Revolution articles from June 2009

Revolution archives from June 2009

Leader: Whether you like it or not, Twitter is destined to outlive the media hype.
June 1, 2009... If anyone still needs convincing of Twitter's huge global influence, simply type those seven letters into Google. You'll get back nearly 450 million results, more than five times as many than if you search for Barack Obama. I'm not...

The Download: Advertising - 3UK builds Skype app.
June 1, 2009... 3UK has launched its first major marketing push in 18 months, utilising a Facebook app to promote free Sykpe calling on its mobiles The campaign points users to 3UK's Facebook Friend Finder app, which helps people find their friends on Skype...

The Download: Advertising - Last.fm adds pics to audio.
June 1, 2009... Last.fm has revamped its online music streaming service, offering more attractive slots for advertisers and sponsors. The new interface includes a continuous stream of artist images and music videos. -------------------- Did you find...

The Download: Advertising - Amazon pays bloggers.
June 1, 2009... Amazon is enticing bloggers to register their feeds to its Kindle Store in exchange for a cut of the profits for every subscription it nets. Amazon's Kindle e-book reader allows users to read a select number of blogs through the device by...

The Download: Advertising - Public design Lynx cans.
June 1, 2009... Unilever is asking internet users to help it create the next Lynx body spray. Consumers have already come up with five potential names for the new fragrance, as well as designs for the can and digital ads. The latest product is Dark Temptation,...

The Download: Advertising - Anti-ad network launches.
June 1, 2009... Contenture, a start-up billing itself as the 'anti-ad network', has developed a unique micropayment system designed to block display ads for users while creating revenue from traffic for website owners. Contenture will allow publishers to turn...

The Download: Mobile - Reebok in iPhone tie-up.
June 1, 2009... Reebok has launched an iPhone app, called Your Reebok, which allows users to customise and purchase trainers through their mobile phones. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

The Download: Mobile - BBC comedy goes mobile.
June 1, 2009... Comedy drama Gavin and Stacey, starring James Corden and Mat Horne, is one of BBC Worldwide's first programmes to be made available on mobile. Consumers with Nokia handsets on the Vodafone network have been offered the second series of the...

The Download: Mobile - Magners uses WAP.
June 1, 2009... Magners has launched its first mobile campaign, to promote its Pear Cider. It features banner ads on the mobile homepages of Vodafone, Orange, O2, Virgin and Sky Mobile. Clicking on the banners tells users where their nearest stockist is...

The Download: Media - AOL future in doubt.
June 1, 2009... Time Warner has hinted at plans to unload its troubled internet company AOL after reporting a 14 per cent profit slide, which it blames on a drop in online advertising revenue. -------------------- Did you find this article useful? Why...

The Download: Regulation - Charity promotes bone health.
June 1, 2009... The National Osteoporosis Society has launched an educational website aimed at improving children's awareness of the importance of healthy bones. The parent section of bones4life.org hosts resources including lesson plans, while the children's...

The Download: Regulation - Killer Quote.
June 1, 2009... 'I like Google... if I forget who I am I can find out... and see where I live, too' - Prince Charles speaking at Google Zeitgeist. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

The Download: Regulation - Smart Stat.
June 1, 2009... 1 in 8 minutes of the average Brit's internet time is spent on Facebook, according to Nielsen Online. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more...

The Download: Hot or Not.(Brief article)
June 1, 2009... HOT - 104 year-old British pensioner Ivy Bean is keeping more than 13,000 followers on Twitter up to date with scintillating updates such as 'just had my tea, now it's a game of dominos with my friends'. - A YouTube clip of PM Gordon...

The Download: In-depth - Location-based ads - Vodafone to trial mobile map ads.
June 1, 2009... The mobile phone operator is to let brands advertise their products within its location-based search service. Vodafone is launching a new commercial offering that will allow advertisers to brand 'points of interest' on its mapping service...

The Download: Viral effect - This month's hottest virals.
June 1, 2009... - Lewis Hamilton and the RC Office Grand Prix Hamilton pilots a Mclaren F1 car using a Black-Berry Storm 'remote control'. 1,469,978 views. - Samsung: HD Camera Trick Challenge Consumers are asked to figure out how this ad for the...

The Download: Start-up - ShareMyPlaylists.com.(Brief article)
June 1, 2009... ShareMyPlaylists.com is a Spotify community site that allows users to share their playlists with other music fans - functionality that is missing from the popular music-streaming service. Since launching eight weeks ago, more than 1,300...

The Download: Hotlinks - Stuff we found we think you might like ..(Website list)(Brief article)
June 1, 2009... - Digital music made easy We Are Hunted is a music chart for people who are too busy to keep up It listens to online discussions to chart the most popular songs online each day. http://wearehunted.com - FixMyStreet This is...

The Download: World-wide web.
June 1, 2009... How is digital marketing making its mark across the globe? This month, in Ireland, the leader of the Roman Catholic Church has called on the faithful to pray through Twitter, while Egypt has banned online pornography. SAN FRANCISCO ...

The Download: Smart guide to ... Wolfram Alpha.
June 1, 2009... Wolfram Alpha, a program that aims to answer internet users' queries directly, rather than displaying web pages like other search engines, finally launched last month. Until now, searching has involved punching some words into a box before...

The Download: Stats - Search.(Brief article)(Statistical data)
June 1, 2009... 90.6% of all UK searches were performed by Google in April, according to Hitwise. 1,050 Google searches are needed to generate the energy found in a glass of orange juice, says Google. 6% was the amount by which UK search marketing...

The Download: App:Test - Walkers Flavour Races: Digital Jigsaw.
June 1, 2009... Reviewed by Jonasson Lochner Following in the tracks of many popular racing games available via Apple's App Store, Walkers Flavour Races offers a glossy 3D experience by using the iPhone's tilt features. - How does it work? Users...

The Download: Inside track - Cheapflights.co.uk.
June 1, 2009... Cheapflights launched in the UK in 1996 and has since embarked on a global expansion programme, now covering the US, Canada and Germany. Unlike rival comparison sites, Cheapflights engages in little offline activity, instead choosing to...

The Download: Moves - People - Simon Moore, Borders UK.(appointment)(Interview)
June 1, 2009... Simon Moore joined Borders as its head of marketing in April with a brief to oversee strategic development of brand communications. As well as creating joint marketing opportunities and driving footfall through in-store promotions, Moore is...

The Download: Moves - Accounts.
June 1, 2009... Toshiba has appointed E3 to develop the web presence of the TG01, its latest multimedia mobile handset. Hewlett-Packard's personal systems group has awarded its digital business to Publicis Modem. UK airline Air Southwest has appointed...

The Download: Status update - Bruce Daisley ... agency leader at Google, is ..
June 1, 2009... - meeting the two big bosses from Omnicom. Definitely need to eat Ready Brek beforehand - 9.05am - fending off yet another request for tickets to Google Zeitgeist - 9.58am - cleaning up after my croissant disintegrated over my trousers...

The Download: Google watch - Antitrust rears its ugly head at Google.
June 1, 2009... While Google is watching you, every month we're watching Google Antitrust is perhaps the word most feared by technology enthusiasts; certainly those at Microsoft, Intel, AT&T and IBM. Now Google is being touted as the first company to be...

The Download: Briefing - In-game advertising - Official: gaming is not just for geeks.
June 1, 2009... Brands wishing to target affluent, young opinion formers in a clutter-free environment should experiment with in-game advertising, according to new research. A study of 500 consumers aged between 15 and 34 dismisses the cliche that gamers...

The Download: Second opinion.
June 1, 2009... Advertising is a fact of life. It's here to stay, and it's evolving. As such we are exploring ever new and interesting ways of connecting brands and consumers. Gaming is now very much the beneficiary of this focus. So does it work, should we...

The Download: Briefing - Mobile banner ads - Advertisers turn to mobile banners.
June 1, 2009... Coca-Cola, the COI, Fiat, Paramount and Warner Bros are among a large number of brands to have increased their mobile ad spend, helping the sector to double in size. According to the IAB, the mobile ad market was worth pounds 28.6 million...

Second opinion - Jon Carney, Marvellous Mobile.(Brief article)
June 1, 2009... Mobile banners are becoming increasingly popular with brands because there is greater ROI in mobile than any other channel. Mobile can also be connected to retail opportunities, entertainment, experiences and to call centres. And there have...

The Download: Briefing - Newspaper subscription - Paid-for web content to benefit brands.
June 1, 2009... Advertisers could gain an affluent, engaged and highly targeted audience if newspaper websites introduce subscription charges, according to experts. While media giants including News International and Guardian Media Group ponder whether or...

The Download: Opinion - User-generated comment - Can subscribers keep Spotify afloat?
June 1, 2009... With more than a million UK users and growing rapidly, Spotify is the hippest online music service around. Despite this, analysts say its reliance on ad money doesn't make for a sustainable business model. Can the introduction of an...

Blogs I can't live without.
June 1, 2009... - Scamp Blog Of all the UK ad blogs, this is the best. Polemic, intelligently written and not anonymous, Scamp (much better name than Simon) isn't afraid to cuss or praise his own work, and this honesty makes it good. He's an ad guy of...

Opinion: Burger King's 'Whopper Virgins' sets an example to brands everywhere.
June 1, 2009... If you already know about Burger King's 'Whopper Virgins' campaign, turn the page now. For what follows is an unashamed eulogy of this work, the approach of the agency which gave rise to it and the client who has consistently put digital...

Opinion: The standardisation of video ad formats will benefit all parties.(Viewpoint essay)
June 1, 2009... As online video has taken off in the past couple of years, there has been a plethora of competing ad formats: pre-roll and post-roll, in-video banners, overlays and text ads, as well as wrap-around and roll-over products such as InSkin. ...

Opinion: Do memes have the power to make or break your brand's standing online?(Viewpoint essay)
June 1, 2009... I want to tell you about the bottom of the internet. The deepest, darkest, grimiest place online. The figurative back alley of the web where you can get anything from hardcore porn to jokes, game cheats, manga and information on how to make...

Twitter.
June 1, 2009... biz: Being an entrepreneur is a lot like being an artist: authenticity, creativity, hard work and mistakes are essential - 39 minutes ago from Tweetie - GJ: Whether you love it, loathe it, or just don't get it, Twitter is the hottest...

Innovator: Dancing to a different beat.
June 1, 2009... Pacemaker, a handheld device that lets amateur DJs mash up tracks and share them online, is music's next big thing. Ola Sars, one of its creators, tells Gareth Jones why. Ever fancy yourself as a superstar DJ, but can't be bothered to...

Cannes Lions 2009: Top creative secrets revealed.
June 1, 2009... In the run-up to Cannes Lions 2009, previous winners tell Kunal Dutta what makes or breaks a digital campaign Do you really understand digital marketing? Well do you? This is the big question brands will be asking agencies at this year's...

Agency remuneration: Ideas for sale.
June 1, 2009... Coca-Cola is shaking up its creative agencies by scrapping their basic fees and introducing a system of payment by results - and other big brands are following suit, writes David Benady. Do you begrudge the way you pay your agencies? Ever...

Global: The Bleeding Edge.
June 1, 2009... From Sweden's unparalleled web design skills to Tokyo's mobile sophistication, innovation can be found across the globe. Adam Woods visits eight digital hubs. The UK may be one of the world's most dynamic and fast-moving digital markets,...

Masterclass: Ad targeting.
June 1, 2009... Behavioural targeting's big selling point - greater ad relevance and ROI - is tarnished by privacy concerns, so brands must tread carefully, says Trevor Clawson. For most marketers, their enthusiasm for behavioural targeting sits uneasily...

Digital display: Special report - Battle of the brands.
June 1, 2009... Telecoms brands are propping up the digital display sector with big-money campaigns. Kim Benjamin compares how two of the sector's largest operators, BT and O2, measure up online. The falling price of TV ads and a shift towards more...

Digital display: The price is right!
June 1, 2009... Digital display revenues are falling in the face of pressure from other ad formats, and only innovation will claw them back. By David Benady. With the cost of digital display ads crashing through the floor, agencies and media owners are...

Digital display: Special report - 9 ways to cut your media budget without crippling your brand.
June 1, 2009... If a year of apps, widgets, social media and content strategies has taught us one thing, it is that big media budgets are no longer the engine that drives each and every marketing success story. It would be foolish to suggest the best campaigns...

The Work: From brief to browser - BMW.
June 1, 2009... Agency: Dare Brief: BMW's record in creating original digital campaigns goes back to the ambitious BMW Films project, a vast story told over a series of cinema-quality videos. By turning to augmented reality (AR) to promote the latest Z4...

The Work: Entertainment - Brighton Port Authority.(Silence)(Brief article)
June 1, 2009... Campaign: I Think We're Gonna Need a Bigger Boat Agency: Silence Background: I Think We're Gonna Need a Bigger Boat by The Brighton Port Authority (BPA) is an album that was initially recorded in the 70s. The BPA was the first music...

The Work: Automotive - ExxonMobil.
June 1, 2009... Campaign: Will you be the 1? Agency: KHWS and ward404 Background: In 1995, oil company Mobil became a major partner of the West McLaren Mercedes Formula One team. This sponsorship was continued by Exxon when it took over Mobil in 1999....

The Work: Leisure and travel - Hertz.
June 1, 2009... Campaign: Connect by Hertz Agency: iris Background: Hertz is the only international car rental company to offer a global car share club that allows members to drive on a self-service, pay-as-you-go basis. Connect by Hertz allows...

The Work: Creative review - Men vs Women.
June 1, 2009... Campaign: Men vs Women Brand: Nike+ Agency: AKQA Five weeks, 120,000 runners and 1.5 million kilometres - another successful integrated campaign to promote the Nike+ running system. Between 13 March and 20 April, the brand...

Diary: Web crawler.(Brief article)
June 1, 2009... - Most of the digital industry's brightest sparks are now on Twitter so we thought we'd compile a list of our favourites. Here's Crawler's top digital 'Twitterers'. Please note: next to no thought went into choosing these tweets, they just made...

Diary: JPEGs.(Brief article)
June 1, 2009... According to the author of fuckyoupenguin.blogspot.com, the stingray 'looks desperate'. And should quit smiling so much. - Matthew Gasteier, who has turned the blog into a book, says the sea turtle is 'no better than a tortoise'. Fair...

Diary: Questionnaire - Graeme Noble.(Interview)(Brief article)
June 1, 2009... Prior to joining Kitcatt Nohr Alexander Shaw in 2008 as digital creative director, Graeme Noble was interactive creative group head at TMW for eight years. He is currently working on campaigns for T-Mobile and Diageo. - What's the best...