Revolution articles from May 2002

Revolution archives from May 2002

Emap revamps music sites to develop revenue streams.(Brief Article)
May 1, 2002... Publisher Emap is undertaking a major six-figure relaunch of its flagship music web sites as it refocuses its new-media business model to focus on driving revenues, Revolution can reveal. In a staggered roll-out from next week, the web...

MasterCard to overhaul site for World Cup.(Brief Article)
May 1, 2002... MasterCard is revamping its UK web site (www.mastercard.co.uk) as part of a pounds 6 million integrated marketing campaign for the World Cup. The credit card giant, an official sponsor of the tournament, is also launching a football-themed...

ITV tempts top brands to back dedicated World Cup web site.(Brief Article)
May 1, 2002... ITV has signed up Nike, Tesco and Freeserve as advertisers and The Daily Telegraph as a partner to its World Cup web site, which goes live this week. Granada Sport and Interactive (GSI) is launching the site (www.itv.com/worldcup), which...

BBC launches portal to pool business news.(Brief Article)
May 1, 2002... The BBC is to refocus its business coverage online by creating a portal to centralise its finance, economic and business content. The portal (www.bbc.co.uk/business), which goes live this week, is being edited by former Sunday Business...

Britvic links with Nickelodeon to launch game for Fruit Shoot.(Brief Article)
May 1, 2002... Britvic is launching an online game with Nickelodeon (www. nick- fruitshoot.co.uk) to promote its Robinson's Fruit Shoot kids drink to football fans. The game aims to increase awareness of the soft drink and establish a relationship with...

Onefootball to offer guide to the World Cup.(Brief Article)
May 1, 2002... Football news site onefootball.com is to distribute a printed World Cup guide through budget airline easyJet and sports store Lillywhites. From this month, Sportsio-owned onefootball.com will distribute 200,000 magazines to easyJet and...

Dare Digital develops Universal music sites.(Brief Article)
May 1, 2002... Universal Music Group has appointed new-media agency Dare Digital to create web sites for artists including Ronan Keating, SClub Juniors and the Pop Idol big band, The Big Blue. Dare Digital will work across Universal's various labels,...

BULLETS: KirchSport gives green light to online World Cup highlights.(Brief Article)
May 1, 2002... KirchSport, the firm managing the broadcast rights for the World Cup, has given the go-ahead for video highlights of the tournament to be shown online. Highlights of all 64 matches are to be hosted on FIFAworldcup.com, the Yahoo!-built official...

BULLETS: Teamtalk holds fire on paid-for content services.(Brief Article)
May 1, 2002... Sports media group Teamtalk has delayed the launch of paid-for content services on its web sites until next month. The subscription service, which will levy charges for premium content such as individual club stories, was to have launched this...

BULLETS: Vizzavi says it is to remain independent.(Brief Article)
May 1, 2002... Multi-access portal Vizzavi says it is to remain an independent company. The company said in a statement following speculation over the brand's future: 'Vodafone Group has announced a new revenue model for Vizzavi. Mobile content is a key...

BULLETS: ThinkNatural goes into voluntary liquidation.(Brief Article)
May 1, 2002... Natural healthcare e-tailer ThinkNatural entered voluntary liquidation due to insufficient capital investment. Last week, its sister company, Greenfingers, was also forced to cease trading and go into liquidation. The closures come just five...

BULLETS: Music Week to launch subscription web services.(Brief Article)
May 1, 2002... Music Week, the weekly magazine owned by United Business Media division CMP Information, is to introduce subscription services to its web site (www.musicweek.com). Mark O'Donoghue, group publishing director at CMP, said the subscription...

BULLETS: Trader Media Group to spend pounds 1m on digital marketing.(Brief Article)
May 1, 2002... Trader Media Group, parent of motor brand Auto Trader, is to spend more than pounds 1 million on digital marketing over the next 12 months. Activity begins this week with a new pounds 200,000 online ad campaign for Auto Trader and sister brand...

BULLETS: SmartCreds game drives registration via mykindaplace.com.(Brief Article)
May 1, 2002... SmartCreds is teaming up with teen site mykindaplace.com to drive registrations of its online payment system through an online game and competition. If players of 'It's raining men' score enough and are members of both mykindaplace.com and...

BULLETS: Renault launches sponsorship push on Freeserve.(Brief Article)
May 1, 2002... Car manufacturer Renault is launching a sponsorship and advertising campaign on portal Freeserve. Planned and bought by Carat Interactive, the campaign aims to increase brand awareness online and capture data via a mix of integrated content, a...

Ford to target Focus campaign at women.(Brief Article)
May 1, 2002... Ford is launching an online campaign to push its new Focus model at women in a tie-up with Channel4.com, Guardian Unlimited and Handbag.com. The car company is using an integrated approach to appeal to its target market of independent,...

Tourism body plans pounds 700k web activity.(Brief Article)
May 1, 2002... The British Tourist Authority (BTA) will push about pounds 700,000 into an international online campaign to support its 'Only in Britain' promotion, which aims to boost tourism to the UK. Digital agencies Tribal DDB and Euro RSCG Circle...

Handbag hires editor to focus on content.(Debbie Djordjevic, new editor)(Brief Article)
May 1, 2002... Women's site handbag.com has appointed Debbie Djordjevic, former editor of IPC's Homes and Ideas and Wedding and Home, as its first editor. Djordjevic, who has spent 20 years in print journalism, including stints as fashion and beauty...

Nationwide in push with five web partners.(Brief Article)
May 1, 2002... Building society Nationwide is launching an e-commerce drive with an initial six-figure media deal with five partner sites, including Ask Jeeves and AOL. Running for 12 months, the promotion will focus on insurance, current accounts,...

ACCOUNTS: New accounts this week.(Online accounts)(Brief Article)
May 1, 2002... Global online hotel reservation network WorldRes.com has hired digital-media agency Green Cathedral to handle online marketing for its consumer web site (www.placestoholiday.com). WorldRes.com is backing the UK site with search engine...

NME ties with Miller to provide news and ticket alerts by SMS.(Brief Article)
May 1, 2002... Pop music magazine NME has teamed up with Miller Genuine Draft to launch its first subscription-based SMS alert services. The mobile services, which go live this week, will offer music fans breaking news and the latest tour and ticket...

SwapitShop aims affiliate plan at kids.(Brief Article)
May 1, 2002... Kids marketplace SwapitShop (www.swapitshop.com) has devised an affiliate programme targeting teens and kids. The 'Friends' programme uses SwapitShop's own Swapits currency in a bid to solve the problem of payment for young users who act...

Messagizer takes on mykindaplace work.(Brief Article)
May 1, 2002... Teen site mykindaplace.com has signed up e-marketing firm Messagizer to handle its mobile and email marketing activity. Messagizer will provide the hosting platform for SMS and email campaigns to mykinda-place.com's 425,000 subscribers and...

JUST BREAKING: Top 10 new ad campaigns by size (18 April - 24 April 02).(Illustration)
May 1, 2002... 1 IBM E-business on-demand service 2 Dell Computer Corporation Smart PC notebook 3 Umbro England tournament wear 4 Umbro England retro 5 Volvo...

Smile to introduce shopping channel.(Brief Article)
May 1, 2002... Internet bank smile is to launch a shopping channel in partnership with consumer opinion web site dooyoo.com. The launch of the channel, called smile shopping, comes as the bank looks to diversify its offering to attract a wider customer...

Codeonline secures rights to kids shows.(Brief Article)
May 1, 2002... Mobile entertainment services provider Codeonline/Springtoys has been granted the wireless rights to cult kids TV shows Danger Mouse and Rainbow. The company, which has developed mobile versions of Trivial Pursuit, Who Wants to be a...

The Hives link up with MTV to push single.(Brief Article)
May 1, 2002... Record label Poptones/Telstar has tied up with MTV to push a single from indie rockers The Hives through an online game. The game will be hosted on MTV.co.uk's home page and mailed to 150,000 subscribers. It will also be available on a...

EDITOR'S COMMENT: AOL's woes highlight a useful opportunity for ambitious rivals.(AOL Time Warner)(Editorial)
May 1, 2002... It may be one of the biggest, but it's clear that the behemoth that is AOL Time Warner is nowhere near being the fairest of them all. The standard-bearer for those who believe in combining the old values of media with the more modern virtues of...

DIGITAL DIARY: Even digital bosses need time to take a break and delegate.(Column)
May 1, 2002... That'll be seagulls you can hear in the background. It's my first chance to get a proper break since Friends Reunited got off the ground, and the family and I are down in Devon for a few weeks. Even then, I've been on call to handle queries...

Blue Square adds games and editorial for wider user appeal.(Brief Article)
May 1, 2002... Interactive bookmaker Blue Square is introducing games and editorial content to its site in a bid to appeal to a wider user base. The new-look web site, which goes live this week, will see the launch of a new channel, called Game Centre,...

AOL UK parent loses pounds 37bn in first quarter.(Brief Article)
May 1, 2002... Media giant AOL Time Warner, which owns businesses including AOL UK and magazine publisher IPC, has reported losses of pounds 37 billion for the first quarter ending March 31. The company has blamed the losses on a massive write-down in...

Nintendo to sponsor 2002 World Cup site.(Brief Article)
May 1, 2002... Gaming giant Nintendo is to sponsor elements of the official 2002 FIFA World Cup site as part of activity for the soon-to-launch GameCube console. Nintendo branding is to feature on a clock that will count down the seconds for the European...

THE NEW DEALS.(Online advertising and marketing agreements)
May 1, 2002... Deal of the Week Bol.com has struck a deal with MSN.co.uk to gain a presence across a range of the network's channels. As an anchor partner, the entertainment and music e-tailer will have a branding presence and run promotions for specific...

VITAL STATISTICS: This week - Amanda Nottage looks at the key points raised by two reports into the state of e-government in the UK.
May 1, 2002... While e-voting is on trial in local elections in several areas including Sheffield and Liverpool, two reports have been examining how the nation's government is faring on the internet. The National Audit Office's 'Government on the Web II'...

CricInfo unveils first subscription service.(Brief Article)
May 1, 2002... Cricket web site CricInfo (www.cricinfo.com) is launching its first subscription service, called CricInfo Plus, to give users preferential access to its live score card and text commentary. It aims to offer guaranteed high-speed access to...

Telegraph site set to add live share prices.(Brief Article)
May 1, 2002... Telegraph.co.uk has signed a five-figure deal with share trading service IMIWeb to offer share prices and trading on money.telegraph.co.uk for the first time. The six-month tenancy deal will allow money.telegraph.co. uk users to open...

Ask Jeeves announces pounds 11m turnover following UK buyout.(Brief Article)
May 1, 2002... Ask Jeeves has reported turnover of dollars 16.1 million (pounds 11m) for the first quarter, ending 31 March 2002. Its Web Properties division, which includes sales generated from advertising, sponsorship and e-commerce on Ask.com, Ask...

PERFORMANCE INDEX: 15 - 19 April, Monday to Friday, 8am - 8pm.(Illustration)
May 1, 2002... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability. The top 10 are featured each week, and the worst performing site is...

Universal Pictures in DVD brand microsite.(Brief Article)
May 1, 2002... Film company Universal Pictures is supporting the launch of a range of movie genre compilation DVDs with a five-figure, data capture-driven microsite. The home entertainment brand will use online activity to unveil its FlixMix series in...

Handbag.com to offer baby and child help.(Brief Article)
May 1, 2002... Women's site handbag.com has teamed up with Digital Octopus, a division of Octopus Publishing Group, to launch an interactive parenting and baby development guide. The guide, which will run within the portal's family channel for a year,...

PEOPLE: Appointment at Rightscom.(Gerd Leonhard, new senior consultant)(Brief Article)
May 1, 2002... Gerd Leonhard has joined Rightscom, the strategic consultancy for digital content, as a senior consultant to boost the firm's content service business with music distribution firms in Continental Europe. Leonard was previously president and...

PEOPLE: Appointment at AKQA.(Simon Jefferson, new director of communications)(Brief Article)
May 1, 2002... Simon Jefferson has returned to web agency AKQA after three years away. He takes up the role of director of communications and will report directly to AKQA chairman Ajaz Ahmed. He will be responsible for brand development and forming strategic...

PEOPLE: Appointment at Somethin' Else.(Helen Kemp, head of interactive business development)(Brief Article)
May 1, 2002... Independent radio and TV production company Somethin' Else, which has produced work for BBC radio stations and TV broadcasters such as Channel 4 and BBC1, has appointed Helen Kemp as head of its interactive business development division. Kemp...

PEOPLE: Appointment at Hemscott.(Emma Griffin, new director)(Brief Article)
May 1, 2002... Emma Griffin, former business development director of financial information firm Hemscott, has joined European technology venture fund Ariadne Capital. As director, her responsibilities will include managing client activities and attracting new...

PEOPLE: Appointment at sit-up.(Deborah Ward, new chief operating officer)(Brief Article)
May 1, 2002... Deborah Ward has been made chief operating officer of sit-up, the parent company of interactive TV channels bid-up.tv (www.bid-up.tv) and Screenshop (www.screenshop.co.uk). Ward will take control of both channels, allowing current joint...

PEOPLE: Appointment at Clark Weiss Associates.(Nick Alexander, new chairman)(Brief Article)
May 1, 2002... Carol Dukes, the founder and chief executive of well-being site ThinkNatural, has joined technology consultancy Clark Weiss Associates. Nick Alexander, a former chief executive of media giant Pearson's consumer publishing division, New...

PEOPLE: Appointment at Milton Bayer.(Andy Wise, new senior creative for new media)(Brief Article)
May 1, 2002... Creative design agency Milton Bayer, which has clients including Barclaycard, Honda, Cadbury Schweppes and Tesco, has expanded its multimedia team. Andy Wise takes up the role of senior creative for new media and will head the creative side of...

PEOPLE: Appointment at Press Association.(Martin Looney, new head of sport and digital sales )(Brief Article)
May 1, 2002... Martin Looney, general manager of Express Newspapers' text and picture syndication division, has been appointed head of sport and digital sales at the Press Association, a new role. Looney, who worked within the Telegraph Group before joining...

Red Bull creates site for motorcycle team.
May 1, 2002... Energy drink brand Red Bull is developing a web site to promote its funding and launch of a motorcycle team in the 125cc British Championships this season. The team, called Red Bull Rookies, will be backed by a web site...

Egg reports profit of pounds 4m for first quarter.(Brief Article)
May 1, 2002... Online bank Egg has posted pre-tax profits of pounds 4.1 million for the first quarter of 2002. Egg showed pre-tax profits for its core UK operation for the three months to 31 March, compared with a pounds 37.2m loss for the same period in...

MY INBOX: Chief executive of BCA Christian Friege, who is responsible for Bertelsmann's book clubs and bol.com, decides to turn down an offer for natural breast enlargement.(Column)
May 1, 2002... How many emails have you received this week? I receive hundreds of emails every week - on average in excess of 500, I suppose. I encourage every member of staff to feel they can email me directly about issues, and so my inbox is a mix of...

ANALYSIS: Agencies yield their brands to mergers.(Industry Overview)
May 1, 2002... Fresh mergers in the digital agency world have again raised questions about the value of agency brands. Advertising giant BMP DDB has pushed together its inter-active agencies Tribal DDB and Billco under the Tribal DDB name, while global...

EDITORIAL: Government must raise its e-game.(Editorial)
May 1, 2002... Eighteen months ago, the Prime Minister famously ordered all central government services to be made available online by 2005. Since this edict was laid down, vast amounts of money have been and are being spent, as hundreds of civil servants try...

VOX POP: Is the Government making enough progress online? - How is Labour faring in its bid to get all public services on the web?
May 1, 2002... In spring 2000, the Prime Minister set a target that all public services should be available online for citizens and firms by 2005. The National Audit Office has been evaluating progress in a report released last week called 'Government on the...

REVIEW: Shopping with Revolution - A shirt of two halves.(Bechham football squad's e-commerce efforts are discussed)(Product/Service Evaluation)
May 1, 2002... So will Beckham be fit for the World Cup or not? Actually, in this part of the Smith family, the most urgent question in recent weeks was whether the new England football squad's away kit would be ready in time for my brother Michael's birthday...

TRAILBLAZER: MONKEY BUSINESS - WildlifeWins runs a lottery that lets players win up to pounds 14m while helping animals worldwide, the conservation site's Steve Quantrill tells Charlotte Goddard.
May 1, 2002... Having your webcam knocked over by monkeys is not a problem facing the average dotcom. But conservation site WildlifeWins (www.wildlifewins.com) had to stop using the camera it had placed in the Brazilian jungle to watch over Golden Lion...

NEW SITE REVIEW: Virgin Wines' Richard Halstead finds that ad agency J Walter Thompson London's web site doesn't bear comparison with that of its US cousin.(Product/Service Evaluation)
May 1, 2002... One of the pleasures of working in the dotcom world is seeing how innovative interpretations of e-commerce can transform an industry. Buying a computer will never be the same again thanks to Dell's online interface, ditto easyJet and flights....

ALL ABROAD: Eurostar's Scheherazade Zekri and Christian Martin want you to see parts of Paris and Brussels that you might otherwise overlook. And they've got their virtual friends to help them, writes Charlotte Goddard.
May 1, 2002... You'd think that marketing Paris as a destination wouldn't be too difficult. Everyone wants to see the Eiffel Tower, don't they? Well maybe, but when you've seen it once you probably aren't hankering to see it again, at least for a while....

WEB HOSTING - THE PERFECT HOST: Web-hosting firms vary in the services they offer and the prices they charge. Simon Duncan advises on what to look out for when choosing a service provider.(Industry Overview)
May 1, 2002... Web hosting is not the most glamorous of topics, and it is tempting to just leave it to the IT guys. But however well-designed a marketing and business tool a web site is, if it stops working, no one will know or care. The Public Records Office...

CAMPAIGN OF THE WEEK: With the Grand National in its sights, gambling site attheraces asked Profero to create a game to boost its sweepstake.(attheracesluck.co.uk)
May 1, 2002... Campaign: Luckometer Client: Attheraces Agency: Profero Aim of campaign: The game (www.attheracesluck.co.uk), which launched on 1 April, formed part of a campaign to drive traffic to the attheraces site in the build-up to the Grand...

TERMINATOR 1: Colouring in emails could yet save the 3G licence-holders.(Brief Article)(Column)
May 1, 2002... I have found a way of saving all those firms that bought 3G mobile licences. The problem is there is no obvious demand for broadband mobile phones. The market for porn videos the size of postage stamps is limited and the big sellers on Japan's...

TERMINATOR 2: Egg swears our Phil can match up to its Suarez.(Philip Smith and Eduardo Suarez)(Brief Article)(Column)
May 1, 2002... Crazy online bank Egg knows how to come up with TV ads that catch the attention. Indie film director Spike Jonze was behind its last bizarre TV ad in which 'funny' girl Daisy Donovan used her Egg credit card to splash out on a Russian husband....

TERMINATOR 2: BTopenworld smells success with Soccer Six link.(Brief Article)(Column)
May 1, 2002... Terminator has noted BTopenworld's efforts to distance itself from its bumbling parent firm BT over the past few months with interest. After launching a 'street' campaign for its broadband gaming service, BTopenworld will now back the 2002...

TERMINATOR 2: Quote.(Brief Article)
May 1, 2002... 'BT is saving the music industry in the UK.' Bruce Ward, chief technical officer at digital download security firm NetPD, gives at least one reason why the UK is behind the US, Germany and the Netherlands in the illegally downloaded music...

TERMINATOR 2: Top 10 TV football searches.(Illustration)
May 1, 2002... 1 Football 2 ITV 3 World Cup 4 Liverpool FC 5 Sport 6 Manchester United 7 Arsenal 8 David Beckham 9 Teamtalk 10 Championship Manager

Saatchi & Saatchi Vision to close online media division.
May 8, 2002... Saatchi & Saatchi Vision, the interactive arm of ad giant Saatchi & Saatchi, is closing its online media planning and buying arm and is to hand client work to sister Publicis Group agency interactive@Optimedia. The agency, which has...

SafeDoor folds after investor talks fizzle out.(Brief Article)
May 8, 2002... Securicor eSolutions, the digital arm of cash collection giant Securicor, has finally pulled the plug on its SafeDoor online shopping service after failing to find a buyer. The arm has begun a 30-day consultation process, during which it...

ITouch puts pounds 1m into Worldpop to push youth mobile services.(Brief Article)
May 8, 2002... Music web site Worldpop is to undergo a pounds 1 million-plus overhaul to reposition as a community-based youth portal. Parent firm iTouch, which acquired Worldpop last December for less than pounds 500,000 after it went into...

Dotmusic site in broadband service launch.(Brief Article)
May 8, 2002... Dotmusic, which was acquired by BTopenworld in March, is launching a broadband channel as it prepares to introduce paid-for subscription services. The service (www.dotmusic.com/broadband) will feature recent and exclusive streamed music...

Colgate-Palmolive to debut TV ads online for deodorant brand.(Brief Article)
May 8, 2002... Colgate-Palmolive is to stream television ads online for the first time, as part of a debut online campaign for its Soft & Gentle deodorant brand. Appearing in the entertainment section of Channel4.com, the Flash-based TV ads will run in a...

Chessington set to promote new ride online.(Chessington World of Adventures)(Brief Article)
May 8, 2002... Theme park Chessington World of Adventures is to push its new Tomb Blaster ride online as part of a revamp of its web site. The site will feature a Flash-based shoot-'em-up game based on the park's new attraction. It will also offer...

Mullerice aims viral game at 18 to 30s.(Brief Article)
May 8, 2002... Dairy products giant Muller is launching a viral email marketing campaign to raise awareness of its Mullerice brand. An email will be sent to 1,000 students and 4,000 men and women aged between 18 and 30 in the UK this week to coincide with...

Confetti in pounds 1m move onto the high street.(wedding site to open retail store)(Brief Article)
May 8, 2002... Wedding site Confetti (www.confetti.co.uk) is to open a retail outlet in a move understood to be worth more than pounds 1 million. The company has acquired the Tottenham Court Road branch and rights to use the brand name of homeware retailer...

Moonfruit.com executives complete management buyout.(Brief Article)
May 8, 2002... Executives of community site builder Moonfruit.com have completed a management buyout of the limited firm, which was backed by investors including Macromedia. They have bought the assets of Moonfruit company, including the Moonfruit.com site,...

European Commission agrees to update digital tax rules.(Brief Article)
May 8, 2002... The European Commission has approved plans by the Council of the European Union to update tax rules for digital e-commerce. It means that when services are supplied for use within the EU, all suppliers will be subject to EU VAT. The ruling is...

BMG creates two sites to drive traffic to click2music.(Brief Article)
May 8, 2002... Record publishing giant BMG has launched two sites to drive traffic to the community section of its click2music portal. Pop League (www.popleague.com) will allow users to build their own pop group, while Rock or not (www.rockornot.co.uk) will...

The Daily Telegraph launches World Cup game.(Brief Article)
May 8, 2002... The Daily Telegraph is launching a World Cup fantasy football game that can be played both in the newspaper and online. It will offer a pounds 50,000 first prize. Players will be able to register their team for pounds 5 a team. They can then...

Ntl and the Financial Times launch charity site.(encouraging people to take roles in public life)(Brief Article)
May 8, 2002... Cable operator ntl and the the Financial Times have launched a campaign web site which aims to encourage people to take up a role in public life. Supported by educational organisation Common Purpose, the 'Just Do Something' campaign...

Universal Music TV uses online game for album launch.(Brief Article)
May 8, 2002... Universal Music TV is to use an online game to back its latest Kerrang! compilation album. A microsite at kerrangthealbum.com, developed by design agency Holler, will challenge players to destroy their instruments on stage against a clock. The...

Wax seeks sponsors for greetings site ecelebrations.com.(Brief Article)
May 8, 2002... New-media agency Wax is in talks with a potential partner about mobile and iTV greetings for its ecelebrations.com site. The newly launched greetings portal, which currently offers e-cards, is also looking for sponsors for its themed channels.

Real Fruit Winders in 'instant win' promo.(Brief Article)
May 8, 2002... Kellogg is launching its first instant win promotion online for its Real Fruit Winders kids snack with support from Burger King, mobile services firm Zed and multi-channel retailer Game. The promotion, called Winders Keepers, will run on 35...

Marketing chief exits iVillage for ebookers.(Morra Aarons, new head of online marketing)(Brief Article)
May 8, 2002... Women's portal iVillage UK is without a marketing manager following Morra Aarons' decision to join online travel brand ebookers. After three years at iVillage UK, the pounds 46.8 million joint venture between supermarket giant Tesco and US...

Star Wars fans offered tickets through iTV ad.
May 8, 2002... Star Wars fans can pre-book tickets to the latest instalment, Attack of the Clones, through an iTV ad campaign run by movie distributor Twentieth Century Fox on Sky digital. Viewers of Sky-branded channels can click through from the ad to a...

Zurich Bank pushes brand in pounds 500k ads.
May 8, 2002... Internet bank Zurich Bank is to launch its first online brand awareness campaign in a drive worth about pounds 500,000. Zurich Bank (www.zurichbank.co.uk), which launched in January (Revolution, 23 January, p3), will unveil the one-month...