Revolution articles from November 2008

Revolution archives from November 2008

Leader: Is web 3.0 a case of The Emperor's New Clothes or genuine innovation?(Column)
November 14, 2008... It's infuriating, isn't it, web 3.0? The term has been kicking around for ages. I often hear people dropping it into conversation over lunch or at conferences to try to make themselves sound clever. The trouble is, few people really know...

The Download: Advertising - Ford in Fiesta push.
November 14, 2008... Ford has launched its biggest digital marketing drive to date as part of a three-year campaign to promote its new Fiesta. The car manufacturer's 'This Is Now' initiative associates the Fiesta with cutting-edge art, design, fashion, film and...

The Download: Advertising - P&G turns to Wunderman.
November 14, 2008... Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand from Agency.com to Wunderman. The FMCG company is planning to boost its digital spend during 2009, having this year invested just pounds 855,000 of a total...

The Download: Advertising - iPint in the dock.
November 14, 2008... Molson Coors Brewing and (BMB) Beattie McGuinness Bungay have been hit with a pounds 7.1m lawsuit for allegedly copying the idea for the Carling iPint game. BMB is said to have contacted Hottrix to license its iBeer application, but Hottrix...

The Download: E-commerce - Nike revamps site.
November 14, 2008... Nike has relaunched its global online shop to include videos by athletes and designers discussing Nike products, and social networking features that allow consumers to post their own reviews. -------------------- Did you find this...

The Download: Mobile - Peperami is a WAP hit.
November 14, 2008... Unilever plans to increase mobile marketing investment for its youth brands after more than 24,000 visits to its Peperami WAP site. The site, by AKQA Mobile, lets users send prank calls from the Peperami character to their friends. ...

The Download: Mobile - MTV teams up with Blyk.
November 14, 2008... MTV has partnered Blyk to roll out its first UK mobile ad campaign The drive will promote two of MTV One 's biggest shows: The Hills and Living on the Edge to youth viewers. Branded content and ads will be sent via MMS to targeted consumer...

The Download: Mobile - TagText gets boost.(NorthStar Equity Investors)(Brief article)
November 14, 2008... Mobile messaging firm TagText has had a pounds 1m cash injection from NorthStar Equity Investors. The firm is testing its teen-focused service, which lets users send friends animated avatars via mobile and social networks. ...

The Download: Social Media - MySpace moves into music.
November 14, 2008... MySpace has launched an online music store with EMI Music, Sony BMG, Universal, Warner Music and The Orchard. Live in the US and expected in the UK soon, MySpace Music allows users to listen to music for free, but pay for downloads. To listen...

The Download: Social Media - Facebook also moots music.
November 14, 2008... Facebook is thinking of setting up a digital music business, says The New York Post. The social network is believed to be in talks with music sites about a deal to integrate music. Imeem, Rhapsody, and iLike are said to be in discussions...

The Download: Social Media - Britney arrives on Twitter.(Britney Spears)(Brief article)
November 14, 2008... Britney Spears has opened a Twitter account and launched a blog on her website to coincide with the release of her single, Womanizer. Fans can go online to watch video blogs, access diary posts and download screensavers. ...

The Download: Social Media - Arsenal gets fans online.(Arsenal Football Club )(Brief article)
November 14, 2008... Arsenal FC has set up an online community for club members. Your Arsenal, by 10Duke, lets club members view Arsenal FC videos, upload pics, vote on polls, play games and join discussions. -------------------- Did you find this article...

The Download: Doritos launches horror hotel.
November 14, 2008... Are you afraid of the dark? Zombies? Ghosts? Serial killers? If so, you just might want to avoid checking in to hotel626.com. The new immersive website from Doritos requires its visitors to navigate the 13-room virtual hotel using their...

The Download: Hot or Not.(Brief article)
November 14, 2008... HOT Geeks the galaxy over rejoiced this month as popular iPhone application PhoneSaber was resurrected following the resolution of copyright issues It is based on a Star Wars light saber. Researchers at the University of California...

Opinion: Constant change is the lifeblood of the online advertising world.
November 14, 2008... It's easy to scoff at tired conventions. We in the digital industry do this quite a lot. Especially when it comes to the flaws of the good old-fashioned TV spot. And while that's hardly surprising, given that we are passionate about online...

The Download: In-depth - Share price crash - Web giants shed millions in value.
November 14, 2008... Digital is not immune from recession, but some internet companies can still prosper. Dotcom giants have seen their share prices plummet to their lowest levels for more than five years, but analysts insist a second dotcom crash is not...

The Download: Viral effect - This month's hottest virals.
November 14, 2008... Nintendo Wii: Wario Land - Shake it 'Nintendo has transformed Mario into a new experience.' 3,574,152 views on YouTube Nike: Fate 'The story of US sports stars LaDainian Tomlinson and Troy Polamalu.' 186,740 views on YouTube ...

The Download: Hotlinks - Stuff we found we think you might like.(Website list)(Brief article)
November 14, 2008... Carbon footprinting This mobile-based app claims to help individual consumers calculate their carbon footprint. www.carbondiem.com/product.html From Hollywood to wood IKEA has jumped on the bandwagon with an online mini-series,...

The Download: Start-up - Jeanie Media.(Brief article)
November 14, 2008... Jeanie Media has opened its doors for business, offering advertisers the opportunity to create branded mobile search services. The start-up is rolling out its first mobile search channel in partnership with Itchy City, the youth-orientated...

The Download: World-wide web.(IGA Worldwide)(Rackspace)(briefs)
November 14, 2008... How is digital marketing faring on the global stage? This month, in California, EA has opened up Sims 3 to in-game branding, while in Germany, BBC Worldwide is making programmes available for download via Apple's iStore. - California ...

The Download: Smart guide to ... Ask.com's relaunch.
November 14, 2008... Ask.com, the search engine owned by IAC, has relaunched for the second time in 18 months in yet another attempt to claw market share from Google. The overhaul of Ask.com will provide users with answers to questions directly within the...

The Download: Stats - Search.(Brief article)
November 14, 2008... Pounds 981m is how much the UK paid search sector was worth in the first half of 2008, a 28 per cent increase on the previous year, according to figures from the IAB (Internet Advertising Bureau). 4.1bn is the total number of searches...

The Download: Review - App:Test - Fonejacker.(Brief article)
November 14, 2008... Channel 4's Fonejacker widget encourages consumers to upload a picture of their face, which is then integrated into a classic Fonejacker sketch. - What are your first impressions? The site works smoothly, is well branded and allows...

The Download: Inside Track - BSkyB's marketing department.
November 14, 2008... BSkyB is one of the UK's biggest advertisers, with an annual marketing budget in excess of pounds 150 million. The satellite broadcaster currently invests around 10 per cent of this in using the internet to help grow its nine-million-strong...

The Download: Inside Track - Revolution archive - BSkyB.
November 14, 2008... BSkyB has arguably done more than any another broadcaster to change the way viewers watch TV. Elizabeth Clifford-Marsh charts the company's development. 1990: British Satellite Broadcasting (BSB) launches, then Sky and BSB merge to form...

The Download: Google watch - Even Google is preparing for recession.
November 14, 2008... While Google is watching you, every month we're watching Google. Google last month opened up several new revenue streams after its share price hit a three-year low. While the internet giant claims this is a coincidence, the rash of policy...

The Download: Moves - People - Abbie Cranage, lastminute.com.(Interview)
November 14, 2008... Abbie Cranage, former marketing director at dating service match.com, has joined lastminute.com as UK head of marketing. She reports to UK marketing director Julie Davidson, who joined the company in March with responsibility for heading...

The Download: Moves - Accounts.
November 14, 2008... PZ Cussons has tasked Code Computerlove with developing a digital presence for Imperial Leather 'skin bliss' shower lotion. Sainsbury's Finance has awarded AKQA the brief to redesign its consumer-facing website. Playboy has hired w00t!...

The Download: Status update - Chris Hassell, director at Ralph, is ..
November 14, 2008... -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more information or visit www.haysubs.com

The Download: Briefing - Ad spend - Digital display still strong (for now).
November 14, 2008... UK advertisers are still investing in online brand-building, boosting spend on digital display ads by more than 16 per cent in the first half of the year to pounds 333.8 million. The latest figures from the IAB (Internet Advertising Bureau)...

The Download: Briefing - YouTube moves in to e-commerce.
November 14, 2008... YouTube, the world's most popular video-sharing site, is diversifying its revenue model with the launch of a 'click-to-buy' e-commerce platform. The Google-owned website last month partnered with Amazon and iTunes to allow consumers to buy...

The Download: Briefing - Platform-A - AOL's ad division gets mixed reaction.
November 14, 2008... Brands and media agencies have broadly welcomed the launch of AOL's ad-targeting arm Platform-A, claiming that a single point of contact for digital campaigns greatly simplifies the media buying process. Platform-A, unveiled in the UK last...

Opinion: User-generated comment.
November 14, 2008... Can digital continue to bolster the declining advertising industry? Despite the downturn, the latest IAB (Internet Advertising Bureau) figures show that marketers spent 21 per cent more online in the first half of 2008 than in the same...

Opinion: Blogs I can't live without - Chris Wood, GT.
November 14, 2008... Logic+Emotion There isn't much David Armano can't visualise and explain using a stick man in a circle joined to other stick men in circles http://darmano.typepad.com Ypulse There are always innovative ways to attract 'the yoof'....

Opinion: Current technology trends will help to prevent a second dotcom crash.
November 14, 2008... There's no doubt that it's a pretty scary and turbulent market for businesses. In a climate where cash-generative mature firms are having extended overdrafts declined by their banks, how will web 2.0 businesses fare and what are the...

Opinion: Don't fall prey to fear, or you'll lose the opportunity to innovate altogether.(Column)
November 14, 2008... As I write this, the financial markets are looking pretty gloomy around the world and, well, just about everyone, client or friend, is scared. Your everyday consumers are scared they won't have enough money to buy what they want and need....

Web 3.0: Is web 3.0 a load of !?!? - No, read on ..
November 14, 2008... Mention web 3.0 to anyone who works in marketing and you'll probably get one of the following reactions. 1) A deep sigh: 'Leave me alone, I've just finished my web 2.0 strategy.' 2) A blank stare: 'I've got no idea what you're on...

Innovator: Bebo founder sets sights on start-up.
November 14, 2008... Since selling Bebo this year for pounds 484m, Michael Birch has not rested on his laurels, but insists that new venture Wordia is not a money-spinner. Portrait by Sam Peach. With his slight build, pale complexion and thick-rimmed glasses,...

Ford: The name's Ka, Ford Ka.(Ford Motor Co.)
November 14, 2008... It doesn't come much better than having your product placed in a Bond film. And as Adam Woods discovers, Ford is the master. You might think Ford would have accepted that its Bond days were over when it sold the Aston Martin marque back...

Mobile: A + m2 = S.
November 14, 2008... (A = Android, m2 = mobile marketing, S = Success) The smartphone wars have been reignited, with Google and Apple now going head to head. Trevor Clawson asks what these and other next-generation handsets can do for you. The launch of...

Search: Let's reinvent ... Search.
November 14, 2008... We teamed up with Efficient Frontier to bring together five search experts to discuss the future of the sector. Revolution: The search landscape has changed fundamentally thanks to Google scrapping its trademark bidding policy and ending...

Masterclass: Virtual worlds.
November 14, 2008... With a captive audience of young, web-savvy trend setters, virtual worlds such as Second Life can be fertile territory for brands. Mike Fletcher reports. Once the talk of marketing departments across the UK, the virtual metaverse better...

Email Special Report: Hello, is there anyone out there? Hello ..
November 14, 2008... With declining open rates, the threat of being blocked by ISPs and growing consumer intolerance to spam, Trevor Clawson assesses email marketing's future. Let's start with a straw poll. How many of you respond with enthusiasm whenever a...

Email Special Report: Battle of the brands.
November 14, 2008... Apple and Samsung, two of the biggest consumer electronics retailers, go head to head to see who's hot and who's not when it comes to email marketing. Kim Benjamin referees. The large, recession-shaped dent in consumer spending is set to...

Email Special Report: Consumers are spending more time ..
November 14, 2008... Consumers are spending more time on instant messaging services, prompting brands to raise their game. Kim Benjamin investigates. Brand: Please notice me, it's my first time on instant messenger Consumer: Okay, but stop sending me spam...

The Work: From brief to browser - Fiat ecoDrive.
November 14, 2008... Agency: AKQA Brief Fiat initially briefed AKQA to devise a small-scale customer loyalty scheme aimed at encouraging drivers around the world to use USB sticks to access data on their journeys. The motor manufacturer had previously...

The Work: Case studies - FMCG - Snickers.
November 14, 2008... Campaign: Get Some Nuts Agency: Collective Background: Snickers wanted to build on last year's Get Some Nuts ad featuring 1980s icon and A-Team star Mr T. The original campaign had been boosted unexpectedly by the distribution of the...

The Work: Case studies - Finance - Halifax.(Brief article)
November 14, 2008... Campaign: The Sun Expats Agency: Profero Background: Britons living overseas are a diverse group, including gap-year students, young families and retirees. They can be found all over the world, and each group has different priorities,...

The Work: Case studies - Media - Match magazine.
November 14, 2008... Campaign: Match Euro 2008 Agency: In-house Background: Match is the Bauer Consumer Media-owned weekly football magazine aimed at school children. Its target demographic aligns well with Habbo, the online virtual world aimed at...

The Work: Creative review - Carling.
November 14, 2008... Campaign: Carling iPint Brand: Carling Agency: Beattie McGuinness Bungay The Carling iPint is an ad that people actually search out. An iPhone is seemingly incomplete without the iPint, and it's maybe the first true viral for the...

Diary: Web crawler.
November 14, 2008... - Monday is now officially the new Friday. It has been ever since Revolution's relaunch party at The Hoxton Pony. The (s)wanky bash saw scores of the digital industry's most influential/alcoholic (delete as appropriate) turn up to get their...

Diary: Questionnaire - Guy Phillipson.(Interview)(Brief article)
November 14, 2008... As well as being chief executive of the IAB (Internet Advertising Bureau), power networker Guy Phillipson leads a colourful out-of-office life. As well as being an accomplished pianist, Phillipson is also a fan of the gee-gees, and owns a share...

Diary: JPEGs.(Brief article)
November 14, 2008... The ladies were sick with desire when Digitas's Brian Dargan graced Revolution's relaunch with half his face fuzz missing... Everyone loves a sausage, including LBi's Duncan Arbour, who waves one in front of his gob safe in the knowledge...