report an interesting finding that the availability of consumers' most preferred alternative in an assortment positively influences their perceptions of assortment size. This finding...

Asymmetric store positioning and promotional advertising strategies: theory and evidence.
January 1, 2002... Abstract Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising--the practice of advertising sale prices on familiar merchandise lines--to compete for customers...

Investigating new product diffusion across products and countries.
January 1, 2002... Abstract As firms jockey to position themselves in emerging markets, firms need to evaluate the relative attractiveness of market expansion in different countries. Since the attractiveness of a market is a function of the eventual market...