Revolution articles from October 2008

Revolution archives from October 2008

Leader: We've rebuilt Revolution: a new look, fresh ideas and cutting-edge opinion.
October 17, 2008... You're probably wondering what's going on. Let me explain. After 11 years at the cutting edge of digital marketing, Revolution has been given a make-over. I won't go into detail, but let's just say we pushed it into a brightly lit room...

The Download: Advertising - Microsoft slams Apple ad.
October 17, 2008... Microsoft has taken on the 'geeky' stereotype of PC users, portrayed in Apple's 'Mac vs PC' campaign, by launching an ad starring Bill Gates and celebrity couple Eva Longoria Parker and Tony Parker. The 60-second ad, created by Crispin Porter +...

The Download: Advertising - Web TV show for Malibu.
October 17, 2008... Malibu has launched a weekly internet TV show on Yahoo!'s video network in a bid to reach 18 to 24 year-olds. Parent company Pernod Ricard claims Get Your Island On, which will run for the next six months and is hosted by comedian Tom Price, is...

The Download: Advertising - Nestle seeks Kit-Kat shop.
October 17, 2008... Nestle is looking for a digital agency to help reshape Kit-Kat's online marketing strategy. The FMCG giant has approached UK agencies with the snack-brand brief

The Download: Advertising - Barclaycard review.
October 17, 2008... Barclaycard has kicked off a review of its UK digital agency arrangements. The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past, but is seeking to create a permanent digital roster...

The Download: Advertising - Dexter has hit with viral.
October 17, 2008... FX UK's viral ad promoting the second series of hit US drama Dexter has racked up 250,000 views in the month since its launch. 'The Dexter Hit List' allows users to send friends a personalised recording of a press conference in which they have...

The Download: Media - Turner launches Nuts card.
October 17, 2008... Turner Broadcasting is to launch an interactive loyalty card so Nuts TV viewers with a Sky box can redeem points against third-party offers. It has signed a deal with loyalty card specialist MiCard for the scheme

The Download: Media - BBC in mobile trial.
October 17, 2008... BBC Worldwide is trialling a mobile download service of clips from programmes including Little Britain, Top Gear and Planet Earth in a bid to boost sales. Video clips will be made available via mobile QR (quick response) codes on the BBC Shop...

The Download: Media - Tesco in web TV venture.
October 17, 2008... Tesco Digital is in talks with BBC Worldwide, ITV Worldwide and Fremantle Media to launch TV and film content via its digital download store. Consumers will be able to download TV shows, movies, music and games

The Download: Media - ITN unveils archive.
October 17, 2008... ITN's archive ITN Source claims to have launched the world's largest collection of on-demand broadcast-quality video clips. The Clips on Demand service offers instant usage rights to more than 500,000 clips

The Download: Mobile - Nokia expands network.
October 17, 2008... Nokia has expanded its mobile advertising network by adding several publishers including Telegraph Media Group, Trinity Mirror and RTL. The network is designed to supplement the in-house sales forces of individual media owners, offering...

The Download: Mobile - Contacts app from Yahoo!
October 17, 2008... Yahoo! is launching oneConnect, for Apple's iPhone that lets consumers integrate the contacts from their Yahoo! Address Book, iPhone and social networks, send instant or SMS messages and view their social networks

The Download: Family Guy creator goes online.
October 17, 2008... Burger King and Family Guy creator Seth MacFarlane have launched their long-awaited Cavalcade of Comedy online animated series. A series of 50 two-minute clips are being distributed across the internet via Google's AdSense advertising...

The Download: Killer quote.
October 17, 2008... 'They're all parasites' - ITV executive chairman Michael Grade on internet video providers such as Joost, YouTube and Google

The Download: Smart Stat.
October 17, 2008... 9% of UK households with internet access still use a dial-up connection, according to Broadband Choices

The Download: Hot or Not.(Brief article)
October 17, 2008... HOT Dita Von Teese must be used to being hit on thanks to her penchant for strutting around in her knickers. Her viral campaign for Wonderbra received almost 70,000 hits on YouTube two days after launch. Phorm has received its biggest...

The Download: In-depth - Social Media - MySpace appoints Horne for relaunch.
October 17, 2008... The social network has named Rebekah Horne as its European managing director ahead of a major relaunch. MySpace has drafted in Rebekah Horne as managing director for Europe to oversee the social network's biggest redesign since its launch...

The Download: Viral effect - This month's hottest virals.(Brief article)
October 17, 2008... - Google Maps for Mobile 'Download it to your phone next time you're out and about.' 151,461 views on YouTube - Tiger Woods 09 - Walk on Water 'It's not a glitch. He's just that good.' 2,213,803 views on YouTube - Samsung...

The Download: Hotlinks.
October 17, 2008... Stuff we found we think you might like... - Online browsing oSkope is a visual search assistant that lets you intuitively browse and organise items from Amazon, eBay, Flickr, Fotolia, Yahoo! Image Search and YouTube. www.oskope.com...

The Download: Wordia - online dictionary - Start-up Wordia.(Brief article)
October 17, 2008... Michael Birch, the multi-millionaire founder of Bebo, has launched Wordia, an attempt to create the world's first democratically compiled multimedia dictionary. Wordia, which is intended to emulate the popularity of online encyclopedia...

The Download: World-wide web.(ILike contract with Rhapsody)(Isango.com)(briefs)
October 17, 2008... How is digital marketing faring on the international stage? This month, in San Francisco, Twitter feeds into mainstream news broadcasts, while in China, Nivea promotes Oxygen Power skincare with a personalised healthcare e-magazine. - San...

The Download: Smart guide to ... Levi's 501 relaunch.
October 17, 2008... Levi's has signalled an important shift in its global marketing strategy, relaunching its iconic 501 jeans brand with an online film premiere. The fashion brand last month unveiled a 501-branded web portal, giving consumers the chance to...

The Download: Stats - Online video.
October 17, 2008... 3.2bn online videos were viewed by 27.4 million UK internet users in June, equating to 78% of the total UK online population, according to figures from comScore Video Metrix. 15 secs is the maximum recommended length of pre-, mid- and...

The Download: App:Test - Audi A4 Challenge.
October 17, 2008... The Audi A4 Challenge is a free iPhone game allowing users to drive the saloon car using the iPhone's accelerometer. - What does the app do? This Micro-Machines-style racer gives you the chance to race the A4, while avoiding cones on...

Inside Track: Orange UK's marketing department.
October 17, 2008... Orange has restructured its marketing department to integrate digital more closely into the planning process. Justin Billingsley claims the new structure will help Orange fulfil its goal of making digital its main consumer touch-point. 'Digital...

The Download: Google watch - Nasty regulators gang up on Google.
October 17, 2008... While Google is watching you, every month we're watching Google. While much media attention has focused on Google's shiny new Chrome web browser, the world's most popular search engine has been facing resistance from all quarters. -...

The Download: Moves - People - Louise Mullock, Sky.
October 17, 2008... Louise Mullock, former head of online marketing at Carphone Warehouse, has been appointed head of online sales and marketing at Sky. She replaces Scott Gallacher, who resigned in July to join an investment company. Sky has one of the...

The Download: People - Status update - Flo Heiss creative partner, Dare is ..
October 17, 2008... - Starting his complicated commute. Scooter-train-bike-taxi-Tube 7.52am - At the dentist. Hoping to have his tooth drilled for the last time. 8.33am - Finding 40mb of collected Hoffness in the depths of his drive. Maybe make it into a...

The Download: Moves - Accounts.(The Search Works )(Logitech International S.A. appoints DWA)(BT.com appoints Crayon)(briefs)(Brief article)
October 17, 2008... The Body Shop has appointed The Search Works to manage all elements of its search engine marketing strategy. Logitech has selected DWA as its European digital media planning and buying agency following a three-way pitch. BT.com has...

The Download: Briefing - Price-comparison sites - ITV set to promote PriceTerrier.
October 17, 2008... ITV is preparing a multi-platform ad drive to promote its fledgling price-comparison site PriceTerrier.com, set up in association with Yahoo!'s Kelkoo. It is crucial for the UK's largest broadcaster to market the service without alienating...

The Download: Briefing - Ad misplacement - Brands sign up to combat ad errors.
October 17, 2008... Bernard Matthews, Visa and HBOS are among the first brands to sign up to use a new tool designed to combat the problem of ad misplacement. The software, developed by ad pepper, is capable of identifying controversial online content and...

The Download: Briefing - Video on demand - Joost relaunches with social features.
October 17, 2008... Joost, the pioneering internet TV start-up launched early last year, is relaunching in a bid to be more relevant to viewers. The VoD (video-on-demand) service is scrapping the downloadable application it hoped would provide the blueprint...

Opinion: User-generated comment.
October 17, 2008... Should marketers worry about web browsers that block advertising? The InPrivate blocking tool built into the latest version of Internet Explorer enables consumers to preview and block content on the sites they visit. The new privacy feature...

Blogs: I can't live without - Martin Bailie, Glue.
October 17, 2008... Martin Bailie, planning director, Glue - Spiked Like most planners, I read The Guardian. It makes me feel warm and cuddly, and I knowingly chuckle at parts of it. Spiked is the perfect antidote - great provocative journalism about a...

Opinion: Facebook's Engagement Ads go right to the heart of marketing in the digital age.
October 17, 2008... The future of advertising or an ill-considered attempt to monetise its massive user base? Facebook's new Engagement Ad formats have got the industry talking. Unfortunately for Facebook, much of the comment has been negative. It's tempting...

Opinion: There'll be winners and losers online as the credit crunch bites brands.
October 17, 2008... With 'credit crunch' headlines hitting us every which way, house prices falling, the pound continuing to fall against the dollar and chancellor Alistair Darling warning us that Britain is facing its toughest economic challenge for 60 years,...

Opinion: If you can't get their attention, give them something they can't ignore.
October 17, 2008... If you work for a brand that depends on advertising to sell its products, please sit down before you read this. Okay, ready? The latest comScore data tells us that 6% of the online population accounts for more than 50% of all clicks on...

Future Google: Know your frenemy.(Company overview)
October 17, 2008... Google changed the web in just ten years. With help from Sir Martin Sorrell, Maurice Levy and Google's UK bosses, Gareth Jones maps out the next decade for the internet giant. On 9 September 1998, Stanford University dropouts Larry Page and...

Innovator: Yahoo! picks Rabe to lead fightback.
October 17, 2008... Yahoo! has had a rough ride over recent months. In his first UK interview, Mark Rabe outlines his rescue strategy for the search specialist. Portrait by Sam Peach. Ever since Jerry Yang and David Filo came up with 'Jerry and David's Guide...

Skills: How my job is different now.(Interview)
October 17, 2008... These days, even the most senior marketers need an understanding of how to bring their brands to life online. Adam Woods talks to six of the best about how their jobs have changed since the advent of digital. If you had told marketers 20...

Brand Building: Creaccountability *(Terrible word. Sorry, we don't expect it to catch on).
October 17, 2008... Using the web as the main outlet for creative advertising is still the exception, not the rule. Brands should marry their big ideas with direct response activity, says Trevor Clawson. 'If you're coming into advertising today, the most...

Masterclass: Social media.
October 17, 2008... No one likes a gate crasher, but how do brands avoid turning up uninvited to the social networking party? Victoria Furness investigates. If the 100 million Facebook users worldwide or the 1.5 million new blog posts indexed every day by...

Search Special Report: Search 2010.
October 17, 2008... Universal, local and mobile search are fast turning from concept into reality and are tipped to be the main pillars of search marketing strategies over the next two years, writes Adam Woods. Assuming you were stocking a time capsule, you...

Search Special Report: Battle of the brands.
October 17, 2008... As Ford and Vauxhall go head to head with their search strategies, Victoria Furness asks how the depressed car market can best utilise search. Now, it would seem, is not a good time to be in the business of producing cars. Ford posted...

Search Special Report: 01.01.09 Google BPF ends ... 02.01.09 .. what happens now?
October 17, 2008... With Google's best practice scheme about to end, Mike Fletcher examines the implications for marketers. The consensus among search marketers is that a storm is brewing. On 31 December 2008, a large number of search contracts between...

Search Special Report: Crisis, what crisis ..
October 17, 2008... When things go pear-shaped for a brand, it's imperative it works fast to make its version of events hit the top of search results, Kim Benjamin writes. When fire broke out in the Channel Tunnel in mid-September, there was no shortage of...

Preview: E-Commerce Expo.
October 17, 2008... This year's event, taking place at London's Olympia on the 28 and 29 October, aims to offer something for everyone in online retail. As purse strings tighten, large numbers of shoppers are flocking online to hunt for bargains that can no...

The Work: From brief to browser - Sony Pictures.
October 17, 2008... Agency: Ralph Brief Sony Pictures approached Ralph after seeing its viral campaign for the first series of FX UK's Dexter (www.sliceoflifetv.com). Sony wanted a similar concept for the launch of a show called Breaking Bad starring...

The Work: Film - Sex and the City: The Movie.
October 17, 2008... Campaign: Sex and the City: The Movie Agency: In-house Background: Sex and the City: The Movie is based on the popular TV show of the same name, which aired for six seasons from 1998. Starring Sarah Jessica Parker and Kim Cattrall, the...

The Work: Fashion - Reebok.
October 17, 2008... Campaign: G Unit Trilla Agency: Isobar Background: Reebok's 'I am what I am' campaign encouraged young people to embrace their own individuality by celebrating contemporary heroes; music icons including 50 Cent, athletes such as Kelly...

The Work: Music - Scouting For Girls.(Hyperlaunch)(Brief article)
October 17, 2008... Campaign: Scouting For Girls Agency: Hyperlaunch Background: London-based band Scouting For Girls was formed in 2005 Most recently it was nominated for Best Newcomer at the MTV Europe Music Awards. Aims: The Scouting For Girls...

The Work: Creative Review - Topshop.
October 17, 2008... Campaign: Helmut Newton Brand: Topshop Agency: Poke Is this a digital campaign? Is it!? Well, it has a website as part of it, so, yes it is. To be honest, the magic of this comes from an idea conceived back in the 70s, the true...

Diary: Web crawler.
October 17, 2008... - Web Crawler has discovered that Google's managing director Matt Brittin (right) used to be a male model. Well, the former Cambridge oarsman once featured sans shirt on the cover of a men's magazine, which is almost the same thing. This goes...

Diary: Questionnaire - Rebecca Miskin.
October 17, 2008... Before becoming director and general manager of iVillage, Rebecca Miskin had a leading role expanding magazine publisher IPC Media around the globe. She also spent three years at the Lawn Tennis Association where she put Wimbledon at the...

Diary: JPEGs.(Brief article)
October 17, 2008... Glue London held its 2008 summer party at Bestival on the Isle of Wight. Theme: 30,000 freaks under the sea... The British weather provided a sea of sorts - of mud - and the Glue partygoers appeared in homemade outfits ranging from an...