Revolution articles from May 2003

Revolution archives from May 2003

Letter from the editor.(online computer marketing)(Brief Article)(Editorial)
May 1, 2003... Just as Amazon.com has been credited with being at the birth of affiliate marketing, so PC and hardware giant Dell has gained respect for its use of direct networks and its commitment to online marketing. HP therefore has every incentive to...

Weboptimiser gains equity in joint-venture with MyVillage.(Brief Article)
May 1, 2003... Weboptimiser is the first outside firm to take equity in community network MyVillage as part of a marketing joint-venture between the two businesses. The search-engine marketing specialist will receive equity, a cash sum and a share of...

Revolution Awards get DMA backing.(Direct Marketing Association)(Brief Article)
May 1, 2003... The Direct Marketing Association (DMA) is set to endorse the Revolution Awards. The move aims to recognise the importance of our Awards in showcasing the work of data in the DM industry. It also complements the DMA's own annual Awards,...

Kotex unveils site as part of pounds 3.5m drive.(Brief Article)
May 1, 2003... FMCG company Kimberly-Clark has launched a site to promote its Kotex feminine care brand as part of a pounds 3.5 million campaign. The site (www.kotexfits.com) was created by digital agency Code Computer Love and replicates Kotex's new...

DEALS: DatingDirect.com renews partnership with Channel4.com.(Brief Article)
May 1, 2003... DatingDirect.com has renewed its partnership with Channel4.com, after initially teaming up in June last year. The TV channel's dating site, which uses DatingDirect.com's white-label service, aims to complement the increasing number of TV shows...

DEALS: Barclaycard teams up with Qjump.(Brief Article)
May 1, 2003... Barclaycard has teamed with rail-booking specialist Qjump of National Express Gro TO UQ%USEUUees with Totaljobs.com. MSN has joined forces with Totaljobs.com to provide exclusive employment content to MSN's Jobs channel. The seven figure...

DEALS: AOL UK and Press Association sign agreement.(Brief Article)
May 1, 2003... AOL UK and the Press Association have signed a strategic content agreement. The PA becomes the primary news and sports provider to the AOL UK service. AOL's in-house editorial team will be able to make use of the PA content to develop news...

DEALS: O2 obtains MMS interconnectivity with Vodafone.(Brief Article)
May 1, 2003... O2 has obtained MMS interconnectivity with Vodafone in the UK. Similar agreements were announced with Orange and T-Mobile in January this year.

DEALS: MSNBC.com forms alliance with Financial Times.(Brief Article)
May 1, 2003... MSNBC.com has formed a content-distribution alliance with the Financial Times. FT news stories, including equities and markets, will appear on a co-branded page within MSNBC.com's Business section, with links to additional stories across...

DEALS: Opera Telecom and Bango.net sign two-way deal.(Brief Article)
May 1, 2003... Opera Telecom and Bango.net have signed a two-way deal, which aims to make it easier for mobile users to access and pay for WAP-based content. Opera Telecom will promote WAP-based mobile content in print ads and use the Bango platform to enable...

DEALS: Intelligent Finance strikes deal with Freeserve.(Brief Article)
May 1, 2003... Intelligent Finance (www.if.com) has struck a deal with Freeserve for a year-long brand-awareness and sales drive over a range of Freeserve channels. Banner-led activity will run across Freeserve channels including the money channel, shopping,...

DEALS: OTC to provide travel components for FT.com users.(Brief Article)
May 1, 2003... OTC, the e-travel supplier, is to provide its travel content and Build-Your-Own self-packaging technology to the global business web site FT.com. The agreement will involve OTC supplying package holidays, flights, hotels, ferries, city breaks...

DEALS: StudentUK enters agreement with Saxon Insurance.(Brief Article)
May 1, 2003... StudentUK has entered into an agreement with Saxon Insurance to promote its range of insurance products to the UK student market. As part of the deal, studentUK will create Saxon-dedicated microsites on studentUK.com. It will also build a...

Drinks giant Ribena to unveil new site.(Brief Article)
May 1, 2003... GlaxoSmithKline is relaunching its Ribena site (www.ribena.co. uk) at the end of this month. It will be created by digital agency and hosting firm Intercea, which built Ribena's existing site. It will mirror the brand's offline...

Profero signs up with ABC Electronic.(Brief Article)
May 1, 2003... Profero has become the latest digital agency specialist to sign up to become an associate subscriber of the auditing group, ABC Electronic. The agency follows the lead of planning and buying specialist i-level, which became the first...

Britannia paves the way for transactional elements online.(Brief Article)
May 1, 2003... Britannia Building Society has relaunched its web site (www. britannia.co.uk) in preparation for the addition of transactional services later in the year. The site, designed by interactive consultancy Oyster Partners and built by...

Good month/bad month.(for websites and internet service providers)(Brief Article)
May 1, 2003... Happy times for Yahoo!, with a three-fold increase in pre-tax global earnings for Q1 2003, up to dollars 84.1m from dollars 18.8m last year. It has also launched an offering that has product and image search and bans on untargeted banner ads....

JUST BREAKING: Top 10 breaking banners by impressions - (1-31 March 2003).(Brief Article)(Illustration)
May 1, 2003... 1 UK Online for business - Competitive Edge 2 Sainsbury's Bank Plc - Sainsbury's Bank Loan Sale 3 Dial4aloan - Consolidate your debts and bills 4 O2 - Sony Ericsson T300 - only pounds 39.99 5 Lloyds TSB Group - Lloyds...

Honda supports Accord push with interactive TV campaign.(Brief Article)
May 1, 2003... Honda is backing the pounds 6 million relaunch of its Accord car with an interactive TV campaign. The interactive ads, which launched on the Sky digital platform in mid-April, will run for a period of one month. Viewers are encouraged...

Shagadelic promotion for Mates brand.(Brief Article)
May 1, 2003... Global healthcare firm Ansell is promoting its Mates condom brand with two sites as part of a pounds 1.5 million marketing promo. The site (www.ishaggedhere. com) was created by specialist games agency 3RD sense. Visitors can submit stories...

Izzard launches site with mobile aspect.(Brief Article)
May 1, 2003... Comedian Eddie Izzard is to launch a web site that makes use of text messaging to raise money for charity. The site (www.eddieizzard.com), created by new media agency Clock, is set to launch in May to coincide with the beginning of Izzard's...

Nurofen takes over Ministry radio player.(Ministry of Sound)(Brief Article)
May 1, 2003... Nurofen has 'taken over' the Ministry of Sound radio player to promote its Liquid Capsules, aiming to raise brand awareness and encourage users to play a Nurofen game. Visitors to Ministryofsound. com will see the radio player launch and...

Account wins.
May 1, 2003... Heineken UK has appointed itraffic to its Premium 5% Heineken online ad campaign as part of its through-the-line UK launch. Itraffic will work with the drinks firm's existing online media incumbent, m digital, to produce rich media ads that...

OWEN ON DIGITAL MEDIA: Too many points of view spoil the creative element.(Column)
May 1, 2003... 'The trouble with online advertising is its lack of creativity.' If I had a tenner for every time I heard this comment, I'd be on permanent sabbatical in the Bahamas by now. In some respects, it's very harsh on the agencies responsible for...

Kit Kat backs TV ad with a digital game.(Brief Article)
May 1, 2003... Kit Kat has launched a game on iTV and the internet to back its salmon TV commercial encouraging people to take a break. X Stream Salmon is a multi-level game, designed to build brand awareness using humour. The chocolate brand is embedded...

MarketPlace opens for advice on Yahoo!(Brief Article)
May 1, 2003... Yahoo! UK & Ireland and The MarketPlace at Bradford & Bingley are launching a new online mortgage service. The co-branded offering from The MarketPlace takes the form of a fully integrated mortgage centre on Yahoo! UK & Ireland's Personal...

TRACKER: About IPT.(Brief Article)(Company Profile)
May 1, 2003... IPT is a supplier of email marketing data and services, with brands such as MyOffers and OK-mail providing permission-based data to advertisers every quarter. IPT's low-cost managed email-delivery service, EmailBureau, sent more than 50...

Schoolmates asked to vote for CD hits.(Brief Article)
May 1, 2003... Friends Reunited is planning to release a second music compilation on CD following sales of more than 100,000 copies for its debut album. The ex-schoolmates' web site, which has a joint-venture with Universal Music Television (UMTV), has...

Delia's site mixes in community element.(Brief Article)
May 1, 2003... Delia Online (www.deliaonline. com) has launched a community messageboard. The interactive facility within the Delia@Life section, aims to give users a forum for sharing views and advice on food and cookery. The messageboard was introduced...

Alfa Romeo backs Diesel via microsite.(Brief Article)
May 1, 2003... Car brand Alfa Romeo has a new microsite to back the launch of its Diesel range. The site (www.alfaromeo.co. uk/diesel) targets motorists who are in the market for a diesel-fuelled car. Users are shown the benefits of owning an Alfa...

GRIFFITHS ON MOBILE: Planning is key for firms taking a bite of SMS marketing.
May 1, 2003... This month sees the launch of Chocollect, the UK's largest ever FMCG on-pack SMS sales promotion. Masterfoods will be using the mobile as a tool for an 'instant win' and 'points collection' campaign. The company, along with partners such as...

TIME THIEF.(Wagamama)(Brief Article)
May 1, 2003... 35% Email marketing We do a lot of low-key targeted marketing to local firms. It's all agreed with the company and our offers are emailed around businesses or placed on their intranet for about three weeks. I speak to a lot of people in...

Bluewave founder unveils broadband content site.(Meditainment)(Brief Article)
May 1, 2003... Richard Latham, the founder of new-media agency Bluewave, is opening a consumer broadband content start-up, backing it with his own money. In May Latham, who sold his remaining stake in Bluewave to Danish company Maersk in April 2002, is...

Dogpile signs up new search partners in refresh strategy.(Brief Article)
May 1, 2003... InfoSpace-owned metasearch engine Dogpile UK has signed up Thomson WebFinder and Teoma as its search partners. The move is part of a 'refresh' strategy of the Dogpile service (www.dogpile.co.uk), scheduled for the start of May. Alex...

Blackwell's boosts brand experience.(with website)(Brief Article)
May 1, 2003... Book retailer Blackwell's has revamped its UK and US sites in line with its new store design being piloted in Bristol. Its online bookshops (www. blackwell.co.uk; www.blackwell. com) were redesigned by the inhouse team along guidelines...

RNIB upgrades as DRC tests usability.(Royal National Institute for the Blind)(Disability Rights Commission)
May 1, 2003... The Royal National Institute for the Blind (RNIB) relaunches its web site (www.rnib.org.uk) this month after a two-year development process. 'We are ripping the current site down and starting from scratch,' said Margaret O'Donnell, web...

PERFORMANCE INDEX: 1 March - 31 March 2003, 8am-8pm.(Illustration)
May 1, 2003... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing web...

GAFFNEY ON AMERICA: Stop Trads at the gates of ignorance with best progress.(traditional agency persons against the internet)(Editorial)
May 1, 2003... I met the enemy incarnate the other day. Oh, it was an innocent enough setting... a nice Italian joint close to Grand Central Station. A beautiful Manhattan spring day. Terrorist alert down to near a muted orange. I was waiting for a team...

MOVING ON UP: Appointment at Wheel:Group.(Marc Giusti named group creative director)(Brief Article)
May 1, 2003... Wheel:Group, the digital communications agency whose clients include Ikea and Marks & Spencer, has appointed Marc Giusti as group creative director. He joins from Agency Republic, where he was acting creative director on a consultancy basis....

MOVING ON UP: Appointment at Corus Hotels.(Michele Poli named e-marketing executive)(Brief Article)
May 1, 2003... Corus Hotels has hired Michele Poli as e-marketing executive. She has worked at Folens Publishers on developing an educational web site marketing books to both primary and secondary schools, as well as the property site Rightmove.co.uk.

MOVING ON UP: Appointment at Littlewoods Gaming.(Marie-France van Heel named head of interactive marketing)(Brief Article)
May 1, 2003... Marie-France van Heel has become Littlewoods Gaming's first head of interactive marketing. Her remit will be to help establish the home gaming firm and its interactive games brand Littlewoods Game On as a dominant force in the market. Most...

MOVING ON UP: Appointment at e-relationship marketing.(Audrie Wells named sales director)(Brief Article)
May 1, 2003... Audrie Wells, who joined digital firm e-relationship marketing (e-rm) from the Royal Mail, has been appointed to the board of directors in the new position of sales director. She is charged with growing e-rm's direct and indirect customer base...

MOVING ON UP: Appointment at OK-mail.(Craig Carr named sales manager)(Brief Article)
May 1, 2003... Craig Carr, formerly business development manager of online auction site QXL, has moved to OK-mail, the email list broking and management services arm of consumer data group IPT, as the company's sales manager.

MOVING ON UP: Appointment at PhotoBox.(Nigel Beighton named strategic technology officer)(Brief Article)
May 1, 2003... PhotoBox, the online digital photography service, has appointed Nigel Beighton (left) as strategic technology officer. He was formerly chief technology officer at lastminute.com. PhotoBox founders Mark Chapman (formerly operations director) and...

MOVING ON UP: Appointment at Netegrity.(Andrew Lloyd named managing director for northern Europe)(Brief Article)
May 1, 2003... Portal management firm Netegrity has named Andrew Lloyd as managing director for northern Europe. He will drive operations and growth across northern Europe, Middle East and Africa. Gerry Molloy is account director for banking, finance and...

MOVING ON UP: Appointment at Jamdat Mobile.(Juan Montes named managing director of Jamdat-Europe)(Brief Article)
May 1, 2003... Juan Montes has joined Jamdat Mobile, a US-based mobile entertainment apps provider, as it expands into the European mobile comms market. As managing director of Jamdat-Europe, Montes, formerly of Motorola personal Communications, will manage...

MOVING ON UP: Appointment at the IAB.(Laurence Bour joins Interactive Advertising Bureau)(Brief Article)
May 1, 2003... The IAB has appointed its first research manager, Laurence Bour, in a drive to double the share of online ad spend from one to two per cent by autumn 2004. Her remit includes researching internet ad effectiveness and online ad spend...

MOVING ON UP: Appointment at Arnold Interactive.(Claire Almond joins firm)(Brief Article)
May 1, 2003... Digital marketing agency Arnold Interactive has hired Claire Almond as account manager and Angela Oliver as marketing and new business executive. Arnold Interactive's clients include Barclays and BSkyB.

MOVING ON UP: Appointment at E3 Media.(Wesley Hogg named executive creative director)(Brief Article)
May 1, 2003... Bristol-based digital agency E3 Media has chosen Wesley Hogg as its new executive creative director. He was creative director at Rufus Leonard previously. E3 Media's client portfolio includes Halfords and Orange.

MOVING ON UP: Appointment at Figleaves.com.(Niamh Cullen named sales and marketing manager)(Brief Article)
May 1, 2003... At Figleaves.com, Niamh Cullen joins as sales and marketing manager online, having previously worked at both American Express and as an export marketing consultant for five years. Bronwen Burton, formerly of Great Universal Stores, has been...

MOVING ON UP: Appointment at Opodo.(Richard Hadfield named UK country manager)(Brief Article)(Interview)
May 1, 2003... Richard Hadfield, former director of sales for new channels at Thomas Cook, has been appointed as UK country manager at online travel service Opodo. He has a multi-channel sales and marketing background involved in the travel and financial...

Technics to launch product web site.(Brief Article)
May 1, 2003... Hi-fi company Technics is launching an e-commerce product web site in the UK in the middle of May. The site (www.technics.co.uk) is being created by the company's incumbent digital agency, de-construct. It will showcase the full range of...

LivingTV unveils new interactive services.(Brief Article)
May 1, 2003... LivingTV, the Flextech-owned women's channel, has launched a range of interactive services. Subjects are split into four sections, accessible by pressing the red button on the remote control. Viewers can read horoscopes, have psychic...

Telegraph site extends its stay with OTC.(Telegraph.co.uk renews contract with online travel firm for one year)(Brief Article)
May 1, 2003... Telegraph.co.uk has extended its deal with online travel firm OTC by one year. The contract extension means that OTC will continue to supply travel.telegraph.co.uk with online package holidays, flights, hotels and dynamic packaging...

PANKHURST ON DOTCOM LIFE: A fruitful deal with Kiwi web site and the power of ideas.(Friends Reunited)
May 1, 2003... The new blood we brought into the management of Friends Reunited is already paying dividends. Some things may have been due to happen anyway, but when you have something on the drawing board for six months it's nice to finally put it into...

BTopenworld offers SMS TV reminders.(partnership with Onthebox.com)(Brief Article)
May 1, 2003... BTopenworld has teamed with programme listings company Onthebox.com to offer a text-based TV reminder service. Visitors sign up at the ISP's site (www.btopenworld.com) and click on any programme from a range of regional, national, cable,...

N&P puts mortgage applications online.(Norwich adn Peterborough Building Society)(Brief Article)
May 1, 2003... Norwich and Peterborough Building Society is launching a full mortgage application service on its web site. The new service, accessible on npbs.co.uk, follows a launch trial where N&P received pounds 3m worth of applications in the first...

MY INBOX: Kirsty Marron managing director of Carlton Interactive, feels that the quality of marketing spam is declining rapidly and never passes it on.(Interview)
May 1, 2003... What percentage of the emails you receive each week are marketing related? More than 50 per cent, which is too many. I only have myself to blame for signing up to too many gambling sites in the past year... in the name of research, of...

Amazon adds home and kitchen wares.(Brief Article)
May 1, 2003... E-tailer Amazon.co.uk has opened a Kitchen & Home store. The site (www.amazon.co.uk/kitchen) aims to offer a simple and entertaining way for consumers to purchase premium-brand products. It will carry a selection of home appliances,...

VITAL STATISTICS: This month - More firms are using iTV in marketing, but most need more information, says Charlotte Goddard.
May 1, 2003... Recent interactive TV ads have shown the medium developing past the 'click here for a coupon' stage. Examples include Procter & Gamble's Disney link-up and enhanced sponsorship of ITV's interactive coverage of the Brits, plus Honda's...

Moneysupermarket opens for insurance.(Brief Article)
May 1, 2003... Moneysupermarket.com Financial Group has unveiled a complementary sister web site called insuresupermarket.com. The site, which will roll out to portal partners as a white-label service, aims to generate several thousand quotes a day. ...

ANALYSIS: Page takeovers provide an edge.
May 1, 2003... As people become more used to online advertising, it can be hard for brands to stand out from the crowd. Razor-sharp targeting in planning and buying is becoming more important as advertisers seek to create a brand splash, especially for new...

ANALYSIS: Web boosts subs for men's mags.(Illustration)
May 1, 2003... The men's lifestyle magazine market has passed its late 90s peak when the cult of the lad was ubiquitous. On the whole, the ABC circulation figures for men's magazines are solid, with the triumvirate of FHM, Loaded and Maxim taking the top...

ANALYSIS: Web offers flexibility in a crisis.
May 1, 2003... Nothing happens in a vacuum, but marketing, in particular, is extremely sensitive to activity in other parts of life and the changing tide of current affairs. As world events unfolded in recent months, with the situation in Iraq and the...

VOX POP: How can online brands prevent harmful errors? Are online brands more easily damaged than offline ones?(Amazon.co.uk closed for almost an hour on 19 March after listing the price of two pocket PCs incorrectly)
May 1, 2003... Protecting online brands was highlighted when Amazon.co.uk closed for almost an hour on 19 March after listing the price of two pocket PCs incorrectly: the HP iPAQ H1910 at pounds 7.32 (actually pounds 274.99) and HP iPAQ H5450 at pounds 23.04...

EDITORIAL: Pulling together in times of crisis.(Editorial)
May 1, 2003... If only marketing could be conducted in isolation, away from the glare of recession or war and other unexpected, often troubling, events, the business of promoting brands to consumers would be much easier. It's a bit like the mythical NHS...

COMMENT: Red tape and access issues hinder UK businesses.
May 1, 2003... In Europe, we are ahead of the game when it comes to running an online business. The UK benefits from an online population of 35 million and last year UK retail online sales hit pounds 8 billion - 95 per cent up on 2001, according to...

SHOPPING: Review - Your car insurance is in the post.(its4me)
May 1, 2003... After buying a more expensive car, I needed insurance, but the pounds 450 asked by my current insurer, Lloyds TSB, was an enormous jump from my last quote. As I was getting the loan for the car on the internet, I decided to look for motor...

SHOPPING: Shopping stats - Price drives the policy buyers online.
May 1, 2003... Last year, more than a million people in the UK chose to buy their car insurance online, by Charlotte Goddard. The internet is picking up speed as a distribution channel for car and home insurance. According to eBenchmarkers, which...

SECTOR CHECKER: No frills, just the facts, but banking could be easier.(Royal Bank of Scotland)
May 1, 2003... Euro RSCG Circle's Giles Colborne is impressed by the clarity and simplicity of The Royal Bank of Scotland site, but it's not without flaws. Web: www.rbs.co.uk Developer: HeathWallace in partnership with RBS Most major sites will...

INDUSTRY NETWORKING: Revolution Forum 2003 - 4-6 June 2003, The Oxford Belfry.(online advertising)
May 1, 2003... A lot has been learnt about the business of doing business on the web in the last few years. But one great realisation is that, for all the importance of getting a technical network right, human networks are just as important as ever. The...

HEWLETT-PACKARD: Two brands become one.(Compaq)
May 1, 2003... HP Invent, formed by the HP/Compaq merger, is chasing the competition with digital at the heart of a pounds 254m rebrand worldwide, Dan Gates tells Colin Grimshaw. Last year's pounds 12 billion merger of Hewlett-Packard and Compaq had all...

ESSENTIAL GUIDE: 100 things a digital marketer should know.
May 1, 2003... From banner ads to broadband, we've brought together all those crucial nuggets of information that marketers need. Today's digital marketers have to deal with not only banner ads and corporate sites but a whole plethora of media and...

THE REVOLUTION DATA REPORT: Keeping a closer eye on the figures.(online advertising)
May 1, 2003... One of the more confusing paradoxes about the way in which business is conducted through digital media is the measurement and use of data. For a medium that prides itself on accountability, data is fundamental. Thanks to the myriad of ways...

THE REVOLUTION DATA REPORT: Data discrepancies - It doesn't add up.
May 1, 2003... Differences in data collection can create problems for clients, advertisers and ad agencies, as Tamsin Bishton discovers. Though it's one of the most measurable, effective and cost-effective vehicles for advertising, the internet has not...

THE REVOLUTION DATA REPORT: Monetisation - Prime numbers.(internet advertising)
May 1, 2003... Web analytics of today are more than just tracking users and clicks, finds Robert Gray. How can you make money out of the data you have on the visitors to your web site without actually selling it? Many marketers would like to find out the...

NESQUIK: Jive bunny - Nestle is pushing its Nesquik brand with an pounds 8 million campaign.
May 1, 2003... Nestle is pushing its Nesquik brand with an pounds 8 million campaign and digital is the key channel for its young target market, Carrie Haynes tells Charlotte Goddard. Anyone going for a ramble through Disney's 11 European web sites will...

FULFILMENT MASTERCLASS: The Revolution Masterclass on Fulfilment strategy.
May 1, 2003... Web site owners should pay as much attention to packaging and delivering a product as they do to selling it to customers, says Charlotte Goddard. So, your marketing is working and driving visitors to your e-commerce site in their droves, a...

THE REVOLUTION AWARDS 2003: Winners' night - Our host, Stephen Fry, presented an evening to remember at the Revolution Awards 2003.
May 1, 2003... When Stephen Fry opens an evening with 'Lords, ladies, gentlemen, and assorted scum and human excrement', you know you're going to have to sew your sides back together by the end of it. So began the inimitable comic at the Revolution Awards...

TRAILBLAZER: Watch this Aspace.(renting parking spaces online)
May 1, 2003... Jonathan Werth aims to cut the headache out of parking by enabling drivers to rent spaces online. Business is up thanks to Mayor Ken's charge, writes Philip Smith. Jonathan Werth came up with the idea for a new web site while he was...

OPINION: Firms can help themselves to technology.(ad firms)
May 1, 2003... Finding some UK entrepreneurs limited in their approach to business because they rely on government help, Tiscali Business Services' Tim Adams suggests they listen to their North American counterparts. Having stepped over the pond from...

CAMPAIGN OF THE MONTH: Reebok chose a digital push combined with an online competition to promote its new A6 basketball training shoe.
May 1, 2003... Campaign: Reebok Answer 6 Client: Reebok Agency: Mediaedge:cia Digital Campaign aim: The digital push was designed to reinforce the TV ad for the A6 basketball trainer across five major European markets. It used data capture to start...

TERMINATOR 1: A little bit of taste wouldn't go amiss for creative minds.
May 1, 2003... Is all publicity good publicity? A spate of campaigns have been deemed inappropriate recently. The 'dog breath' ad attracted more complaints than any other in history - and then soared to the top of the Lycos viral charts when it was removed...

TERMINATOR 2: More like April showers than April Fools'.(Brief Article)
May 1, 2003... There was a time when Revolution didn't bother to answer the phone or read press releases on April 1, such was the joyful japery of an industry for whom every day was April Fools' Day (what happened to DigiScent?) and the day was only more so....