Marketing Science articles from December 2000

Marketing Science archives from December 2000

Consumer decision making in online shopping environments: the effects of interactive decision aids.
December 22, 2000... Abstract Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media (such as the World Wide Web) for prepurchase information search and online shopping, very little is known...

Measuring the customer experience in online environments: a structural modeling approach.
December 22, 2000... Abstract Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling...

The little engines that could: modelling the performance of World Wide Web search engines.
December 22, 2000... Abstract This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance...

Bundling and competition on the Internet.
December 22, 2000... Abstract The Internet has significantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large-scale bundling. In this paper, we...

Wine online: search costs affect competition on price, quality, and distribution.
December 22, 2000... Abstract A fundamental dilemma confronts retailers with stand-alone sites on the World Wide Web and those attempting to build electronic malls for delivery via the Internet, online services, or interactive television (Alba et al. 1997)....