Special Libraries articles from June 1991

Special Libraries archives from June 1991

Public Relations at SLA: An Introductory Article to a Special Issue
June 22, 1991... Planning for Public Relations That said, sometimes it's very difficult to know where to get started. With publics and messages and vehicles for our messages swirling all around us, it's hard to know what's important. Good public relations...

Public Relations vs. Marketing: The Information Professional's Role as Mediator
June 22, 1991... Branding vs. Public Relations: The Information Professional's Role as Mediator For quite some time, there has been a battle raging in organizations. No rifles have been pointed, but strategic moves have been executed. The...

Alternative Sources for Marketing Research for Libraries
June 22, 1991... In an increasingly tight market during an economic downturn or recession, it is essential for economic survival that libraries and information centers analyze themselves and their markets. More and more libraries are required to justify their...

Developing a Cohesive Image for Your Special Library
June 22, 1991... Before even beginning to discuss how to develop an image for a library, Division, or Chapter, we must first answer the question, "What is an image?" According to Webster's Unabridged Dictionary, there are eight different definitions of the...

Practical Primary Public Relations
June 22, 1991... You have been selected. You have volunteered. You have been given an assignment by your Chapter or Division. The task? Handle publicity for your library or for the Chapter/Division. You probably received this assignment not because of a...

Brand Strategies and Libraries
June 22, 1991... Brand strategies are the means by which marketers turn their products or services into an essential part of a consumer's life. Such strategies make a product stand out among the user's spectrum of alternatives. Librarians can use the brand...

Ingratiating Yourself to All and Sundry ... or How I Crawled My Way to Notoriety
June 22, 1991... One of the greatest pleasures of working for an advertising agency is that there is almost an expectation to be different: to surprise one's fellow workers and keep them entertained. Nothing is reviled more than boredom. So, internal public...

Changing Perceptions: Making P.R. Work for an Information Service
June 22, 1991... In October 1990 I took up the position of Head of Information at Gold Greenlees Trott. GGT is a London advertising agency operating in a market beset with problems of a recession. At a time when many companies are cutting back on their service...

Consortium Promotion: Publicizing a Library Group
June 22, 1991... Cities or regions that have a library council or consortium are in a position to publicize and improve the image of libraries and librarians in their area. These groups may be organized by library type such as health science library consortium,...

Public Relations: A Useful Reading List
June 22, 1991... Part A Brief Bibliography on Promotion and Public Relations for Special Libraries compiled by Sharon M. LaRosa, Editor, MLS Newsletter American Library Association, Public Information Office. PR Primer. Chicago:...

Arizona Promotes International Librarianship
June 22, 1991... Border states and international librarianship are a natural combiantion, and librarians in the State of Arizona are particularly active in this area. Understandably, Arizona librarians are especially interested in Mexico and the rest of Latin...

Corporate Value of Library Services
June 22, 1991... Caterpillar Inc. is a multinational heavy equipment manufacturer that makes a wide array of earthmoving equipment and engines. Corporate offices are located in Peoria, IL. Research and development are located just north of Peoria at the...

Sources for Information on Foreign Companies
June 22, 1991... As interest in international business grows, information providers increasingly must answer questions about corporations in other countries. Some of this information is lurking in the same familiar sources often used for information about U.S....

Together in San Antonio: A Look Back at SLA's 82nd Annual Conference
June 22, 1991... Special librarians from around the world descended upon the Lone Star City of San Antonio for the 1991 Annual Conference, June 8-13. SLA's 82nd Annual Conference attracted 5,029 information professionals and exhibitors, an increase from last...

Presenting SLA's 1990/91 Award Winners
June 22, 1991... The designation of Fellow of the Special Libraries Association is given to individual members of SLA in recognition of their leadership in the field of special librarianship and for their outstanding contributions to the Association. Fellows...