Revolution articles from September 2008

Revolution archives from September 2008

Owen on digital media: YouTube's interactive USP will make it a marketer's dream.
September 22, 2008... We all know YouTube is a phenomenon. It has more than 250 million users, 50 per cent of whom visit weekly and watch more than 100 million videos every day. But for all that, YouTube is not a marketing panacea for brands. If you thought TV...

ECB goes online in bid to drum up support.(England and Wales Cricket Board)(Brief article)
September 22, 2008... England's cricket governing body is attempting to ramp up support for the national team ahead of next year's Ashes series through a Facebook-inspired digital campaign. The England and Wales Cricket Board (ECB) has become one of the first...

Account wins.
September 22, 2008... - Volkswagen has hired Media.Com to handle its pounds 4 million online media planning and buying activity. MediaCom now handles all of VW's media planning and buying, after the car marque shifted its digital spend from Omnicom's Tribal...

Kangaroo embarks on agency search.(Brief article)
September 22, 2008... Kangaroo, the eagerly anticipated online TV venture from ITV, Channel 4 and BBC Worldwide, is seeking a full-service digital agency to oversee its launch. The joint-venture firm has approached UK digital agencies with a brief to help...

Bebo brings on board its first mobile chief.(appointment of Sean Kane)(Brief article)
September 22, 2008... Bebo has stepped up its mobile offering by appointing its first global head of mobile. Sean Kane, who was previously general manager international for mobile social networking platform Intercasting Corporation, will lead the development of...

Glue's Cridge primed for global Isobar role.(Mark Cridge)(Brief article)
September 22, 2008... Glue chief executive Mark Cridge is set to take on a new global creative role at the agency's parent company Isobar. Cridge is in discussions over a network-level role that will make him responsible for Isobar's global creative output....

Web relaunch for HostelBookers.(Brief article)
September 22, 2008... Budget accommodation booking website HostelBookers is to relaunch its website, improving usability and introducing new content. The site will offer users more destination information and booking flexibility. New features include destination...

Griffiths on mobile: Introducing the third age of photography: self-indulgence.(Column)
September 22, 2008... Recently I found myself at a Pink concert. I won't go into the detail as to the reasons why. For those of you who may be concerned about my musical tastes, rest assured that neither did I pay nor did I spend much time at the event. ...

Summit will shape online measurement.
September 22, 2008... Advertisers, agencies and online media owners are to be invited to an industry summit to decide the future of online measurement. Newly appointed JICIMS chairman Mark Cranmer, a former Starcom chief executive, told Revolution that his...

Performance index.(Statistical table)(Brief article)
September 22, 2008... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and availability. The top ten sites are featured each month and the worst performer...

Moving on up: Appointment at ITV.
September 22, 2008... ITV has appointed Richard Parboo as head of agency sales strategy for its online sales team. Parboo joins from Fox Interactive Media, where he was head of networks for MySpace across Europe, the Middle East and Africa. Parboo will focus on...

Moving on up: Appointment at Vodafone UK.
September 22, 2008... Vodafone UK has appointed Phil Marsland and Charlie Smith to its consumer management team. Marsland will take up the newly created role of head of customer marketing, while Smith's role as acting head of brand and marketing communications has...

Moving on up: Appointment at Bauer Media.
September 22, 2008... Bauer Media has appointed former Capital Radio marketing director Carl Lyons to head its digital marketing team. As digital marketing director, Lyons will take responsibility for digital launches and development of new digital businesses

Moving on up: Appointment at TIML.
September 22, 2008... TIML, has appointed Chris Lawson as brand director for its subsidiary Golden Square, the new owner of Virgin Radio. Lawson, previously digital media director at Bauer Performance, will be responsible for developing both the new brand and the...

Moving on up: Appointment at McCann Erickson Communications House.
September 22, 2008... McCann Erickson Communications House (MECH) Manchester has announced two senior appointments for its McCann-i digital operation Orange's UK head of entertainment, Gavin Forth, will join as digital development director, and Cheetham Bell JWT's...

Moving on up: Appointment at Search Works.(Nick Lane and Gary Reid)(Brief article)
September 22, 2008... The Search Works has appointed Nick Lane as the agency's sales director. Lane will be responsible for pursuing opportunities in new markets and bringing on board iconic brands to strengthen the firm's portfolio. Most recently, Lane was VP of...

Moving on up: Appointment at Trinity Communications.
September 22, 2008... Trinity Communications has appointed two media planners to provide support for its client list. Ben Sandler, previously an account manager in the communications planning department at MindShare, and Stephen Taylor, former marketing assistant at...

Moving on up: Appointment at iris.
September 22, 2008... Creative agency iris has hired StrawberryFrog NY interactive creative head and ex-AKQA creative lead Tori Winn as creative director of iris Digital. In this newly created role, Winn will work across all major pieces of business including global...

Moving on up: Appointment at Sky.
September 22, 2008... Louise Mullock, head of online marketing at Carphone Warehouse, is set to replace Scott Gallacher, Sky's outgoing director of online and partnership marketing. Gallacher is leaving Sky for an investment fund specialising in digital start-ups

Moving on up: Appointment at Adconion Media Group.
September 22, 2008... Adconion Media Group has hired Dan Ginns as sales director for Europe, the Middle East and Africa. Prior to this, Ginns spent three and half years with Microsoft's multi-national sales team

Moving on up: Company founder of Graphic takes on role of chairman.
September 22, 2008... Graphico company founder Mark Bennett has taken on the role of chairman, while Graham Darracott and Alex Weller are moving into the positions of joint managing director. The pair have worked together at Graphico since 1996 on the creative and...

Moving on up: Appointment at Sony BMG.
September 22, 2008... Graeme Ferguson, the former Vodafone UK director of global content development, has joined music giant Sony BMG as senior vice-president of digital and strategic partnerships. Ferguson will oversee digital, brand relationships, sponsorship and...

Brands back Make it Rain in first weeks.
September 22, 2008... The Carphone Warehouse and David Lloyd health clubs are among the first brands to appoint start-up agency Make it Rain. Set up by former Latitude director Justin Hayward, the agency will provide paid and natural search services for both...

Vital statistics.(Brief article)
September 22, 2008... Just nine per cent of European internet users regularly watch full-length video content online, according to a report from JupiterResearch. The study shows that web TV viewing is still in its infancy, despite the launch of high-profile...

Mintz on China: The addictive nature of online games and breaking the rules.
September 22, 2008... One of the exciting challenges of working in China is that the rules keep changing. Not only do you need to keep up to date with technology, you need to navigate your way around sudden changes to regulations. Because of the addictive...

Analysis: Beijing wins gold with digital coverage.
September 22, 2008... History looks set to cite Beijing 2008 as the moment global digital sports coverage came of age. This is the year TV's supremacy ended and millions of sports fans followed the Games online instead. One could argue Beijing was destined to be...

Analysis: Sony BMG targets digital downloaders.
September 22, 2008... With broadband internet connections allowing for much faster download speeds, the music industry is facing increasing pressure to re-invent itself for the digital age. Like all the major record labels, Sony BMG has repeatedly attempted to...

Vox pop: Will online video ads help the web give TV a run for its money?
September 22, 2008... Will the new standards for online video ads help to attract big-spending TV advertisers online? The Internet Advertising Bureau has recently unveiled a set of industry-wide standards for online video ads that include restricting their...

Quotes of the month.
September 22, 2008... - Facebook founder Mark Zuckerberg on the revamped social networking site 'We've made the changes to highlight the most recent and relevant information that users value, give users even more control and ownership over their profiles and...

Project watch.(Breast Cancer Care)(Enable Interactive)(Brief article)
September 22, 2008... Continuing the story of Breast Cancer Care's digital overhaul. This month, the breast cancer charity tackled the problem of delivering a website that catered for all of its users' needs on budget. It transpired that to deliver every single...

Leader: TV's success doesn't tell full story.(Thinkbox)
September 22, 2008... TV is invincible! Long live TV! This is the message currently being hailed via loudspeaker from the roof of Thinkbox's headquarters. The TV trade body has been tirelessly promoting BARB figures which show that the surging popularity of BBC...

Comment: Forget doom-mongers, it's time to seize the day.(Viewpoint essay)
September 22, 2008... As the credit crunch tightens its grip, soothsayers of doom continue to push their belief that online advertising cannot survive a full-blown recession. They refer to the dotcom bubble burst and the fact that the relatively new medium of...

Sector checker: Sites prove that appealing to kids is not just child's play.
September 22, 2008... Ian MacArthur, creative director and head of brand marketing for the NSPCC and ChildLine, reviews websites for children. Web: Disney.co.uk Agency: In-house The Disney song It's a Small World (After All) plays in my mind as I dive...

Shopping: Review - Need for new is sated by eMusic.
September 22, 2008... I need therapy. You see, I'm addicted to new music. I gorge on it. It could be because I've just turned 40 and my subconscious nags at me to avoid sliding into easy listening. It might be paranoia caused by an Xfm gig where an unwashed youth...

Shopping: Shopping stats - Online shopping growth beats high street.
September 22, 2008... Shoppers searching for a bargain have helped to keep online sales buoyant, despite the financial problems brought on by the credit crunch. UK consumers spent more than pounds 26.5 billion online in the first half of 2008, which is up by 38...

Shopping: Orange - Orange banks on a bright digital future.
September 22, 2008... Orange believes that putting digital at the heart of its brand will allow it to stand out from the crowd, writes Adam Woods. Orange's new 'I Am' creative strategy is intentionally so pure and universal that it can be applied to virtually...

Search: Search challengers square up for battle.(Company overview)
September 22, 2008... While Google is king of the search engines, pretenders to the throne keep attacking. Can any of them steal the crown, asks Darren Davidson. The launch of Cuil, a search engine start-up developed by a group of former Google executives, sent...

ABCe figures: Online trading currency nears.(ABC Electronic)
September 22, 2008... With a record number of websites signed up to ABCe auditing, a single trading currency for online is becoming a reality. Andrew McCormick reports. ABC Electronic (ABCe), the industry-owned auditor, established to bring some rigour to...

Roundtable: Tracking helps to unlock online consumer journey.(Discussion)
September 22, 2008... Revolution, in association with Equi=Media, brought together industry experts to discuss the changing online experience. Mike Fletcher reports. Revolution, in association with Equi=Media, invited key players in the digital marketing...

The Revolution Masterclass on usability.
September 22, 2008... With budget cuts pressurising marketers to make their websites stand out, usability is key to driving online sales, writes Mike Fletcher. Whether launching a site or improving functionality, the issue of usability has rocketed up the...

Fitting into the digital jigsaw.
September 22, 2008... The Revolution Affiliate Marketing Report sponsored by Affiliate Window. Traditionally seen as the poor relative to other online channels, affiliates now rightfully hold their place as fundamental pieces in the online jigsaw. It hasn't...

Affiliate marketing: Affiliate sector weathers storm.
September 22, 2008... Affiliate marketing is widely regarded as one of the most cost-effective digital marketing channels, so how will it fare in the worsening economic climate, asks Victoria Furness. When belts are tightened, it's usually the marketing...

Affiliate marketing: Putting a price on online friendships.
September 22, 2008... Advertisers have so far struggled to make money from social networks, but affiliate marketing could provide an unexpected revenue source, discovers Trevor Clawson. As the online marketing manager of web retailer Firebox.com, Naomi Brown...

Affiliate marketing: Google weighs into affiliate sector.
September 22, 2008... Google's entrance into the affiliate marketing space is set to shake up the sector. Alex Blyth examines the potential impact of the search giant's latest move. When Google acquired Performics in March this year, the realisation dawned that...

Conference call.(a4uexpo)
September 22, 2008... The a4uexpo event at ExCel London is an opportunity for people working in affiliate marketing to meet their counterparts and find out about the future of the sector. Affiliate marketing has carved an impressive niche, providing a virtual...

Trailblazer: Video whizz.
September 22, 2008... One of the UK's latest, greatest exports is entrepreneur Suranga Chandratillake who, with his company Blinkx, plans to be the Google equivalent of online video, says Andrew McCormick. In the sunny California hills, a bit of British...

Creative review: Ollie Robinson, GT BIMA.
September 22, 2008... Olly Robinson is associate creative director at GT BIMA member for three years. Olly Robinson is one of the top creatives at GT, Revolution's agency of the year for 2008, where he leads accounts for Audi, Colgate and Norwich Union. 'Our...

Campaign study: Nike PhotoiD.
September 22, 2008... Campaign: Nike PhotoiD - Shoot Your Colours Client: Nike Agency: AKQA AKQA's campaign for Nike took audience participation to a new technological level. An interactive dimension enabled consumers to customise their own shoes and...

Terminator: Blog snapshot of a privacy campaigner.
September 22, 2008... Day 1, 08.05 Another week dawns in the worldwide battle for privacy. Check my Facebook entry and make sure my friends can see my new mobile number. Post widespread blog entries about evil corporates stealing personal data. Day 2, 23.56...

Terminator: Bad 'Phorm' from protestors.
September 22, 2008... Despite their best efforts, anti-Phorm protestors have failed to de-rail BT's plans to test the controversial behavioural targeting technology. Privacy campaigners raised placards at the telecom giant's recent AGM in opposition to Phorm's...

Terminator: Beer today, vom tomorrow.
September 22, 2008... The digital sector's key figures again proved their unparalleled drinking prowess at a recent Revolution networking event, when they drank the bar dry. Despite having made more-than-adequate provision for the throng of thirsty digital...

Terminator: Taxing ordeal at i-level annual ball.(Brief article)
September 22, 2008... Being an agency boss can be taxing, as i-level founder Andrew Walmsley discovered at the agency's annual summer ball. Determined to throw the party of the year, Walmsley opted for a Moulin Rouge theme (CanCan dancers included), a casino,...

Ad:tech London 2008 - Event Preview: New opportunities lie ahead.(Brief article)
September 22, 2008... With internet ad spend poised to overtake TV in 2009, there has never been more pressure on marketers to harness web power to build their brands. Equally, corporate belt-tightening is forcing advertisers from all disciplines to underpin...

Ad:tech London 2008 - Event Preview: Need to know.(Conference news)
September 22, 2008... Why should I attend? ad:tech aims to connect people, generate debate and help marketers utilise technology to produce results. With 180 exhibitors and a range of quality speakers, there will be something of interest for every attendee. ...

Ad:tech London 2008 - Event Preview: Ad:tech helps marketers separate digital hype from reality.
September 22, 2008... This year's ad:tech show aims to introduce marketers from all backgrounds to digital. Elizabeth Clifford-Marsh previews the event. Digital marketing is no longer solely the domain of specialists. As digital continues to grab budget and...

Ad:tech London 2008 - Event Preview: Top tips for this year's show.
September 22, 2008... Colin Mackenzie, senior internet manager, Tesco Personal Finance - Why do you attend ad:tech London? To get ideas of best practice and to benchmark our own performance and strategy against the various industries and companies that...

Ad:tech London 2008 - Event Preview: Conference highlights.
September 22, 2008... Wednesday 24 September 9.30-10.30am What recession? The impact of the credit crunch on the interactive landscape SPEAKERS - Dom Vidal, partner, Index Ventures and former European CEO, Yahoo - Imran Kahn, MD, JP Morgan...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Search tracking for success.(Bigmouthmedia Ltd.)
September 22, 2008... The next big thing... Bigmouthmedia Stand 224 - What is it? Employing complex search-tracking technology to efficiently manage and optimise search programmes alongside advanced click-path analysis is key to Bigmouthmedia's ability to...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Generating consumer leads.(Clash-Media)(Brief article)
September 22, 2008... The next big thing... Clash-Media Stand 158 - What is it? Clash-Media is the UK's largest online lead generation (OLG) company, providing advertisers with new methods of generating consumer leads. Clash-Media's lead generation network...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Lateral targeting: a new approach.(Brief article)
September 22, 2008... The next big thing... Fcbi Stand 138 - What is it? Fcbi's advanced tracking technology allows marketers to predict online purchases by analysing the individual web browsing habits of users. Combining traditional audience profiling...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Enabling the mobile experience.
September 22, 2008... The next big thing... Netbiscuits Stand 438 - What is it? Netbiscuits is a professional web software platform for developing, publishing and advertising on the mobile internet. Founded in 2000, the company has more than 80...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Avoiding 'anticipointment'.
September 22, 2008... The next big thing... Omniture Stand 222 - What is it? Omniture Test&Target is an online optimisation tool that empowers digital marketers to test their landing pages, banners, forms and any other website content that has an impact on...

Ad:tech London 2008 - Event Preview: Exhibitors 2008 - Raising online response via direct mail.
September 22, 2008... The next big thing... Sony DADC Stand 200 - What is it? Developed by Sony DADC, eBridge fuses traditional direct mail and digital media to close the gap between offline and online marketing. - What marketers need to know Part...