Revolution articles from June 2007

Revolution archives from June 2007

Letter from the editor.(Letter to the editor)
June 4, 2007... If in another 10 years Revolution is still thriving, then Revolution the brand, rather than Revolution the magazine will be the thing. It is already an event, a web site, an email and an online video seminar. In two years, it could be a...

10 Years of the Revolution.
June 4, 2007... Considered wisdom tells us that evolution is better than revolution. Dinosaurs evolved, but didn't do so quickly enough to survive. Many of us in media have felt slightly dinosaur-like over the past 10 years. In 1997, AOL, Lycos and Alta Vista...

Williams F1 team aims to reach fans with web race experience.
June 4, 2007... Williams F1, the racing team, is turning to the web to reach fans, push its new technology, and create a consumer-facing online image distinct from competitor teams. Claire Williams, head of communications, admitted that its web site had...

Celebrate 10 years of your favourite mag.(Brief article)
June 4, 2007... Revolution is hosting the 'party of the decade' to celebrate its tenth anniversary. The event, for guests of Revolution and the digital sector at large, will take place on Tuesday, 20 June at exclusive night club, Studio Valbonne, on...

Lexus aims to stir up UK hybrid car debate.
June 4, 2007... Lexus is using digital to shift public perceptions and to own the idea of hybrid technology in the UK market. The luxury car brand is launching an online debate and embracing new digital media channels in addition to traditional direct...

Deals: WPP acquires marketing firm 24/7 Real Media.
June 4, 2007... WPP has acquired global digital marketing firm 24/7 Real Media for pounds 329 million in cash. The move will strengthen WPP's position in search, digital media and technology

Deals: Chelsea FC strikes deal with Zebtab.
June 4, 2007... Chelsea FC has struck a deal with Zebtab, to deliver content from its site directly to fans' desktops. The service will launch in July in the build-up to the next Premiership season

Deals: RedEye to join forces with Deliverydotcom.
June 4, 2007... Online behavioural marketing and analysis consultancy RedEye is joining forces with rich-media marketing company Deliverydotcom, to deliver video within email without the need for streaming

Deals: Galaxy partners with Rough Guides.
June 4, 2007... Chrysalis Radio's dance station, Galaxy, has partnered with Rough Guides to create tailored travel podcasts. Users can download monthly destination-specific podcasts from each region's web site. The network's audience consists of more than 2.6...

Deals: Viagogo signs partnerships with Warner Music International and Music for Relief.
June 4, 2007... Secondary ticketing agency Viagogo has signed partnerships with Warner Music International and rock band Linkin Park's charity, Music for Relief. Viagogo will offer tickets to live music events and bundled digital content. The two deals cover...

Deals: Euroffice.co.uk appoints Lyris.
June 4, 2007... Online office supplier Euroffice.co.uk has appointed email marketing provider Lyris for targeted digital B2B communications. The push will focus on engaging customers and brand-building

Deals: Silverpop acquires Vtrenz.
June 4, 2007... Email marketing service provider Silverpop has acquired marketing automation and lead management company Vtrenz. Vtrenz analyses online customer behaviour and determines the optimum response, whether phonecall, email or other automated action,...

Deals: Jobsite and Northcliffe Media strike a deal.
June 4, 2007... Jobsite and Northcliffe Media have struck a deal. It will enable cross posting of job vacancies between Jobsite and Northcliffe's Thisis network, comprising 36 newspaper sites

Deals: Friends Reunited appoints DLG as manager and broker of its email database.
June 4, 2007... Friends Reunited has appointed DLG as manager and broker of its third-party email database. The previously untapped, opted-in database consists of 3.2 million individuals. The move marks its first step into the commercial list-rental market

Deals: Experian acquires market company Emailing Solution.
June 4, 2007... Experian, the global information solutions company, has acquired French permission-based e-mail marketing company Emailing Solution. The acquisition builds on Experian's Marketing Solutions business in France, where it already provides address...

Deals: Carphone Warehouse selects Dynmark International for its SME market.
June 4, 2007... Carphone Warehouse has selected Dynmark International to provide mobile messaging software solutions for its SME market

EBay farms out online activity for first time.
June 4, 2007... EBay, the online marketplace, is outsourcing its email and onsite marketing for the first time, in an efficiency drive and bid to enhance customer relationships. The online auction firm has appointed digitaltmw, the digital arm of...

Expedia.co.uk launches pounds 3.5m ad campaign.
June 4, 2007... Online travel agent Expedia.co.uk has unveiled a pounds 3.5 million multi-media advertising campaign, incorporating online, press, outdoor and TV. The creative idea focuses on 'whatever inspirational ideas get you going' and details people...

GM creates new web site for whole of Vauxhall car range.(Website overview)
June 4, 2007... General Motors is completely overhauling its Vauxhall site with roll-out set for the end of this year. GM took Digitas London, or Modem Media as it then was, on to the Vauxhall roster with the site redesign as a key plan. The project is now...

Good month/bad month.
June 4, 2007... Fruitful times for AOL, which bought a controlling interest in ad-serving company ADTECH. This will extend AOL's global reach to 25 countries. Londoners can now share views about content in thelondonpaper, which has launched an SMS drive....

Seabrook's Crisps puts comedy at heart of interactive campaign.
June 4, 2007... Seabrook's Crisps, the Northern snack brand, has launched its first 'through-the-line' campaign, featuring interactive media at its core. The main campaign push features a new site, MySpace presence and TV ads on other social networking...

Sony Pictures sells new film in online push.
June 4, 2007... Sony Pictures is using interactive online ads to push its latest thriller, Vacancy, ahead of its mid-June UK release. The campaign launches on 8 June and will run for a week, with video creative running through rich-media provider Flash...

Help the Aged aims to improve image.(Brief article)
June 4, 2007... Help the Aged is turning to social media marketing to develop its natural search strategy. The charity for disadvantaged older people noticed that its site was underperforming in natural search results. Internet users were not...

Just breaking: Top 10 breaking banners by impressions (1-30 April 2007).
June 4, 2007... 1 Norwich Union Flexible travel insurance 2 Orange Only pounds 35 a month with Dolphin 3 Skype The whole world can talk for free 4 Birmingham Midshires Beats the ING Direct...

Virgin Atlantic unveils US brand campaign.
June 4, 2007... Virgin Atlantic is launching a through-the-line brand campaign with a digital hub to push its new Premium Economy service, expanding its UK base to target US users. The campaign aims to relaunch the new Premium Economy cabin to American...

Account wins.(Visitbritain appoints Incentivated to extend its Enjoy England mobile campaign)(Cimex Media appointed to develop a web site charity Shelter)(Diane von Furstenberg Studio hires ATG Commerce OnDemand for launch of online stores.)
June 4, 2007... Buy.at has won affiliate marketing activity for Dial-a-Phone. The mobile supplier is consolidating all of its affiliate marketing activity onto the buy.at network to streamline account management and push mobile phone deal orders on...

Owen on digital media.(John Owen)
June 4, 2007... The revolution has been slower and yet faster than expected. It's often said that people overestimate change in the short term and underestimate it in the longer term. When Revolution launched 10 years ago this month, its title caught...

Sky Movies acclaims email news strategy.
June 4, 2007... Sky Movies has claimed that its email newsletter is integral to its offline viewing activity strategy. Its most recent success was for its 'Comic Book' weekend, tying in with the cinema release of Spiderman 3. Sky Movies loaded its...

WAYN streams ads through VideoEgg.
June 4, 2007... Travel social networking site WAYN is to introduce streamed video ads to target its eight million members worldwide. WAYN (Where Are You Now?) members will be able to use the technology, supplied by VideoEgg, to post video content from...

Tracker.(Brief article)
June 4, 2007... Analysis After the 2007 Champions League final, a look at Europe's 16 most popular football club web sites in terms of the percentage of visitors to domestic sports sites they reach reveals an 'Online Champions League', comprising six...

Publicis reveals bold digital growth plans.
June 4, 2007... Publicis Groupe has claimed that one quarter of its total revenue will come from digital business by 2010. Chief executive Maurice Levy said his objective is to exceed the projected industry average of 10 per cent and achieve 25 per cent of...

Performance index.(Google.co.uk )(Yahoo.co.uk )(BBC.co.uk )(Statistical table)(Brief article)
June 4, 2007... The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and availability. The top 10 sites are featured each month and the worst performer is...

Griffiths on mobile: Mobile has come a long way but there's a lot further to go.
June 4, 2007... In June 1997, when Revolution was launched, the mobile world was still in its infancy. There were far fewer subscribers - around 25 million GSM handsets globally, compared with 2.5 billion today, and the devices were used for voice and little...

Moving on up: Departure from Publicis Dialog.
June 4, 2007... Simon Marshall, chief executive of Publicis Dialog, has left the agency after seven years to pursue other interests

Moving on up: Appointment at TradeDoubler.
June 4, 2007... Andreas Bernstrom has been appointed chief operating officer at TradeDoubler. He joined the digital marketer in 2000 and has been working as managing director in the UK and Ireland since 2002 Meanwhile, Anders Fritz-Carlsen has been promoted...

Moving on up: Appointment at Kontraband.
June 4, 2007... Viral entertainment site Kontraband has poached Handbag.com's Patrick Dowling to be its chief finance officer. He will oversee global expansion, funded by investment bank GP Bullhound

Moving on up: Appointment at Propaganda.(Darren Navier appointed as interactive director)(Propaganda recieved Marketing Services Agency of the Year )(Brief article)
June 4, 2007... Darren Navier, formerly emerging channels director at M&C Saatchi-backed online specialist, Play, has joined Propaganda. He joins the agency, which was recently named the north's Marketing Services Agency of the Year by www.thedrum.co.uk, as...

Moving on up: Appointment at IPC Media.
June 4, 2007... IPC Media digital director Neil Robinson has been appointed to the main board. He will lead IPC's strategic development across its portfolio, working closely with each of the divisional managing directors and digital development directors. He...

Moving on up: Appointment at Conchango.
June 4, 2007... Conchango, the business, technology and interactive agency, has announced the appointment of Matt Bagwell as creative director. He will position the company as a leader in interactive design and technology Bagwell has also delivered projects...

Moving on up: Appointment at IPC Southbank.
June 4, 2007... IPC Southbank has appointed Julie Stuckes, previously head of new media operations at Future Publishing, to the role of digital development director. IPC Southbank is planning to launch a web site for fashion brand InStyle, and a new homes...

Moving on up: Appointment at Microsoft's Online Services Group.
June 4, 2007... Microsoft's Online Services Group (OSG) has hired Revolution columnist Hugh Griffiths as director of mobile. He joins from O2 Group, where he worked on a project basis developing search and advertising trials in Europe. Previously head of data...

Moving on up: Appointment at Modem Media.
June 4, 2007... Modem Media, the digital interactive agency, has made two major hires this month. Keith Chamarette joins as an associate director of marketing on the HP account. He previously worked at WARL as an account director for clients such as Tesco...

Moving on up: Appointment at Sponge.(Phil Trelease appointed as chief executive )(Brief article)
June 4, 2007... Mobile marketing firm Sponge has appointed Phil Trelease as chief executive to oversee the expansion of the company's products and services later this year. Trelease has been a non-executive director at Sponge for three years, having previously...

Moving on up: Appointment at Guardian America.
June 4, 2007... Washington-based political commentator and journalist Michael Tomasky has been made editor of Guardian America, the US web site of The Guardian. He will be responsible for developing the newspaper's US online presence, at...

Moving on up: Appointment at ROO.
June 4, 2007... Tony Martin has been appointed senior vice-president of Europe at internet video provider ROO. Martin was previously Sony Music's European vice-president. His focus includes expanding into European markets, building content partnerships and...

Second chance for 'doomed' boo.com.(Web Reservations International)(Brief article)
June 4, 2007... Boo.com, the infamous dotcom crash site, is relaunching as an online travel destination. Web Reservations International (WRI) bought the domain name boo.com from Fashionmall.com, the New York fashion portal that acquired the doomed brand...

Microsoft improves Hotmail ad offering.
June 4, 2007... Microsoft has launched a ramped-up, global Hotmail to reach users worldwide, its first major upgrade since 1996. Windows Live Hotmail, an ad-funded service,will run in 36 languages and give advertisers access to more than 280 million users....

Acquisition sees James Booth quit TangoZebra.
June 4, 2007... James Booth, chief executive and founder of digital ad company Tangozebra, has resigned from the company following its acquisition by DoubleClick earlier this year. Booth, who revealed the news in an announcement to his staff earlier this...

Gaffney on America: Exponential growth: the biggest lie of the past 10 years.
June 4, 2007... I had the privilege of serving on Revolution's short lifespan in the US. I wish it could have stayed in business after 2000, but it fell victim to the circumstances of the times. I don't mean the scarcity of ad pages. The biggest problem during...

Digital direct: Why going digital will always mean taking a direct approach.
June 4, 2007... 'Digital direct' - what an irritating term. Does anyone with half a brain practise direct marketing and ignore digital media? Viewed the other way, is anyone getting the best from digital channels without applying the basic tenets of direct...

New eCRM strategy for children's channel.
June 4, 2007... Nickelodeon has overhauled its direct strategy and launched a major brand-building eCRM programme. Digital agency Underwired has designed the new Nick Jr email newsletter to appeal to children aged two to five years old and their parents....

Direct Stats.
June 4, 2007... This month Email business growth is strong, while mobile marketing is soaring. Hayley Pinkerfield reports. The DMA has conducted its Industry Outlook survey for Q4 2006, based on questioning during March 2007. Overall, the direct...

Google slams Viacom over copyright suit.
June 4, 2007... Viacom's lawsuit against Google's YouTube threatens the way people exchange information on the internet, the search giant has claimed. Google was responding to Viacom's copyright infringement lawsuit against YouTube file-sharing, in a US...

Asian adopters drive growth in blogging.
June 4, 2007... Social media and blogging activities are soaring, with Asia a key growth market, according to research conducted by Universal McCann. Universal McCann conducted research across 21 global markets. It claims that Asian markets are driving...

Sky plans first TV news offer in Second Life.
June 4, 2007... Sky News will launch in Second Life at this month's The Guardian Hay Festival, becoming the first TV news channel to create a permanent presence in the virtual world. The news channel is building a Second Life replica of the Sky News...

Murphy on dotcom life: A decade has seen the development of the 'pull society'.(Michael Murphy )
June 4, 2007... Ten years back, when Revolution first arrived on the scene, I was at the Financial Times and worrying about this whole new internet hullabaloo. We knew that the FT had to be part of it. But, at the same time, there were the two great looming...

Analysis: Boom and bust and boom again.
June 4, 2007... The latest quarterly European Venture Capital Report, by Dow Jones VentureOne and Ernst & Young, reveals that web 2.0 is driving venture capital (VC) investment in the IT sector, which has seen the most significant upturn of any industry in the...

Vox pop: What is your most memorable moment as Revolution editor?
June 4, 2007... Revolution editors past and present get nostalgic. Since its launch in 1997, Revolution has been on hand to cover the highs and lows, the trials and tribulations, the industry leaders and the also-rans of digital marketing. From the...

Quotes of the month.
June 4, 2007... - 'This is a print defamation law for a digital age' Mumsnet founder Justine Roberts, after settling out of court with Gina Ford, who claimed postings about her on the parenting site were libellous - 'All our businesses are expanding...

Editorial: May 'boom 2.0' have a happy end.(Editorial)
June 4, 2007... Perhaps it's churlish to preach prudence in an issue dedicated to a celebration of the growth of digital, but for those people around in the last internet boom, the sense of deja vu in current times is unsettling A brief trawl through news...

Comment: Ten years on, the opportunities keep on coming.
June 4, 2007... Ten years ago, I accepted an invitation to chair the judging panel for Revolution magazine's first ever digital advertising awards. What a decade it has been. Online has indeed been revolutionary - and in the strict sense of the word. From...

Shopping: Review - Web fashion is a girl's best friend.
June 4, 2007... While the high street will always retain a certain old-world charm, the web and its million online shopping destinations certainly compare favourably when pitted against crowds, queues and changing rooms with annoying curtains that never seem...

Shopping: Shopping stats - Clothes shops ignore hike in online footfall.
June 4, 2007... Some fashion and footwear retailers have been slow to embrace online sites, despite soaring internet sales. Almost two-thirds of fashion and footwear retailers have yet to launch a transactional web site, according to new research from...

Sector checker: Music festivals miss the mark with dull and outdated sites.
June 4, 2007... As summer creeps upon us and al fresco fun beckons, Ajaz Ahmed, co-founder and chairman of AKQA, reviews the UK's key music festival sites. Web: www.tinthepark.com Developer: Dog Digital Damn. Try as I may to see them live -...

Lastminute.com: Introducing the maverick man.
June 4, 2007... Simon Thompson, former marketing director of Honda UK, left Motorola after just a year to take the reins at the UK's most famous dotcom. Alicia Buller asks him why. magine a man who looks like he runs the marketing department at an iconic...

Ten years of Revolution: How digital came out on top.
June 4, 2007... Revolution was born of a new medium that changed the way we live and work, and it's been an eventful ride. Over the next few pages, we look back over 10 years of coverage of the digital sector. BOOM - 1997 to 1999 - Banner ads reign...

Revolution Essays: Leading practitioners on the future of digital marketing.
June 4, 2007... Future-gazing is a favourite pastime of the digital firmament. While knowing what's to come is vital to the success of any business, in digital - an industry built on technological innovation - it is as much a hobby as it is a chore. That...

The Revolution Essays: Social Media - It's a different world.
June 4, 2007... The advent of online social networks has widely been seen by our industry as the latest addition to the marketer's already bulging repertoire of communication tools. The clamour to get involved in this virtual space has seen companies set...

The Revolution Essays: Search - The best possible result.
June 4, 2007... Quite why British advertisers should have taken to search so eagerly is hard to say. Whatever the reasons, while the search engines themselves may have originated in the US, they have had the greatest success in the UK. Nowhere else in the...

The Revolution Essays: Usability - Friendly face of the web.
June 4, 2007... What an exciting 10 years of digital user experiences we have had. The extent of this evolution becomes clear when you compare today's web sites with those from Revolution's early days. Also clear in hindsight is our original naivete in the...

The Revolution Essays: Online advertising - On a screen near you.
June 4, 2007... Forgive the cliche, but I was in Starbucks in Palo Alto circa April 1999, the epicentre of the first internet boom a year before the dot-bomb detonated. Start-up executives hustled VCs, who ditched their shirts in favour of black turtlenecks....

The Revolution Essays: Recruitment - The algorithms of staff.
June 4, 2007... Digital recruitment, like the rest of the industry, has seen many ups and downs. But has the rise of digital technology improved the associated recruitment industry and, if so, does that mean the traditional recruitment consultant is on...

10 Years of Excellence - Introduction.(Revolution Awards)(Statistical data)
June 4, 2007... You may be surprised to hear it, but the Internet Advertising Bureau has been around for 10 years. Since we created the banner in 1997, online as a marketing medium has come along in leaps and bounds, breaking the pounds 2 billion mark last...

Ten Years of Excellence: Media Owners.(Awards list)(Brief article)
June 4, 2007... Perhaps the biggest challenge the web has posed is to traditional media owners. Most have failed to adapt successfully, struggling to understand the need to innovate and to invest - and to see things from the point of view of their audience -...

Ten Years of Excellence: Integrated Marketing.
June 4, 2007... If the online revolution is the catalyst for anything, it is the rise of 'integrated' campaigns. The need for different media to work together has driven genuine change at client level. The work here, then, demonstrates the best of digital......

Ten Years of Excellence: Online Advertising.
June 4, 2007... Online display advertising has come a long way since the first banners (for AT&T and Coors) appeared in 1994. But, it is creative thinking, strategic placement, and budget - as much as ad formats themselves - that have evolved. Here are some of...

Ten Years of Excellence: Email Marketing.
June 4, 2007... While some users might still think of it as spam, brands that have truly explored the power of digital targeting have found email to be a brilliant form of marketing communication. Presenting the award-winners in email marketing... ...

Ten Years of Excellence: Mobile.
June 4, 2007... While marketers were counting on mobile web access to deliver a medium on the move, users turned to a stop-gap technology, SMS, for a new way of communicating. Even now, the most effective mobile services and campaigns use SMS as their...

Ten Years of Excellence: Online Retail.
June 4, 2007... It was one of the first 'killer apps' of the web, the ability to buy anything from anyone - from a boy in the US to Tesco - but online retail has endured some sticky patches to get this far, most notably shameless hype over fraud by mainstream...

Ten Years of Excellence: Consumer Marketing.
June 4, 2007... Whether it's online services dedicated to making customers' lives easier or major online ad campaigns, the web has been leapt upon by consumer brands chasing lost audiences from traditional channels. Some of their work has been among the best...

Ten Years of Excellence: B2B Marketing.
June 4, 2007... From online trading systems to extranets and business-focused marketing campaigns, the revolution in B2B caused by the web has been as great - if not greater - than in consumer marketing. Here's then to the great unsung shift brought on by...

The Revolution Mobile Marketing Report: Mobile marketing becomes reality.
June 4, 2007... The mobile phone has long been hailed as the future of online marketing. But these claims have been slow to manifest. The hurdles to unfettered mobile ad viewing are many: mobile internet availability, along with reasonable and transparent...

Mobile internet: Bigger brands get a move on.
June 4, 2007... Web access via a mobile phone is no longer the frustrating experience of old - and consumer brands are racing to take advantage of WAP's new popularity. Mobile internet access is growing rapidly as consumers wake up to the fact that they...

Mobile advertising: Turn on and tune in to mobile ads.
June 4, 2007... Mobile ads are a big turn off for most users, but a market can be carved from consumer consent and intelligent tactics, discovers Adam Woods. Mobile advertising exists in limited amounts - a sponsored 3G TV show here, a contextual search...