Revolution articles from October 2002

Revolution archives from October 2002

Monster targets TopJobs UK clients as rival closes.(Brief Article)
October 2, 2002... Recruitment portal Monster UK has begun to actively target employers advertising on top jobs.co.uk after the rival site went into voluntary liquidation last week. Joe Slavin, managing director of Monster UK, said the portal had started to...

Beatwax chief exits to found own agency.(Gary Lockton)(Brief Article)
October 2, 2002... Gary Lockton, the co-founder and former chief executive of now-defunct digital giant Deepgroup, is to set up an independent marketing communications agency after resigning from his board role at web shop Beatwax. Following Deepgroup's...

Rally body to put pounds 1m into online promo.(World Rally Championship begins online marketing campaign)(Brief Article)
October 2, 2002... The World Rally Championship (WRC) is launching a pounds 1 million online promotion and viral campaign to generate awareness of the event, writes Jules Grant. The online competition, part of a multi-million-pound push, is running on the...

Buzz strengthens SMS offering with flight itinerary alert service.(Brief Article)
October 2, 2002... Budget airline buzz is to introduce SMS flight itinerary alerts as it ramps up mobile services for customers. The information alerts build on buzz's recently introduced SMS ticket information forwarding service, developed by mobile services...

Orange takes aim at gift market with football text alert boxes.(Brief Article)
October 2, 2002... Orange is to roll out boxed text alert products in high-street stores including Woolworths and WH Smith in a bid to target the gift market. The mobile operator will sell news alert packages in physical boxes to boost awareness of its...

Penguin links with Guardian PDA channel.(Brief Article)
October 2, 2002... Penguin e-books is set to be the first advertiser on Guardian Unlimited Books' PDA channel. It marks the first time publisher Penguin has targeted PDA users and also the first time Guardian Unlimited has hosted e-books. Penguin will be the...

ANM supports site revamp with pounds 100k. (Associated New Media's ThisisLondon.co.uk web site).(Brief Article)
October 2, 2002... Associated New Media (ANM) is set to spend more than pounds 100,000 on a marketing campaign to support the relaunch of its news and information web site ThisisLondon.co.uk. The publisher is introducing a subscription entertainment service...

BULLETS: Lycos UK in deal with ITV's Popstars: The Rivals.(Brief Article)
October 2, 2002... Lycos UK has struck a strategic alliance with ITV's Popstars: The Rivals to provide a chat service for the show. The service, powered and hosted by Lycos UK, allows fans of the show to share views on the contestants and judges. Lycos will also...

BULLETS: BTLookSmart to advertise real estate online.(Brief Article)
October 2, 2002... Targeted-search marketing firm BTLookSmart has signed ad deals with several online real estate firms including assertahome.com, Fish4homes, Smart Estates and Primelocation.com. The ads will appear across the firm's network of search...

BULLETS: Business Link promotes SME services.(Brief Article)
October 2, 2002... SME advice service Business Link is running online ads to highlight the services it offers. Produced by randommedia, the light-hearted activity runs from 7 October for six months. It features characters who it would not be sensible to take...

BULLETS: O2 launches third-party SMS tool. (Mobile Marketer).(Brief Article)(Product Announcement)
October 2, 2002... O2 has launched Mobile Marketer, an SMS tool that lets clients send and receive standard and premium-rate text messages across any UK mobile phone network. The telecoms firm has also established a mobile interaction services team of eight...

BULLETS: Freeserve bolsters weather content.(Brief Article)
October 2, 2002... Freeserve is partnering with weather.co.uk to provide consumers with enhanced and personalised weather information. As part of the agreement, Freeserve users will have access to three-day weather forecasts for more than 1,800 locations in the...

BULLETS: EasyJet draws on Mondial to boost insurance service.(Brief Article)
October 2, 2002... Low-cost airline easyJet is teaming up with Mondial Assistance to offer cheaper online travel insurance to easyjet.com customers. From this week, users will be able to book EasyJet-branded single and multi-trip insurance via the site, with...

BULLETS: Profero wins online remit for Investors in People campaign.(Brief Article)
October 2, 2002... Digital agency Profero has been appointed by COI Communications to handle the online planning, buying and creative for Investors in People UK. The Government campaign has been designed to improve working practice, staff efficiency and boost...

BULLETS: Overture extends relationship with MSN.(Brief Article)
October 2, 2002... Pay-for-performance search company Overture is extending its agreement with MSN. Under the deal, Overture will provide its search results to UK users of MSN Search Panel until December 2003, and to MSN sites to December 2004. The agreement also...

Egg debuts Overlayz on Yahoo! and Lycos.(Brief Article)
October 2, 2002... Portals Yahoo! UK & Ireland and Lycos UK are set to run Overlayz and Watermark ad formats for the first time as part of a campaign for digital bank Egg. In a media first for all three companies, the ads will use the Tangozebra formats to...

Espotting appoints Euro business chief.(Espotting Media, Anne Lakstigala appointment)(Brief Article)
October 2, 2002... Pay-per-click search network Espotting Media has recruited AltaVista's European head of business development to lead its multi-platform strategy. Anne Lakstigala, who handled European strategy and commercial partnerships at the search...

ACCOUNTS: New accounts this week.(includes, HLB receives Associated New Media account)(Brief Article)
October 2, 2002... Associated New Media has appointed consumer data consultant HLB to sell its email lists. Advertisers will be able to target key audiences within the UK using a list of 100,000 email addresses collected through ANM sites femail.co.uk, This Is...

Columbia ties up with O2 to back xXx movie.(Columbia TriStar )(Brief Article)
October 2, 2002... Columbia TriStar is teaming up with mobile operator O2 to push the UK release of Hollywood blockbuster xXx. Ringtones and a mobile SMS game will feature in emails sent to users. They will also be integrated into the film's web site,...

Google signs brands to CPC link listings.(cost-per-click, UK)(Brief Article)
October 2, 2002... Virgin, Go and Kelkoo are among the big brands to have signed up to a paid-for-performance ad scheme introduced by the UK arm of search engine Google. From this week, a cost-per-click (CPC) ad scheme called AdWords will allow small...

Nike teams up with Ministry of Sound for video-streaming ads.(UK)(Brief Article)(Statistical Data Included)
October 2, 2002... Nike is to be the first advertiser to use a video streaming ad service from clubbing brand Ministry of Sound. The sportswear giant is to run a 60-second video ad for its Presto sports fashion brand within Ministry of Sound's video-streaming...

DNA takes on games market with web deal.(marketing game from Sattori Systems)(Brief Article)
October 2, 2002... Digital agency DNA is to venture into the games market after securing a deal to develop a web-enabled gaming concept for use in high-street venues. DNA is to develop the web-based infrastructure for a game called The Ball Master on behalf...

Friends Reunited to go offline for 80s CD.(Brief Article)
October 2, 2002... Friends Reunited has signed a deal with music giant Universal to take its brand offline for the first time with the launch of a music compilation CD. The Friends Reunited album, a double-CD of hits from the 80s, is scheduled for release...

JUST BREAKING: Top 10 new online ad campaigns by size (15 September - 21 September 02).(UK)(Brief Article)(Illustration)
October 2, 2002... 1 Marks & Spencer Financial Services ISAs online 2 Lexmark International Z65pro printer 3 Friskies Petcare (UK) CatsLikeFelix.co.uk web site 4 Tchibo Direct Tchibo.co.uk web site 5 MG...

William Hill launches targeted email push.(UK)(Brief Article)(Statistical Data Included)
October 2, 2002... Bookmaker William Hill is set to kick off its first full eCRM programme to boost revenues from existing customers and attract new punters to its web site (www.williamhill.co.uk). William Hill has appointed digital marketing and tracking...

MSN.co.uk looks to build on live events.(webcasts to build database of users who like live events, UK)(Brief Article)
October 2, 2002... MSN.co.uk is offering an exclusive webcast of this year's MOBO (Music Of Black Origin) Awards to build a database of users keen on live events. A live broadcast to registered users is being followed by two days of free access to the...

Sky promotes football quiz with viral drive.(UK)(Brief Article)
October 2, 2002... Sky is to use a viral quiz to encourage pub-goers to play its Ford-sponsored Monday Night Football Quiz interactive show. The viral execution, developed by digital agency Skive Creative for Sky's commercial business arm, Sky Business...

EDITOR'S COMMENT: Media giants mustn't give up on making digital work for them.(Europe)(Brief Article)(Editorial)(Statistical Data Included)
October 2, 2002... It has been a torrid few months for some of the big media guns. Following a period of investment and failure, the haste with which firms from Vivendi to Bertelsmann, once standard-bearers for a dotcom world, are reassessing their priorities...

DIGITAL DIARY: I say thank you for the music, the songs we'll be compiling.
October 2, 2002... Sometimes things happen even quicker than you would dare hope. I only had to mention that I would love to go offline with a branded music compilation CD (Revolution, August 7, p8) and almost immediately it's become reality. Friends...

Universal Pictures to push ET DVD on Girland and Virgin.net.(Brief Article)(Statistical Data Included)
October 2, 2002... Universal Pictures is to back the release of the 20th anniversary edition of ET on video and DVD with a major online campaign. The movie company has secured partnerships with girls' community and virtual world Girland and portal Virgin.net...

YooMedia still searching to build revenues.(UK)(Brief Article)(Statistical Data Included)
October 2, 2002... Interactive TV company Yoo-Media has recorded a turnover of just pounds 9,184 in the first half of this year. However, the firm's chief executive, Michael Sinclair, said he is confident the business is about to move into a...

Newsround readies pounds 100k games push.(BBC Newsround Online, interactive games)(Brief Article)
October 2, 2002... Children's BBC Newsround Online (www.bbc.co.uk/newsround) is ploughing pounds 100,000 into a series of interactive web games. It has hired online marketing agency Panlogic to develop the games, which will be released on 22 October. The...

THE NEW DEALS.(television and digital media industries)(Brief Article)
October 2, 2002... Deal of the week ISP BTopenworld has signed a deal to distribute 300,000 introductory CDs through post offices, the first distribution deal the Post Office has struck with an ISP. BTopenworld will pay commission to the Post Office on the...

VITAL STATISTICS: This week.(marketing a store online)(Brief Article)
October 2, 2002... Ease of use, speed and lower prices are the main reasons users shop and make repeat purchases online. A colourful window display or a big sale sign are goods ways to get customers into your shop for the first time, but online customers are...

BBC Sport develops America's Cup game.(hires Victoria Real)(Brief Article)
October 2, 2002... BBC Sport has hired digital agency Victoria Real to develop an online game to coincide with the America's Cup international sailing race, which begins this month. The Flash game, available at www.bbc.co.uk/americascup, is called 'Captain...

BAA chooses Asite for e-business task.(BAA PLC)(Brief Article)
October 2, 2002... Airport operator BAA has appointed business-to-business construction portal Asite for web-based project collaboration and e-business services, in a bid to save pounds 8 million capital expenditure in 2003. Asite will be the preferred...

PERFORMANCE INDEX: 16 - 20 September, Monday to Friday, 8am - 8pm.(loading times of ten fastest web sites)(Brief Article)(Statistical Data Included)
October 2, 2002... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing site is...

Tornado Virtue increases half year turnover by 39 per cent.(Brief Article)
October 2, 2002... Digital content firm Tornado Virtue increased its turnover year on year by 39 per cent in the first half of 2002. The group, which is a product of a merger between Tornado Group and Virtue Broadcasting earlier this year, achieved revenues...

Fox Kids integrates online into TV arm.(Fox Kids Europe NV)(Brief Article)
October 2, 2002... Fox Kids Europe is to integrate its online and interactive arm into its TV broadcast operation this week. The move coincides with the exit of Natalie Hugh-Tydeman, managing director of online and interactive, who is leaving to have a baby....

Laura Ashley web operation records profit.(Brief Article)(Statistical Data Included)
October 2, 2002... Women's retailer Laura Ashley has reported that its online operation is making a profit a year after its launch. A spokeswoman for the fashion and home-furnishing company revealed that the web site (www.lauraashley.com) has beaten its...

PEOPLE: Appointment at BBC Worldwide.(BBC Worldwide Ltd., Graeme Freeman)(Brief Article)
October 2, 2002... Graeme Freeman, the former chief operating officer of software company Alternative Business Solutions, has been hired as head of web operations by BBC Worldwide. He will be responsible for maintaining and developing the BBC's in-house...

PEOPLE: Appointment at Cheapflights.co.uk/Cheapnights.com.(Graeme Fan, Graham Duffill, and Karen Plumb)(Brief Article)
October 2, 2002... Travel web portal Cheapflights.co.uk and sister site Cheapnights.com have made three senior appointments. Graham Duffill joins Cheapflights as publisher. He was formerly editor of Sunday Times Online. Graeme Fan has been hired as technology...

PEOPLE: Appointment at ukbetting.(UKbetting PLC, Alan Pereira)(Brief Article)
October 2, 2002... Alan Pereira is standing down as finance director at digital wagering company ukbetting for personal reasons. Andrew Galvin, currently financial director of Teamtalk Media Group, will replace him.

PEOPLE: Appointment at GyroGroup.(Richard Glasson)(Brief Article)
October 2, 2002... Integrated communications agency GyroGroup, whose new-media clients include Channel 4, United Distillers, Oracle and Hewlett-Packard, has appointed Richard Glasson as group financial director. Glasson was previously chief financial officer of...

PEOPLE: Appointment at Firstwave Technologies.(Conrad Hoe)(Brief Article)
October 2, 2002... Conrad Hoe has joined eCRM vendor Firstwave Technologies as partner sales manager. He moves from Peoplesoft, where he was EMEA business development manager. Hoe has worked with clients including Accenture and KPMG.

PEOPLE: Appointment at NetStore.(Jeff Maynard steps down as co-founder, chief technologist)(Brief Article)
October 2, 2002... Jeff Maynard has stepped down as co-founder and chief technologist of application service provider NetStore. Maynard will continue to be closely involved in the strategic direction of the firm as non-executive deputy chairman and technology...

PEOPLE: Appointment at Freeserve.(appoints Eric Abensur UK chief executive officer, Peter Turner e-commerce director)(Brief Article)
October 2, 2002... Freeserve has made two senior internal promotions. Eric Abensur has been appointed UK chief executive officer on a permanent basis. He had been acting chief executive since the departure of John Pluthero to Energis in July. The ISP's head of...

Michael Palin takes travel activity online.(online site is resource for writer's work)(Brief Article)
October 2, 2002... Actor and writer Michael Palin is to launch his first web site to create a central resource for his travel-related work. Launching this week, the free-to-access web site (www.palinstravels.co.uk) will host a range of exclusive material,...

Red Message nets pounds 1.25m new funding.(Brief Article)
October 2, 2002... Mobile communications firm Red Message has secured a EUR2 million (pounds 1.25m) investment to complete the four-year development of its wireless information distribution package. The Swedish company is on the verge of completing its...

MY INBOX: Ian Bowen-Morris.(discusses electronic marketing)(Brief Article)(Interview)
October 2, 2002... Ian Bowen-Morris head of marketing at Yell.com, is able to dodge most spam and would like to email Fidel Castro to ask about the future of Cuba How many emails do you receive per week? Two or three hundred. I have two email addresses; one...

ANALYSIS: Nectar debut shows testing is key.(reward scheme experiences technical problems with Web site registration process)(Brief Article)(Statistical Data Included)
October 2, 2002... Reward scheme Nectar was billed as one of the most exciting consumer propositions of recent times when it launched on 10 September. But technical problems with its web registration process have highlighted the importance of thoroughly testing...

EDITORIAL: Let's embrace 3G now it's here.(Hutchison 3G to deliver handsets)(Brief Article)(Editorial)
October 2, 2002... They said it would never happen. Cynical early adopters the country over are yawning in anticipation. But finally, and barring any last minute delays - which, let's face it, aren't exactly unheard of in the mobile industry - 3G is upon us. ...

VOX POP: Can the auction model hold up against a tide of e-tail?(QXL Instant )(Brief Article)
October 2, 2002... QXL.com is setting up a fixed-price channel. Is this the inevitable answer for auction sites seeking growth? The launch of a fixed-price channel by QXL.com, called QXL Instant (Revolution, 25 September, p5), has been described by the...

REVIEW: Shopping with Revolution - Desperately seeking wellbeing.(handbag.com )(Brief Article)(Editorial)
October 2, 2002... As everyone in the Revolution office will testify, I like to chat. Unless I'm imparting the latest celebrity tittle-tattle or trivial tips, I feel a little empty. It's through this incessant nattering on women's site handbag.com that I've...

TRAILBLAZER: Your mobile mate.(service to provide bus schedules via phone)(Brief Article)
October 2, 2002... Craig McKenzie and Peter Hollen have created a character that will give mobile information services an approachable and recognisable face. Promotional characters often take on a life of their own. Levi's Flat Eric released his own single...

NEW SITE REVIEW.(Audi's upgraded web site has some problems)(Brief Article)(Column)
October 2, 2002... Virgin Wines' Richard Halstead enjoys the look and style of the revamped Audi web site, but is somewhat less taken with its technical failings Since I'm looking at car sites, I should declare an interest: I work part-time as a consultant...

OPINION: Opt-in email marketing needs strict rules.(Brief Article)
October 2, 2002... EU legislation has ruled that opt-in is the future for web marketing. So how can marketers motivate consumers to give them the information they need in order to target them correctly, asks MyPoints' Jim Hodgkins Permission marketing...

BUBBLE AND SPEAK.(O2)(Company Profile)
October 2, 2002... Rebranding is the marketing poser of the moment for mobile phone companies. Will Harris tells Stuart Derrick why O2 is a brand for a new era In a telecoms arena that has had the whiff of decay about it for the past couple of years, one...

ONLINE ADVERTISING: Which way to pay?
October 2, 2002... With a proliferation of web advertising payment models to choose from, Tamsin Bishton discovers how companies can decide which best suit their budget and campaign aims Online advertisers have almost as many payment models to choose from as...

CAMPAIGN OF THE WEEK.(Handbag.com created a viral public relations game in order to better promote its new channel)(Brief Article)
October 2, 2002... Handbag.com created a viral PR game to raise users' awareness of its new Celebrity Gossip channel, reports Dan Williamson Background Handbag.com, the joint venture between high-street chemist Boots and Hollinger Telegraph New Media, has...

TERMINATOR 1: Brands could exploit credit-card billing to help their customers.(Brief Article)
October 2, 2002... I was recently a victim of credit-card fraud. Nothing to do with the web or mobile phones, just plain old-fashioned cloning, I suspect. As a result, I've been scrutinising my credit-card bills rather more than usual. Because I buy...

TERMINATOR 2: Flights of fancy dashed by being timed out online.(Ryanair's online promotion is so popular people are being timed out booking tickets)(Brief Article)
October 2, 2002... Ryanair (www.ryanair.com) has seemingly become the latest site to become a victim of its own success. Terminator has been inundated with emails about the airline's promotion to give away one million free flights online. So popular is...

TERMINATOR 2: Lycos Viral of the week Popstars 'Kiss Kiss' audition.
October 2, 2002... Forget Gareth and Will (Gates and Young, obviously - do keep up), because the UK's wanna-bes are giving their tonsils another work-out in primetime ITV show Popstars: The Rivals. If you thought nothing could better Pop Idol's 'YMCA girl' -...

TERMINATOR 2: Making the web easy - or just a repressive tool?
October 2, 2002... Some ideas can give you that hasn't-this-been-done-before feeling. And if they haven't been done before, the second question is often, 'Why bother now?' Enter the Webinater, a cardboard frame for a PC keyboard, which only allows...

TERMINATOR 2: Quote.
October 2, 2002... 'This web site belongs without doubt to the cool sites on the net. One of this year's best minimalist design approaches! Our best regards go to Leeds, England! You guys rock!' Philipp Eirich, owner and host of US internet awards body...

Fi System puts subsidiary shop Uovo into liquidation.(Brief Article)
October 9, 2002... The business and assets of Uovo are up for sale after the web agency was placed into liquidation, Revolution can reveal. Justin Lord, previously chairman and co-founder at Uovo and currently UK country manager of its parent, Fi System, said...

IPA to hunt for digital chief as head resigns.(Alan McCulloch, Institute of Practitioners in Advertising's Digital Marketing Group)(Brief Article)
October 9, 2002... Alan McCulloch, former client services director at Zentropy Partners, has resigned as chairman of the Institute of Practitioners in Advertising's (IPA) Digital Marketing Group. The IPA is expected to appoint a replacement by 5 November....

Virgin Trains to back revamp with web push.(Brief Article)
October 9, 2002... Virgin Trains is overhauling its web site as part of a pounds 7.5 million marketing campaign. The drive coincides with the roll-out of new trains across the UK. The site (www.virgin.com/trains) will use Flash to illustrate the trains to...

Cadbury MiniRolls makes web debut for integrated campaign.(Brief Article)
October 9, 2002... Cadbury MiniRolls has launched its first web site as part of a through-the-line marketing campaign. The site (www.cadburyminirolls.co.uk) is targeted at kids aged seven to nine and ties in with the brand's 'Win a Starring Roll' on-pack...

RBS embarks on viral celebrity campaign to sign up card users.(Royal Bank of Scotland)(Brief Article)
October 9, 2002... The Royal Bank of Scotland (RBS) is to launch its first viral marketing campaign to support its RBS Advanta credit card. RBS is to use a viral game, called 'Celebrity Spinners', in a bid to encourage users to sign up for the credit card,...

Evaliant shuts European web monitoring arm.(AdWatch service to end)(Brief Article)
October 9, 2002... Research firm Evaliant is to close its European internet monitoring service, AdWatch, at the end of the month. AdWatch was initially acquired by Evaliant last October from research firm Forrester and had been used in the UK, France and...

C4 directs initiative at creative industry.(Channel 4)(Brief Article)
October 9, 2002... Channel 4 is set to run an online push for its ideasfactory initiative, which offers advice and information to users interested in the creative industries. As part of the campaign, it will promote a microsite at www.cutout4it.co.uk,...

BULLETS: Saatchi & Saatchi names Atkinson head of integration.(Saatchi and Saatchi Company PLC, Matt Atkinson)(Brief Article)
October 9, 2002... Saatchi & Saatchi has appointed Matt Atkinson head of integration. He will oversee Saatchis' internet, interactive, CRM, database and data-management operations, as well as direct mail, sales promotion, sponsorship and point of sale. This will...

BULLETS: Procter & Gamble ties with Disney for interactive TV push.(Brief Article)
October 9, 2002... Procter & Gamble is running interactive TV ads across Sky digital for its household brand Flash to back a promotion with entertainment giant Disney. Designed by Procter & Gamble's digital agency, Grey Interactive, the ad will let users access...

BULLETS: Ocado prepares for Christmas online.(Brief Article)
October 9, 2002... Online grocer Ocado is developing a Christmas section and special offers in the run-up to the holiday season. From mid-October the section will be available on the site (www.ocado.com). A free gift will be sent to existing customers and early...

BULLETS: Exchange & Mart boosts service for dealers.(Brief Article)
October 9, 2002... Exchange & Mart has redesigned its web site, ExchangeandMart.co.uk, and added a service for car dealers in collaboration with Glass's Trader Desk. Dealers can now advertise as many cars as they like from pounds 25 a week. They can also update...

BULLETS: Virgin Radio improves live content on web site.(uses new browser technology)(Brief Article)
October 9, 2002... Virgin Radio has enhanced its virginradio.co.uk web site. New browser technology will enable live access to band sessions and interviews and automatic web page updates of on-air playlist changes. Artist content is being expanded to include...

BULLETS: Yell.com launches direct TV service on Sky Active.(online directory service)(Brief Article)
October 9, 2002... Yell.com has launched its full online directory service on BSkyB's Sky Active TV service. Viewers can use their TV remote control to search Yell.com's business listings by business type, name or location, while watching TV. Queries cost 5p a...

BULLETS: Musicindie pilots UK music webcasting service.(Brief Article)
October 9, 2002... Musicindie, the new media arm of the Association of Independent Music, has launched a trial webcasting service. It will enable overseas internet radio stations to stream music from UK-based independent labels for an annual fee of pounds 325 or...

BULLETS: Galaxy Network in deal with Nivea for SMS promotions.(Brief Article)
October 9, 2002... Chrysalis Radio Interactive's Galaxy Network has signed a five-figure SMS sponsorship and promotion deal with skincare brand Nivea, to promote the Nivea Soft range from its Text Maniacs club. It is the skincare brand's first foray into SMS....

Carex aims six-figure web debut at mums.(www.carex.co.uk)(Brief Article)
October 9, 2002... Cussons handwash brand Carex is set to make its web advertising debut in a six-figure online campaign. A web site (www.carex.co.uk) will go live next week to build on the brand's TV ads created by BDH/TBWA. Developed by the ad agency's...

ACCOUNTS: New accounts this week.(Feel Good Drinks Company and magneticNorth, Reebok and Bluestreak)(Brief Article)
October 9, 2002... The Feel Good Drinks Company has appointed Manchester agency magneticNorth as its interactive communications agency. It plans to unveil its first web-based campaign before the end of the year. Feel Good Drinks, formed three years ago, produces...

Baker takes role at Billington Cartmell.(Adrian Baker)(Brief Article)
October 9, 2002... Former DoubleClick UK boss Adrian Baker is to spearhead marketing agency Billington Cartmell's digital expansion drive, Revolution can reveal. Baker, formerly managing director of DoubleClick UK, fills the new post of managing director,...

United Biscuits redesigns its corporate site.(www.ubuk.com)(Brief Article)
October 9, 2002... United Biscuits (UB) has redesigned its corporate web site to bring its identity closer to its brands. The site (www.ubuk.com) features improved navigation and information structure as well as new corporate colours - dark blue, light...